Mustafa Gezera Niccolo Lais Igor Bykov Marco LoVadym Chutchev.
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Mustafa Gezera
Niccolo Lais
Igor Bykov
Marco LoVadym Chutchev
INTRODUCTION & BACKGROUND
Start-up project
Barcelona, Spain
Auto-repair shop of Vintage motors
Obstacles/ Solutions
MARKET DEFINITION & SITUATION
30 in Barcelona
Over 100 in Catalunya
Only 10% repair vintage cars
Long waiting period (6 months)
SWOT
• Hard to find specific suppliers
• Cost of components is high and unstable.
• Right moment to enter the market
• Almost no competitors
• Growing demand
• Lack of experience• Slow payback
• Sufficient amount of capital
• Desire to do our best to help the business
• Knowledge
Strengths
Weaknesses
ThreatsOpportunities
MISSION STATEMENT
At Hot Rod’s Auto Repair Shop, we share our customers’ passion for
vintage motors, ensuring absolute quality in our work, and exceptional
dedication for our customers.
GOALS & OBJECTIVES
To reach our investment goal and earn positive income for 2016 without failure meeting our financial obligations.
Become a top-mind brand for our customers in the sphere of auto repairing
Provide our customer with efficient online & offline services.
To maintain a reasonable growth rate for the following years but keep a “helthy” equity-debt ratio
FINANCIAL PLANFinancing Start-up Assets & Costs
Cash
& B
ank
Rent
Dep
osit
Legi
slatio
n
Coon
sulta
nt fe
es
Garag
e Dec
orat
ions
Auto
mot
ive
Parts & A
cces
sorie
s
Auto
mot
ive
Diagn
ostic
Mac
hine
Tools & E
quip
men
ts
Refe
rnish
ing
tools
Pain
t
Capi
tal R
equi
red
0.00 €20,000.00 €40,000.00 €60,000.00 €80,000.00 €
100,000.00 €120,000.00 €140,000.00 €160,000.00 €
Start up
40%
60%
40%
MARKET ANALYSIS
FORECASTED INCOME STATEMENT
PROFIT & ROIC
2015 2016 2017 2018 2019 20200.00 €
2,000.00 €
4,000.00 €
6,000.00 €
8,000.00 €
10,000.00 €
12,000.00 €
14,000.00 €
16,000.00 €
18,000.00 €
3,024.00 €
5,751.27 €
8,809.35 €
12,232.41 €
16,063.28 €
Forcecasted net Income
MARKETING PLAN
Segmentation
Target niche
Concentrated marketing
Positioning proposal
MARKETING MIX
ORGANIZATIONAL PLAN
MANAGEMENT AND HUMAN RESOURCES
The main criteria for new employees are:
• age: 21 - 35
• specialized secondary education
• work experience >2 years
• higher education is desired (but optional)
• Salary is slightly higher than the average one. 2 months is a probation period
3 STEPS TO OPEN THE STATION
Recruitment & premises1
2
3
Equipment and training
Advertising, installation & final preparation
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