My personal Social (New) Media learnings
Post on 01-Nov-2014
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Today is about Social, so interrupt me if you have
questions!!
Steven Zwerink
Steven Zwerink
Steven Zwerink
Steven Zwerink
Steven Zwerink
Steven Zwerink
Steven Zwerink
Steven Zwerink - THE RUNNING MARKETEER -
Steven Zwerink - THE RUNNING MARKETEER -
Who / What is DSM???
Who / What is DSM???
Unlimited.DSMover 100 years of uccessful transformations
Chemical engineering
Polymer technology
Fine chemicals
Material science
Mechanical engineering
Biotechnology
Technological competences
Life Science Products
Coal
Fertilizers
Petro-chemicals
Performance Materials
Bioterials / Biologics
1902 1930 19701950 1990 2000 2010
What is it that I do?
Internal Marketing Consultant
Internal Marketing Consultant
1.000.000.000 euro from innovation
Internal Marketing Consultant
1.000.000.000 euro from innovation
20 projects
Internal Marketing Consultant
1.000.000.000 euro from innovation
20 projects
Guide to the market
Internal Marketing Consultant
1.000.000.000 euro from innovation
20 projects
Guide to the market
Team of professional marketeers
Social Media for business (and private)My learnings so far....
Two kinds of people:
Two kinds of people:
Not interested
Two kinds of people:
Not interested
Looking for help
‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get this guy to blog about our new product’
‘I heard you can use Twitter for your business, let’s do it...’
‘We want to make the world a DSM community..’
‘Let’s get this guy to blog about our new product’
‘I heard you can use Twitter for your business, let’s do it...’
‘We want to make the world a DSM community..’
‘Let’s get this guy to blog about our new product’
‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get the crowd to do it for us!’
‘We want to make the world a DSM community..’
‘Let’s get this guy to blog about our new product’
‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get the crowd to do it for us!’
‘Let’s use the power of the
people!’
‘We want to make the world a DSM community..’
‘Let’s get this guy to blog about our new product’
‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get the crowd to do it for us!’
‘Let’s use the power of the
people!’
‘He, let’s use Social Media!!’
Don’t force people to get on board
Everything is changing
The whole world is upside down
And just like you....
16
...I am wondering how the way we do business and communicate is changing..
It is a new way of doing
business for any company
anywhere!
The new set of business rules
The new set of business rules
New Relationship New Publicness
New Economy
New business reality
New Attitude
New SocietyNew Architecture
New Ethic
New Imperatives
New Speed
New Attitude
“There is an inverse relation
between control and trust”
New Attitude
Trust the
people
New Attitude
Listen
22
New ethic Make mistakes well
New ethic
Live is a Beta
New ethic
Be transparent
New imperatives
Get out of the way!!
http://www.slideshare.net/szwerink/what-would-google-do-book-summary
Find ways to ignite conversation
Make sure your content is sharable
Reach out to your followers
Become part of the conversation
Start young
Listening helps
Extend your reach beyond the web
This is HARD WORK
But it will get easier…
‘legacy is greater than currency...’Gary Vaynerchuk, @Garyvee
The curious case of E-850
Follow me on twitter: @szwerinkwww.linkedin.com/stevenzwerink
www.stevenzwerink.nl
Thank you and Good Luck!
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