Mossel Bay Tourism DMO 2013-14
Post on 08-Sep-2014
108 Views
Preview:
DESCRIPTION
Transcript
Mossel Bay Tourism 2013-14Mos
sel B
ay. D
o st
uff
Differentiators n.: Unique features and/or benefits of a product, or aspects of a brand, that set it apart from competing products or brands ~ businessdictionary.com
Differentiator: The holy grail of marketing
2Unique Mossel Bay
Mossel Bay. Do stuffMore attractions and activitiesthan most small towns
2AdrenalineBeachesEventsMuseumsNatureSeafront accommodation for every budget
Modern human originsBirthplace of cultureBirthplace of advanced technologyRecord of human behaviour during different climate regimesSACP4 Project: South African Coast Palaeoclimate, Palaeoenvironment, Palaeoecology, Palaeoanthropology 2
162,000 years of holidays inMossel Bay
Mossel Bay Tourism. Doing stuff
196 membersInfo office staff
8-member board
Elected directorsJeanetta Marais - representing the business sector (chairperson)Fred Orban - attractions and activities Louis Cook - guest houses and B&BsWerner Kock - hotels and resortsAttie Roos - self-catering
Nominated directorsDr. Michele Gratz - municipal managerAlderman Emil Scheepers - Mossel Bay MunicipalityCouncillor Petru Terblanche - Mossel Bay Municipality
Municipal representativeEdward Jantjies - Director of Corporate Services Te
am
Team
Info office
Marcia Holm - chief operations officerZelda Sauls - membership Alison Nell - marketing Dulin Sinkfontein - information and web siteNatasha Cupido - information and web siteJenny Sydon - general helpIlé-Colette Kok - accountsMartin Hatchuel - communications consultant
Print advertisingBudget 2013-14: R 240,000M
arke
ting
tool
s
Mar
ketin
g to
ols
Maps Street maps - 20,000Explore Historical Mossel Bay - 10,000
Mar
ketin
g to
ols
BrochuresThings to do in Mossel Bay 20,000 (two editions of 10,000)
Mar
ketin
g to
ols
BrochuresWhere to Stay in Mossel Bay 10,000
Information CDsImage libraryBookmarksPresentations Mossel Bay. Do stuff Human origins tourism
Mar
ketin
g to
ols
Mar
ketin
g to
ols
www.visitmosselbay.co.za
2013-14: 550,348 visitors 2012-13: 445,310 visitorsDecember 2011: 44,825 visitors December 2013: 72,175 visitors
Mar
ketin
g to
ols
Art & culture Artists � StudiosDesigners � TheatresMuseums � FestivalsArchaeology
www.mosselbayart.co.za
Mar
ketin
g to
ols
@getme2mosselbay @MBayTourismyoutube.com/visitmosselbayfacebook.com/visitmosselbay
Social Web
“All the recent marketingsuccesses have been PR successes, not advertising successes. To name a few:Starbucks, The Body Shop, Amazon.com ... Harry Potter ... Microsoft, Intel, and BlackBerry ... As a matter of fact, an astonishing number of well-known brands have been built with virtually no advertising at all.” ~ Al & Laura Ries, The Fall of Advertising and the Rise of PRPubl
ic re
latio
ns
2013-14: 61 2012-13: 74Distributed to media, our members & localsPu
blic
rela
tions
Media releases
Publ
ic re
latio
ns
Feature articles2013-14: 35 2012-13: 12
Written on request for specific publications
Trad
e sh
ows
Vakantiebeurs Utrecht, The Netherlands, 14-19 January 2014 Europe Roadshow 19-24 January 2014Namibia Tourism ExpoWindhoek Show Grounds. 4-7 June 2014In
tern
atio
nal s
how
s
Dom
estic
sho
ws Getaway Show
Coca Cola Dome, Gauteng. 30 August - 1 September 2013
Beeld Holiday Show Gallagher Convention Centre, Midrand. 14-16 February 2014
Mossel Bay Travel Festival18 – 20 October, 2013
Cape Getaway ShowLourensford Wine Estate, Somerset West. 14-16 March 2014
Johannesburg Travel FestivalSci-Bono Discovery Centre. 5-6 April 2014
World Travel Market Africa International Convention Centre, Cape Town. 2 - 3 May 2014
SA Tourism IndabaNkosi Albert Luthuli Convention Centre, Durban. 10-12 May 2014
Mos
sel B
ay T
rave
l Fes
tival
An annual celebration of travel. An on-line and real world celebration of being in Mossel Bay for locals and visitors alike.
Affiliated to the New York Travel Festival
18 -2
0 O
ctob
er, 2
013
AimsShare Mossel BayAwareness ExperiencesResponsible travel
TargetsTravellers Local residentsTourism practitioners
Destination marketing organisations, travel agents, tour operators, conference organisers, organisers of sports tours.
Mos
sel B
ay T
rave
l Fes
tival
Day 1: DiscussionsMEC Alan Winde’s Minister’s Tourism PlenaryLectures(Mossel Bay Garden Court. 180 delegates)
Day 2: ExhibitionsTourism products & Information bureausProduct presentations (Bartolomeu Dias Museum Complex. 40 exhibitors)
Day 3: TravellingHosted buyers (Point of Human Origins Experience. 10 delegates)
Mos
sel B
ay T
rave
l Fes
tival
Mos
sel B
ay T
rave
l Fes
tival
2013
Travel Mossel Bay
17-19 October, 2014bit.ly/TravMBYhttp://www.visitmosselbay.co.za/festivals/travelmosselbay
www.travmby
Mossel Bay TourismTelephone: +27(0)44 691 2202 admin@visitmosselbay.co.za Corner Market & Church Streets, Mossel Bay, South Africa
“Mossel Bay. Do Stuff. It’s the best line since Nike’s ‘Just do it’” ~ Tweeter
Mos
sel B
ay. D
o St
uff
www.visitmosselbay.co.za
top related