Transcript
My personal Growth Hacking
Challenge
# How to build a Growth environment# 30 Growth Hacks
by @Lennarz
My #productlove team
Growth Hacker Skills
2 dimensions of Growth
Growth HacksTricks how to gather & hold users
Build best productAgileUser-centricData drivenBest team
Growth Hacker
Growth Manager
1st “official” Growth Hack...1996
Lean, targeted, disruptive = Airbnb
Lean, targeted, disruptive = Tesla
Lean, targeted, disruptive = WhatsApp
Lean, targeted, disruptive = Bragi3,4 Mio $ via
Kickstarter
No launch until today
-3,fffffff
Next? Realtors, banks, universities?
Good news! Why startups fail...
#1 If you fail, fail fast!
Push agile development process
What´s wrong?
#2 Be customer centric!
Be customer centric, but innovative!
#3 Hire the best team!
Find your team´s formation
Innovation Lab
Owner
Developer (ext.)Developer (ext.)Developer (ext.)
UX
#4 Be agile, build MVPs
MVP = Minimum Viable Product
Bad MVPs!
Bad MVPs!
#5 Focus on user-/behavior metrics
• Are your Analytics data valid?• AB-Test only what really has impact• Big Data, Data Warehouse - #WTF
Valid data for valid decisions
#6 Love at first sight - Onboarding
#7 Find product-market fit
Find your market, early!
Watch our your competition
#8 Be API friendly
#9 Never get tired changing
My personal #agile Hacks#1 If you fail, fail fast!#2 Be customer-centric!#3 Hire the best team!#4 Be agile, build MVPs!#5 Focus on user metrics#6 User Onboarding rocks#7 Find Product-Market Fit#8 Be API friendly #9 Never get tired changing#10 Run the best hacks
Size matters....
- “We have more than 300 old women only in Berlin, we are taking care of.”
- “Our caregivers are certified and have at least more than 10 years experience…”
#10
Trust matters - show reviews#10
Genuine testimonials#10
Start the AB-testing engine
+34% with testimonials
Source: http://whichtestwon.com
#10
Be value driven not feature driven#10
Don´t wait telling what you doNever forget taking your pills!
#10
Shorten your customer lifecycle#10
Very warm welcome
“Sent from my iPhone”
#10
Be clicky#10
Clean up your email list#10
Gain traffic via Q&A sites / forums#10
Start writing a blog / free content#10
Make friends#10
Content is king, seeding is queen.#10
Don´t call it “Newsletter”“Join like 5000+ other experts before”
#10
Use Exit Intend Popups#10
Send Trigger NotificationsFind emotional moments (good/bad)
“Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist”
#10
Launch before you´re done
“Congrats,you´re an early bird.Make your reservation right now and help us improving...
#10
Easiness beats pricing...#10
Good product != good pricingFocus on the package in the middle
- Put a “recommended” or “popular” tag on it- Make an extra expensive package- Add ,90 cents to win an Euro per user
#10
Build best FAQs- increase conversions- Decrease manual support- for SEO
#10
Recycle content- on slideshare- as guest postings- On high-traffic blog communities- in your newsletter- ...
#10
Make sharing easyAnd not too early
#10
Money comes after Product Usage #10
Use Coupons● But thrifty!
#10
Find your Aha-moment?● Twitter: 30 Follower...
#10
Use Live Chat Tools#10
People love customizing#10
Integrate in others#10
Don´t forget your existing customers- Cross-Selling- Upselling- Reviews- Abos
#10
My personal #agile Hacks#1 If you fail, fail fast!#2 Be customer-centric!#3 Hire the best team!#4 Be agile, build MVPs!#5 Focus on user metrics#6 User Onboarding rocks#7 Find Product-Market Fit#8 Be API friendly #9 Never get tired changing#10 Run the best growth hacks
Download my eBook
http://growthhackerlove.com/ebook/
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