NACCE 2013 ecosystem workshop

Connecting to the entrepreneurial ecosystem beyond campus

Norris Krueger – Entrepreneurship NorthwestSheena Lindahl – EmpactGary Muller – Catawba Valley Community College Tim Putnam – North Iowa Area Community College

Why Map? (Why Ecosystems?)

What can go wrongWhat can go right

How YOU can matter to your community

Norris Krueger@entrep_thinking

Norris.krueger@gmail.com

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Why Maps? Why Ecosystems?

• Maps are mental models

• What can we do with them?• (What should we do….)

• What can go wrong?• What can go right?

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Ecosystem 101?

• Misunderstood? (CW? Non-PC?)• Messy

– Dynamic– Interconnected– Filled with…. Humans– Network: neither/both hierarchies, organic

• Flows of resources: Gaps (and, um, non-gaps)• Feld’s Top Two?

– Bottom-up– Inclusive

• Key Leverage Points: Gatekeepers vs Connectors

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Sociogram pic

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Who do you want to be?

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How can we use ecosystem maps?

• Micro– Who do we want to connect with?– Who should we?

• Macro– How do we help grow/defrag our community?

• Psycho? – World domination! LOL but…

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Genealogy map

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Boise

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What can go wrong?• “8 maps”• Idaho’s sordid saga… in 3 verses

• Jim Collins was right…

• You may not like what you learn

• P.S. this is NOT easy(and not for amateurs?)

BUT……..

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What can go right?

We understand our ecosystem. Really.

We can identify the key leverage points.Who should we help?

Build trust.

Perfect role for community colleges

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Why Community Colleges?Why YOU?

The NACCE-inspired “Defrag” Process

• Remember the Google map?– Map (A)– Listening Sessions [‘Visioning’] (B)– Align Resources

• Remember the sociogram?– Gatekeepers vs Connectors– Connectors vs Liaison-Animateurs

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So where are YOU? Where do you want to be?Where you NEED to be??

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• Identify key stakeholders– Who should you be helping?– Not who you want to help?– Need map to get started

• Identify testable value propositions

• Test the MVVPs!

• Learn -> Pivot -> Repeat

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Your Competitive Edge

• Natural connectors• Neutral turf/fair broker• Lead by example not turf/juice/clout• Natural CO-immersion• Natural bottom-up• Natural includers• Already visible contributor in multiple ways• TRUST!

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Hints

• Brad Feld & Kellogg & Kauffman & EDA & ….: Bottom-up, inclusive, people-centric… entrepreneur-centric

• Help connectors. BE a connector,• BE a liaison-animateur!• To get started? Be a CONVENOR

• But how? Some tools for your toolkit:

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A few tricks… and caveats

• Distinctive Competence (not Core)• Surveys –

– connectors, gatekeepers... and who deserves help?– Triggers? [http://bit.ly/map_ecosys ]

• Visioning/Listening [happy to share more offline]– Accentuate the positive: AI, ABCD

• Are we there yet?– Metrics - process and outcomes [

http://bit.ly/EcoSys ]

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And a few more…• "no more amateur night"? (Build the “C-Team”)• The 3 (4?) C's: Competent, Connected, Collegial (and ??)

• SAOSW!!

• "Straw man" framework: Jumpstart alignment

• Convenors get loved?• Celebrate. Educate. Initiate.• Big Omaha model: www.BigOmaha.com

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Useful links• Connectors & gatekeepers: http://bit.ly/Karen_S • Genealogy: www.heikemayer.com • Brad Feld: Startup Communities (book; slideshare)• More on Defragging: http://goo.gl/6mmmy • Are we there yet?: Process metrics• Survey idea: http://bit.ly/map_ecosys (also: http://bit.ly/hxVqUa )

• And, of course, contact ANY of us!• Norris.Krueger[at]gmail.com ; @entrep_thinking• Plus G+, LinkedIn, Facebook

National Entrepreneurship Ecosystem

Sheena Lindahl Co-Founder and President

Empactsheena@iempact.com

www.iempact.com

300+ Conversations

The Ecosystem is…

• Growing• Complex• Large

http://www.ecosystemmap.com

Evolving Rapidly

Growth of Ecosystem

Mapping Community Partnerships Gary Muller

Business Programs Department HeadCatawba Valley Community College

Tim Putnam Associate Director

NIACC John Pappajohn Entrepreneurial Center

NACCE Fellows for Community Outreach

gmuller@cvcc.edu

putnatim@niacc.edu

Mapping Community Partnership

What: Strategic planning process to create linkages between the community college and the community for entrepreneurial development.

Why: To identify resources and opportunities that exist in the community to develop a more effective entrepreneurial ecosystem.

List what services are available

and the services needed.

Top-Line Services For Three Common Clients

Reference: AACC Virtual Incubation Network (VIN) Toolkit

North Iowa Area Community

College

Local, State or Federal Government

- City Councils & City Staff

- County Boards- Area Councils of Government

State Government-Department of Economic

Development- Iowa Innovation Council

-Department of Natural Resources- State Representatives & Senators

Economic and Workforce Development

-Local Chamber of Commerce’s- Area Economic Development

Agencies

Commercial Entities- State Technology Association- Iowa Farm Bureau Federation

- Area CPAs and Attorneys- Rural Electric Cooperatives

Federal Government- SBA

- Dept. of Agriculture- Dept. of Commerce

- Economic Development Administration- Senators & Congressmen

Microenterprise or Financial Institutions

- Wellmark Venture Capital-Iowa Fund of Funds

- Iowa Angel NetworkRegional Angel Investment Networks

- Area banks and credit unions

NGOs- AgVenture Alliance

- Iowa Association of Business and Industry

- Iowa Center for Community Vitality and Microenterprise

Other Education Institutions- Other Iowa Pappajohn Centers- Other Iowa community colleges

- Iowa Regent Universities- Area high schools

- Area private colleges and universities

Small Business Development Center

Other Business Accelerators

North Iowa Area Community College

Catawba Valley Community

College

Innovation Fund of America Regional Workforce

Development Programs

Local CPA's and Lawyers

Regional Angel Investment Networks

Federal Government

Agencies

Education InstitutionsArea High School

State University SystemNC Real Programs

Small Business and Technology and

Development Centers

Local Economic Development Corporation

and Chamber of Commerce

Local and State Government

Local Businesses and Entrepreneurs

Financial Institutions

Catawba Valley Community College

Long Beach City College

Local, State or Federal Government

-Cities-Redevelopment Agencies

-Workforce Investment Boards-Economic Development Bureaus

-Ports-Business Improvement Districts

-Enterprise Zones-HUB Zones

-Free Trade Zones

Economic and Workforce Development

-Economic Development Corps (LAEDC)

-Regional Small Business Alliance-Foundations (Kauffman, Mott, etc.)

Industry-Professional Associations (ASBDC)

-Business Associations-Small Business Procurement

Programs (Boeing, HP, PC Mall)-Industry Partners (Constant Contact, Yelp, Sprint, Google)

-Foundations (Verizon, Goldman Sachs, Wells Fargo)

Financial Institutions-Venture Capital Funds

-CDFIs-Banks

-SBA Lenders-Microlenders

-CDCs-Credit Unions

-Community Lenders-VC Forums (Kiretsu)

-Angel Investors (Tech Coast)

Community Based Organizations

-Goodwill-SBA Resource Partners (WBC,

SCORE, District office)-Incubators

-Community Action Partnerships

Other Education Institutions-Area High Schools

-Community Colleges-Private Universities (e.g., Pepperdine,

USC)-CSUs-UCs

Legislators-Congress members

-State Assembly-State Senate

-Franchise Tax Board-Board of Equalization

Small Business Development Center

Other Resources-PTAC-DOC

-MBOC-NIST

-CMTC

Chambers of Commerce

Long Beach City College

Santa Fe Community

College

Local, State or Federal GovernmentCity of Santa Fe

Chamber of CommerceHispanic Chamber of Commerce

Economic and Workforce Development

Workforce Investment Board

IndustryLos Alamos National Labs

Community Based Organizations

Regional Development Corporation

Santa Fe Arts Council

Other Education Institutions

Masters Charter School on Campus

SFCC Higher Education Center

Small Business Development Center

Santa Fe Community College

Step by Step- let’s build one together

External Partnership

– Who you are going to serve or who is the target market?

– Map your Resources- Identify the partnerships as well as the players

• Who is the resource?• What services do they provide the targeted client?

– Measure the depth/scope of the relationship (Hot, Warm, Cool, Cold)

• Ask yourself how this impacts what you want to accomplish in entrepreneurship?

Entrepreneurial Student

(Academic Track)

Small Business Start Up

Existing Small Business Owner

IncubationAccelerationShared Use SpaceShared Services

Training: Bus CanvasBusiness PlanningContinuing Ed WorkshopsHRM

TACoach’g/Consult’gMentoring*Networking

*Red: Services to be offered

Access to Capital Debt Financing Equity Funding Revolving Loan FundIncentives Tax Credit Programs

Select Target Market : List services & offerings needed

Small Business Start up

Business Plan Classes

Networking Events

Coaching/Mentoring

Professional Service Providers

Technical Assistance

Access To Capital

Who’s providing service to the targeted market

Small Business Start ups

Local- EDC’s

- Revolving Loan Funds - TIFF’s

State/Fed Government-Depart. of Economic Development

- SBA- USDA

Economic and Workforce Development

-Local Chamber of Commerce’s- Area Economic Development

Agencies

Access to Capital - Micro Enterprise

- Banks/Credit Unions- Angel Networks

- VC Funds

Education Institutions- College/Univ

- Community Colleges

Small Business Centers - Development Center

- SCORE- Woman Center

- Minority Centers

Entrepreneurial Orgs.- Incubators

- Accelerators

Technical Assistance

Community Based Organizations- Networking

- Seminars

Other Educational Institutions -seminars

-technical resources

SBDCs & SCORE-Counseling-Seminars

Financial Institutions & Microenterprise

-Loans-SBA loans

-Angel Funds

Economic & Workforce Development

-RLF-Tech Ass’t

-Location Svc’s

Local, State or Federal Government

- Tax Incentives

Industry- Protyping

- Apprenticeships- Lean Training

What specific services are being offered?

Measure the depth/scope of the relationship

Hot, Warm, Cool, Cold– Depth: Is it formal outcomes (hot) based partnership

or an awareness type relationship (cold)– Frequency: How often do you have interactions.

Co-located and share clients (hot) or just a ‘LinkedIn’ connection (cold)

– This can help you focus your relationship building efforts.

Select Targeted Group: List Services & Offerings

Target?

Map your Resources- Identify the partnerships as well as the players

Small Business Start ups

Local, State or Federal Government

State Government

Economic and Workforce Development

Commercial Entities

Federal Government

Financial Institutions

Non-Profits

Education Institutions

Small Business Development Center

Entrepreneurial Orgs.

Service?

External Organization: What specific services do they provide the targeted client

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How to Be Your Ecosystem’s Liaison-Animateur

Norris KruegerNorris.Krueger@@gmail.com

@entrep_thinking

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Stakeholder Value Propositions

• You have more stakeholders than you know! [http://goo.gl/EJWwGE ]

• Start with highest leverage stakeholders– Helping liaison-animateurs makes YOU….

• Distinctive Competence (not Core Comp)• Want >>> Need

• Understand their “job”• Understand their pain• Understand their gain

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Value Proposition Canvas

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Customer Jobs

• What functional jobs is your customer trying get done?

• What social jobs is your customer trying to get done?• What emotional jobs is your customer trying get

done? • What basic needs is your customer trying to satisfy?

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Customer Pains• What does your customer find too costly?• What makes your customer feel bad?• How are current solutions underperforming for your customer• What are the main difficulties and challenges your customer

encounters? • What negative social consequences does your customer

encounter or fear• What risks does your customer fear? • What’s keeping your customer awake at night? • What common mistakes does your customer make? • What barriers are keeping your customer from adopting

solutions?

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Customer Gains

• Which savings would make your customer happy? • What outcomes does your customer expect and what would

go beyond his/her expectations?• How do current solutions delight your customer? • What would make your customer’s job or life easier• What positive social consequences does your customer

desire? • What are customers looking for? • What do customers dream about? • How does your customer measure success and failure? • What would increase the likelihood of adopting a solution?

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• Identify stakeholders; identify what they want (then see what you can help with)

• Deliver it.• Have fun! And… • Entrepreneur Up!

• Norris.Krueger@gmail.com 208.440.3747 @entrep_thinking (& Facebook, G+, LinkedIn).

Thank you!

Norris Krueger – Entrepreneurship NorthwestSheena Lindahl – EmpactGary Muller – Catawba Valley Community College Tim Putnam – North Iowa Area Community College