Msl pecha kucha_panama_jan2011
Post on 01-Nov-2014
365 Views
Preview:
DESCRIPTION
Transcript
- 1.
- 34 countries
- 2. One hardly knows the others
- 3. Many regions inside one
MS&LGROUP - 4.
- 5. LATAM growth rate: + 6% in 2010
Paraguay: + 9,7%
Uruguay: + 9%
Peru: + 8,6%
Argentina:+ 8,4%
Brazil: + 7,7%
Chile: + 5,3%
Mexico: + 5,3%
Brazil + Mexico = 60% GDP
Brazil: US$ 1.6tri
Mexico: US$ 1.1tri - 6.
- 7. Fastest growing region
- 8. Fastest growing region
Facebook- % Reach
Social Media % Reach
Twitter- % Reach - 9. What we believe
Real
Time
Engagement - 10. Goodbye pyramid
Hello web
The power is now with thousands of potential enthusiasts, not with the 10 most sought-after bloggers or journalists
A real-time marketplace of communities where individuals engage with each other, as well as with brands and organizations, through social media. - 11. Strategic steps to reputation development
In the conversation economy, reputation development is more important than ever before
Advocacy
Trust
Favorability
Familiarity
Awareness - 12. What on earth does ER do?
- 13. ER = Real-Time Engagement
Make the
content tangible
Create a acceptable concept
Make it
happen on and
offline
Spread the WOM - 14. Path for managing reputation in real-time
Real-Time Conversation
Real-Time Content
Real-Time Community
Real-Time Conversion - 15. ER + Social Networks
on and offlineagents
Advocacy + WOM - 16. CHALLENGE
- Motivate key Brazilian target media to cover issues related to slow intestines - a taboo subject.
- Plan and execute Activia 15 Challenge at major Brazilian publishers offices to position products benefits
- 17. Develop and promote an Activia Website
- 18. Edit a key message board based on slow intestine scientific articles (requested to a range of renowned physicians)
- 19. Promote association with key medical institutions (gastroenterologists and nutritionists)
- In four months, over 200 different qualitative articles were published
- 20. In ABRIL headquarters' about 1,000 journalists experienced the brand/ product (sampling)
top related