Transcript
The German Music Industry: Hip - Hop
Germany Flag Whitehttp://www.flickr.com/photos/paulbrigham/8385641286/
Sennheiser HD555 Headphoneshttp://www.flickr.com/photos/51219817@N04/4777334194/
United States
Japan
United
Kingdom
Germany
Series 1
Grossing $1.29 Billion dollars in 2012, Germany is ranked 4th in the world for music sales.
Making your music available in overseas markets will not only increase your revenue. It will also give you global exposure and open up opportunities to perform overseas.
$5700http://www.flickr.com/photos/amagill/362201147/
I generate $3,000 to $4,000 a month performing at local clubs.This is all while I am still in the planning and implementing stages of
my Coup of the German music industry.
eMOTION (cc)http://www.flickr.com/photos/marfis75/8150285487/
Underground and Local Hip – Hop is just as popular in Germany as Mainstream music.
eMOTION (cc)http://www.flickr.com/photos/marfis75/8150285487/
What are some of the most important things in your career as an artist?
1. How can you increase your fan base.2. How can you increase your revenue generation.
Germans
Western Music
Performing abroad!
Untitledhttp://www.flickr.com/photos/pmiaki/4533308420/
Germans are supportive of live shows!
Revenue from Live shows is up 22% in 2012
Clipart retrieved 2013
Europe, Asia and Africa
Clipart retrieved 2013
Booking shows at venues in Germany is a simple process!!
5 of 5: Night 1 (Middle of Nowhere)http://www.flickr.com/photos/rockinfree/4577089319/
Selling your merchandise at shows in Germany is easy!
http://www.flickr.com/photos/54740306@N08/5509560662
Using the World Wide Web to reach an audience overseas can be done with just a few
mouse clicks!
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There are people in Germany just waiting to pay for tickets to your shows!
Paying attention to detailhttp://www.flickr.com/photos/nicmcphee/455279239/
Reaching Out!
• Soundcloud• iTunes• Youtube
Reaching outhttp://www.flickr.com/photos/30235101@N06/3344044448/
Radio vs Underground
SacaPuntas Experimentalhttp://www.flickr.com/photos/neogabox/3175578034/
Revenue and Fan Base
$5700http://www.flickr.com/photos/amagill/362201147/ Clipart retrieved 2013
Let them hear what you have!
Untitledhttp://www.flickr.com/photos/andrewcavell/5856217595/
Tips for song selection to market to German consumers.
1. Stay away from Gangsta Rap if possible2. The use of Dub Step or Electronic beats is suggested3. Germany has a huge party culture, give them something to
dance to.
Untitledhttp://www.flickr.com/photos/andrewcavell/5856217595/
Tips for booking shows in Germany.
1. Have a 3 to 5 song demo to send out to club owners and managers.
2. Make sure you have a DJ to fill the rest of the time when you are not performing.
3. Perform a few songs around 11PM and the rest of your set around 2AM.
Untitledhttp://www.flickr.com/photos/andrewcavell/5856217595/
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