My Journey into UX Game Design

My Journey into User-Centered Game Design

Bret Staudt WilletNASAGA 2014

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Background

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Brainstorming: Conference Game

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Brainstorming: STOP!

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Problem: Design vs. UX

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Problem: Design vs. UX

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Problem: Design vs. UX

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UX Toolbox: Strategy Workshop

Mood board

UX Toolbox: Strategy Workshop

Kano model (2x2)

UX Toolbox: Strategy Workshop

Artifact from the future

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UX Toolbox: User Research

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UX Toolbox: Proto-PersonasProvider Paula 

“I just need to feed my kids.” “I know that some food is healthier, but the bottom line is my kids need to eat and I don’t have enough money to be picky.” 

AT A GLANCE• Age: 28• Location: Lives a 15-minute walk from only supermarket within city limits • Life Stage: Lives with two young kids and on-again-off-again boyfriend• Job: Cleaner at a downtown hotel; walks to work

MOTIVATIONS• consistently providing enough food for her family—high quantity for low cost• foods that are easily located, to minimize time actually in the grocery store• foods that are easy to prepare• foods that will keep her kids healthy

BEHAVIORS• shops immediately following paycheck (every other week)• shops with two kids in tow• looks for inexpensive foods and items on sale 

NEEDS• cost—foods that fit her budget• sustenance—foods that provide enough calories to fill her kids’ bellies• nutrition—foods that will not lead to obesity, diabetes, etc.• efficiency—foods that are quickly found, easily transported home, and quickly

prepared• choice—foods that delight her as preparer and delight her kids as consumers

UX Toolbox: Sketching

UX Toolbox: Sketching

UX Toolbox: Sketching

UX Toolbox: Sketching

UX Toolbox: Paper Prototyping

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Take home with you:• My business card with link for presentation notes:

– http://bretsw.com/news• A book to guide you:

– The User Experience Team of One by Leah Buley, 2013, Rosenfeld Media

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