Multimedia in Your Business Journalism Class by Mark Tatge

Multimedia secrets

§ By Mark Tatge DePauw University mark@tatge.net

How to get students to tackle new topics, develop analytical skills and have fun doing it

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Today’s agenda

§  Challenges of teaching business. §  Understanding your audience. § Why Millennials are different. §  Establishing learning objectives. §  Tailoring content to meet goals. §  Employing multimedia. §  Conclusions.

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Professional Background 30 years experience

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Media & business expert

Appear as guest on CNN, MSBNC, FOX, PBS, ABC. Frequently quoted on media, economy and business.

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Author

“A gem of a teaching text.” - Pacific Coast Business Times Publisher Henry Dubroff.

http://tinyurl.com/cu7cnoh Photo: DePauw University, Depauw.edu ©Deadline Reporter LLC

Teaching Experience

§ Six years university-level teaching. § Created business / economics writing program at Ohio University producing 60 graduates.

§  Hold endowed chair at DePauw University – Eugene S. Pulliam Distinguished Professorship of Journalism.

§ Developing multimedia storytelling curriculum. §  Building digital Web platform for student media.

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Why business journalism ?

§  Growing area of media. §  Technical skills in demand. §  Basic curiosity among students. §  Changing economic landscape.

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Transferrable Skills

§ Skills students learn in business journalism – in demand, but not necessarily as traditional journalists.

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What is in demand?

§ Workers who can: § Quickly process information, §  Make sense of information, §  Package and deliver it to a specialized audience.

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Everyone needs good content

Media Job Market Recovers

Ohio University Baker Center, Photo by Mark Tatge

Source: BLS

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Biggest growth: Web & digital

Current unemployment rate: 3.8%

Biggest demand will continue to be in content creation focused around digital delivery.

Source: BLS ©Deadline Reporter LLC

Understanding your audience DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC

The Millennials

Born after 1982: §  Optimists §  Team players §  Trusting, accepting of authority §  Rule followers §  Love structure §  Forward looking

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Heavy Media Consumers

§ 94% have cell phones. § 56% generate own entertainment. §  58% create personal content online. §  75% use social networking sites. §  64% text while driving a car.

Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)

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My Cell is My Best Friend

DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge

Source: Pew, PBS

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Most don’t use email

Source: Pew

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Embrace social media

§  Source: Pew

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Millennials love the spotlight

§ Millennial generation consider money, image and fame more important than values like self-acceptance. §  Love to be in the spotlight – or be the focus of attention.

Source: Journal of Personality and Social Psychology.

DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC

Content & Audience Challenges § Business is complicated. §  Most students intimidated by the topic. §  Liberal arts - Math phobia. §  Millennials: short attention span, strong desire to participate.

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Establishing objectives

§ What do I want them to learn? § What is the best way to teach? § Lecture? § Discussion? § Group projects? § Field work and presentations?

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Why multimedia works

§  Explain complex topics. §  Reinforce key points. §  Provide transitions. §  Spark debate. §  Empowers learners.

DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC

Multimedia improves learning

Using multiple channels can increase the effectiveness of learning outcomes provided the brain can process the information.

Multimedia in action

Ohio University graduate Jessica Beinecke uses multi-channel learning at Voice of America . http://youtube/QPAEPDzfL7g

©Deadline Reporter LLC Strouds Run State Park, Athens, Ohio, Photo by Mark Tatge

Organizing Your Class ©Deadline Reporter LLC Instructor Larry Abed, DePauw University

Class period breakdown

§  Cable news, WSj.com – discussion. §  Blogs / discussion boards. §  Blackboard / Moodle – resources. §  TV Clips, movies – reinforce concepts. §  Presentations - discussion

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Typical class §  20 minutes lecture §  1-2 Video clips §  Summary §  Break §  Class discussion §  10 minute lecture §  Recap §  Presentations / Group projects §  Walk off video

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Always discuss daily news

TV - Breaking news

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Use Skype & Webcams §  Have guests visit via Skype or FaceTime

http://www.youtube.com/watch?v=Y4p9Afqh_8M Source: Forbes

Use Social Media to Connect

©Deadline Reporter LLC Strouds Run State Park, Athens, Ohio, Photo by Mark Tatge

Setting up a Facebook Group

http://www.facebook.com/about/groups/

Develop a class blog

www.bizreporting.com ©Deadline Reporter LLC

Have Students Write a Blog

§ http://elyssadiraffaele.blogspot.com/ ©Deadline Reporter LLC

Homework §  Assign homework on class blogs. §  Post “news” to Tumblr, Google + or Twitter.

§  Require students to follow one another. §  Assign topical blogs.

§ Stocks, economic indicators, newsmakers. §  Assign beats.

§ Have students post items to Twitter.

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Using Video in Class

©Deadline Reporter LLC Source: 20th Century Fox, 1987

The ice breaker

http://www.youtube.com/watch?v=D2QlitH4nYY

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Use video as a changeup §  Lecture for 15-20 minutes. §  Follow up with a video. §  Videos change the pace. § Offer new insights. § Prompt discussion.

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The changeup

§ Never underestimate the power of humor http://youtu.be/F1GUoQpkr0s ©Deadline Reporter LLC

Explaining complex topics

§ http://www.youtube.com/watch?v=wkygXc9IM5U

Empower students – field work

§  Video Reporting Assignments ©Deadline Reporter LLC

Multimedia Tools & Resources

Manage Your Course Online

Offer online tutorials

www.aplia.com ©Deadline Reporter LLC

Offer a Math Refresher

http://www.emathematics.net/ ©Deadline Reporter LLC

Use WSJ’s Test Bank

§ WSJ offers weekly quiz you can use in your class.

Store & Organize Your Class Videos

Put Class Videos Online

§  How to: http://support.google.com/youtube/bin/answer.py?hl=en&answer=94507

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Vimeo: videos you produce

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Track a stock

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Fun & Games: Predict the economy

§ Award prizes and points.

Source: U.S. Department of Labor

Photo: Mark Tatge ©Deadline Reporter LLC

How to search for videos Many different search engines: www.youtube.com www.20search.com/video.php www.archive.org/details/movies www.hulu.com www.truveo.com/ www.bing.com/videos/browse www.video.filestube.com/ www.dogpile.com/ www.blinkx.com/ www.video.search.yahoo.com/ www.dailymotion.com

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Offer Digital Media Tutorials

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Use Morningstar - king of mutual funds

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Scour AAII – educational materials

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Yahoo Finance: Free stock data

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StockCharts.com: great graphics

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Learn to download & save videos

§ Allows you to download and save videos from the Web.

http://download.cnet.com/YTD-Video-Downloader/3000-2071_4-10647340.html

Network with biz professors

http://tinyurl.com/azrct4p

Finally: Have fun !

http://www.youtube.com/watch?v=upvtJohMKV4

Sources

§ Bureau of Labor Statistics § Blog: Bizreporting.com §  Journal of Personality and Social Psychology § Video: Mergers / Smergers §  Video: Kentucky Math §  Video: HudSucker Proxy § Video: Teach Me How To Balance

§ 

Presentation ©Deadline Reporter LLC

Sources § Yahoo Finance §  Morningstar §  AAII.com §  Stock Charts §  Vimeo.com §  Aplia.com §  Tiny URL §  Knight Digital Media Center §  Flickr Creative Commons

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Acknowledgements § DePauw University, www. Depauw.edu § Deadline Reporter, LLC § Bureau of Labor Statistics § Pew Research Center §  Reynolds Center for Business Journalism

E.W. Scripps Hall, Ohio University, Photo: by Mark Tatge ©Deadline Reporter LLC

Legal Stuff

§ This presentation is for educational, non-commercial purposes. Deadline Reporter has agreed to a shared copyright with the Donald W. Reynolds Center for Business Journalism. Personal or commercial duplication, reproduction and distribution of this work is prohibited without prior consent of the parties. All rights are reserved.