Music Artist Pitch

Pitch

Artist/Band

• Name: Didi and the Darkside (Didi Evans)

• Genre: Indie/pop

• Record Label: XL Recordings

• Background information: Met in university, started playing open mic/band nights, gradually gained fans and got signed.

• Ideology: Work hard to get what you want.

• Song: Dog Days Are Over – Florence + The Machine

Mood Board

Music Video Synopsis

Cutting between a performance and narrative

Performance

Studio

• Lip synching to camera

• Dancing

• Bold make-up and hair

• Extravagant clothing

London

• Lip synching as walking through streets

• Toned down make-up and hair/costume, but keeping vintage style, stands out

Narrative

• Shows a relationship ending from the girl’s perspective

• Features happy memories and her unwillingness to let go

Artist’s Style

Locations

Test Shots

Goodwin’s Theory

• Close-ups of artist

• Voyeurism – looking into camera, polaroid camera

• Genre iconography – dancing, bold make-up and hair

• Intertextual references

Lyrics and Visuals‘Happiness’ –shots of girl happy

‘Dog days’ –sultry days of summer

‘Over’ – weather changing, becoming worse, shows unhappiness

Shots of couple in love

‘Run’ – running away through crowded street

‘Can’t carry it with you’ – dropping items linked to past relationship

Music and Visuals

• http://youtu.be/iWOyfLBYtuU

Reasons for the concept

• Lyrics can be interpreted different ways, allows for obscure video

• Pace of the song – fast and slow parts, quite dramatic