Transcript
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IMS3133
MultimediaProduction
Management
- Part 1 -
Faculty of Information Technology Industry
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Introduction
Multimedia is media and contentthat uses a combination of differentcontent forms.
The term can be used as:
a noun (a medium with multiple
content forms) or
as an adjective describing a
medium as having multiplecontent forms.
The term is used in contrast to
media which only use traditional
forms ofprinted orhand-producedmaterial.
Multimedia includes a combination
of: text,
audio,
graphics (images),
animation,
video, and
interactivity content forms.
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Introduction
Management in all business andorganizational activities is the act of:
getting people together toaccomplishdesired goals and
objectives using availableresources efficientlyandeffectively.
Management comprises:
planning,
organizing,
staffing,
leading or directing, and controlling an organization (a
group of one or more peopleor entities) or effort for thepurpose of accomplishing agoal.
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Introduction
Resourcing encompasses the
deployment and manipulation of:
human resources,
financial resources,
technological resources, and
natural resources.
Since organizations can be viewed
as systems, management can also
be defined as:
human action, includingdesign, to facilitate theproduction of usefuloutcomes from a system.
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The team
Production manager
Content specialist
Script writer
Text editor
Multimedia architect (or programauthoring specialist)
Computer graphic artist
Audio video specialist
Computer programmer
Others
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Production Manager
The role of the productionmanager in a multimedia productionis:
to define, coordinate andfacilitate the production of the
multimedia project.
Characteristic ofgood productionmanager:
Able tocoordinateandfacilitatethe production
Possessknowledgeof the basic
principles of multimedia authoring Skilledproposal writer
Goodnegotiator
Familiar with relevantlegal issue
Goodcommunicationskill
Budgetmanagement skill
Experiencein human resourceand overallbusiness management
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Content Specialist
Responsible for performing allnecessary research concerning thecontent of the proposed application.
Program content can be described
as:
Thespecificinformation, data,graphics
Factsto be presented throughthe multimedia production.
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Script Writer
Video and film scripts present alinear sequence of events.
In multimedia production, the
medium has the capability of:
presenting events in a non-
linear fashion by branching indifferent directions
and establishing linkagesbetween different sections or
components of the program.
The scriptwriter of a multimedia
production needs to:
visualizethis almost three-dimensional environment andintegrationof virtual reality
into the product.
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Text Editor
The content of a multimediaproduction, like a book or a film,
needs to:
flow in a logical fashion andthe text must be structurally
and grammatically correct. Text and narration will be integrated
as part of the application and the
development of documentationforthe application must be considered.
All of the text related elements need
to be revised by the text editor.
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Multimedia Architect
The multimedia architect is theteam member responsible for:
integratingall the multimediaelements (graphics, text,
audio, music, video, photosand animation) by using anauthoring program.
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Computer Graphic Artist
The computer graphic artist isresponsible for:
the graphic elements of theprogramsuch as:
backgrounds,
buttons,
photo collages
and the manipulation andediting of:
pictures,
3-D objects,
logos,
animation
and etc.
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Audio Video Specialist
The audio specialist is responsiblefor:
recording and editing
narration,
selecting,
recording or editing soundeffects,
recording and editing music.
The video specialist is responsiblefor:
video capturing,
editing,
and digitizing.
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Computer Programmers
The task of the computerprogrammer in a multimediadevelopment team is:
the programming of code lines
or scripts in the authoringlanguage.
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Multimedia Production Phases
The production of interactive
multimedia applications is a
complex one, involving multiplesteps.
This process can be divided into the
following phases: Conceptualization
Development plan
Preproduction
Production
Postproduction Documentation
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Multimedia Production Phases
Conceptualization.
The process of making
multimedia starts with an "idea"or better described as "thevision" - which is the conceptual
starting point. Conceptualization involves:
Identifyinga relevanttheme for the multimediatitle.
Availabilityof content Issues likecopyrightare
also to be considered
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Multimedia Production Phases
Development plan.
Defining project goals andobjectives.
Specific goals, objectives andactivities matrix must be laid down.
Goals: In multimedia productiongoals are general statements ofexpected project outcomes,usually more global in scope.
Objectives:Specific statementsofexpected project outcomes.
Activities: These are actions,things done in order to
implement an objective.
Defining the Target Audience:
A very important element that
needs to be defined at this stage
is the potential target audienceof the proposed title since, this
will determine how the contentneeds to be presented.
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Multimedia Production Phases
Pre-production.
The process of intelligently
mapping out a consistentstrategy for the entiremultimedia project, including:
content, technicalexecution and marketing.
The Production Managerundertakes the following
activities:
Developmentof the budgetcontrol system
Hiringof all specialistsinvolved in the multimediadevelopment process
Contractingvideo and audioproduction crews andrecording studios
Equipment rental, leasingand purchasing
Softwareacquisition andinstallation
Planningthe research workof the content specialists
Development of themultimedia application
outlineschedules Coordination oflegal
aspectsof production
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Multimedia Production Phases
Production.
Activities in this phase include:
Content Research
Interface Design
Graphics Development
Selection of musicalbackground and soundrecording
Development of computeranimation
Production of digital video
Authoring
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Multimedia Production Phases
Post-production.
In this phase, the multimedia
application enters the:
Alpha:
Testing conducted
internallyby themanufacturer
Takes a new productthrough aprotocol oftesting proceduresto
verify productfunctionality andcapability.
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Multimedia Production Phases
Beta:
Thesecond-stagetest-version, which isdistributed free to alimited sample of
usersso that they cansubject it to daily useandreportanyproblems to themanufacturer.
After the "bugs" are
fixed, thefinal versionof the program isreleasedto thegeneral public.
Once the application istestedandrevised, it enters the packagingstage.
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Multimedia Production Phases
Documentation.
User documentation is a veryimportant feature of high-endmultimedia titles.
This includes:
Instructionsfor installing
System requirement
Developingacknowledgments
Copyrights
Technical supportandother informationimportant for the user.
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Conclusion
Multimedia is a team effort andrequires cooperation from the teammembers.
It also includes the step by step
phase from start to finish to makesure the development runs smooth
according to the time constraintand dateline.
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End of Part 1
Any Questions?
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