Moving Upstream: Tackling Software Challenges In the Virtual Domain

Martin Baker: Ecosystem and Business Management

Objectives

Agenda

Importance of Software

The Mechanical Analogy

SW Process – the basics

1 - Re-use Building blocks

2 - Re-use of Behavioral Models

3 – Automate Integration and Build

Auto Generation of Drivers - QuantiPhi

4 - Move off Hardware

Moving Software Development Upstream

Customer Use Cases and Benefits

5- Fast Cycle Design/Build/Test

5 - Fast Cycle

What sort of Development Ecosystem?

Where are the Elements?

Engine Control Reference Platform

Summary

Objectives

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