Music Industry Case Study - Bruno Mars

MUSIC INDUSTRYCase Study – Major Label Recording Artist

The name of the artist(s) you have chosen and the genre of music they produce

The name of the artist who I have chosen do write about is Bruno mars. Bruno Mars produces music in the genres of Pop, Reggae Fusion, Soul, and R&B.

The record label they are signed too?

Bruno Mars is signed to Universal Motown Studios.

Is the label a subsidiary? If so of which conglomerate?

Universal Motown Records was a record label that operated as a division of Universal Motown Republic Group. The label itself is subsidiary, this means that it is part owned by a major label, (a label within another label). Universal Motown Records is part of universal music, and Universal is part of a company called Vivendi.

To what extent is the company integrated both vertically and horizontally?

Vivendi is both horizontally and vertically integrated to an extent. It is horizontally integrated as it can use its links with different platforms of media to produce and promote, it is vertically integrated as it produces, distributes and markets its products.

What was the artist(s) most recent album and how many copies has it sold worldwide?

The most recent artist which Bruno Mars has produced is Unorthodox jukebox and it sold 2,050,000 copies in the US.

Compile a selection of examples illustrating how the album was promoted. Are there any examples of synergy?

Already on a high number of albums sold, after the Super Bowl where Bruno Mars performed, 40,000 more copies where sold that week. The album was also promoted from tours and campaigns. There are no examples of synergy.

Where is their music available online? (to both download and stream

Like most artists now a days his music is available online, both to download or to stream. You can buy his albums/songs from iTunes, download it from Spotify, Deezer or Rdio and even download from websites such as YouTube.