My personal brand - action plan

Market-box.pl

Brand action plan on live organism

How to plan road to personal branding…

Step by step what I need…

1. Define product 2. Create value 3. Share voice 4. Go go go

1. Define product

Think about the best product that you ever know…

yeap…

It’s you so configure, develop, work & gain what you want

My product consists of:  • My business exp • My knowledge • My personality • My interests

Facts:  Dawid  Borciuch  25  years  old  Master  degree  in  Business  Administra9on  Come  from  Poland,  lived  in  Poznan  Working  at  marke9ng  outsourcing  company  KIWIGROUP  

Features

Business exp

•  4y length •  Co-create one of the

best known sports marketing agency in my country KIWISPORT •  Worked with over 20

brands •  Responsible for

marketing strategies for company with 30 000 000$ revenue per year •  Now I run up company

in IT industry

Knowledge

•  Passionate of developing marketing strategies – I am reading many book •  Attending in many

conferences in Poland •  Strong academic

background

Personality

•  Easy-going •  Reliable •  Straight to the point •  Detail orientated •  Symphatic •  Well-organised •  Soft style of

management •  100% trust at beginning

for everyone

Interests

•  Running – 50km every week •  Free ride skiing •  Traveling & meeting new

people •  New technology freak

2. Create value

My opportunities

very often I meet successful people in

business

I have unique friends

Running is my hobby which enables me to meet new people

I am independent

Always on-line

300GB of content about marketing

wide-knowledge about branding

Time to invest in my brand

Well informed about polish sports

&HoReCa market

Leading marketing intuition

Determine to develop in new technologies

Let’s form leading idea of my brand…

Idea of my brand

Share interests & link people

v v

Value delivery

Share interests Link people

I will collect content, then categorize and comment with own word. I will publish my interviews

with business people.

I have reliable partners in different business sector. I must be a hub between needs/problems and

solutions

U don’t have time to scan the Internet?

Attractive content in one place.

Just ask and say what you need.

3. Share voice

My social platform

Wordpress blog (sub-brand)

•  Content agregation •  Interview publishing •  Share contacts •  My tools •  My recommendations •  Everythink in polish language

Facebook profile

•  Non-business friends •  My supporters •  Easy to interact & feedback

Facebook page (sub-brand)

•  Display content from blog

Linkedin

•  Business contacts (not much) •  Platform to add international

business contacts

GoldenLine

•  Polish social media platform for professionals •  Nice mechanism of

endorsements

Slideshare

•  Publish my presentations •  Collect others

Pinterest

•  Just for info graphics

Video channel

•  Share my videos •  Collect movies

Twitter

•  Follow polish and international trendsetters

4. Go Go GO

www.market-box.pl

(blog in polish)

www.twitter.com/DawidBorciuch

(english)

http://pl.linkedin.com/in/dawidborciuch

(english)