MrPerfect Bisleri Selling PPT
Post on 19-Oct-2014
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Anjuman-i-islams allana institute of management studies
Bisleri
CONTENTS
HistoryIntroductionSurvey observationTargetingMissionCommitmentSourceProcess of purificationCompositionSizes of bisleriMethodologyAchievement
HISTORY
FOUNDED
1965 FELICE BISLERI
HEADQUARTERS
MUMBAI,INDIA
KEY PEOPLE
RAMESH.J.CHAUHAN(CHAIRMAN)
PRODUCTS
BOTTELED WATER
PARENT
PARLEBISLERI LTD
WEBSITE
www.bisleri.com
INTRODUCTION
CONT.
Bisleri is cognizant of the fact that recycling is one of the key components of the Aqua Green Revolution. The PET recycling industry is an idea that was seeded by Bisleri. Bottles crushed and re-processed are used as raw material in various industries, except the food industry, and has good economic value. Proof of the sustainability of this idea is the fact that Reliance is one the biggest buyers of recycled PET.
5
CONT.
Why people drink Bisleri there are reasons
OBSERVATIONAccording to survey
Targeting
OrganizationsWholesalersRetailersCustomers/Individuals
Price of the Bottle is such that can be affordable to the all segmentsCompany planning to target more towards lower segment Targets middle segment people
MISSION
Toprovidethehighestqualityproduct,keepinginmindallaspectsincluding freshness, purity and safety, and making it easily available to the consumer at a very affordable price.
COMMITMENT
VARIANTS/TYPES
SOURCE
PURIFICATION PROCESS OF BISLERI
CONTD.
CONT
Ensure water remain bacteria free for a longer period of time.
OZONIZATION
COMPOSITION
The composition of bisleri water in milligrams per litre (mg/l):
VARIOUS SIZES OF BISLERI BOTTLES
20 litre jars
5 litre
2 litre
1.5 litre
1 litre
500 ml
250 ml
THE METHODOLOGY
A range of products that suits all the occasions.
For daily traveling consumption (250ml cups, 250ml & 500ml bottles)For Long traveling consumption (2, 1.5 & 1 Ltr.)For Office, Home, Marriage or Meeting use (5 & 20 Ltr. Returnable packs)
PRICING STRATEGY (for customers)
Sizes of Bottles
Price per Bottle (Rs.)
Target Consumers
250 ml
Rs.6
Teenagers,School Students,
500 ml
Rs.10
College Students, Road sides Consumers
1ltr
Rs.18
General Consumers, traveler
1.5ltr
Rs.22
Consumer demanding the little more water at just little more price
2ltr
Rs.26
Small Office, household, Shopkeeper
5ltr
Rs.50
Household, Shopkeeper, Institute, office, Showrooms
20ltr
Rs.200
School, Colleges, Malls, Weddings, Events
PRICING STRATEGY (for whole sellers)
Sizes of Bottles
MrpPrice
Price per Bottle (Rs.)
Income(per bottle)
250 ml
Rs.6
Rs.4.5
Rs.1.5
500 ml
Rs.10
Rs.8
Rs.2
1ltr
Rs.18
Rs.12.5
Rs.5.5
1.5ltr
Rs.22
Rs.18
Rs.4
2ltr
Rs.26
Rs.21
Rs.5
5ltr
Rs.50
Rs.35
Rs.15
20ltr
Rs.200
Rs.130
Rs.70
MARKET SHARE
ACHIEVEMENT
CERTIFICATION FROM BIS.
RECEIVED A HONOUR OF MOST TRUSTED BRAND TWICE.
EXPERIENCE AND CAPTURED 60% MARKET OF PACKAGED DRINKING WATER.
CHECK IF UVE GOT
BISLERI,
WHEN YOU ASKED FOR IT.
THINK WATER, THINK BISLERI
DRINK BISLERI, PLAY SAFE
DRINK BISLERI, STAY PROTECTED
THANK YOU
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