Monsanto

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Key Performance Indicators in the field

of Biotechnology

“The use of living systems and organisms to develop or make useful products”

What is biotechnology?

American MNC founded in 1901

Fortune 500 company

A pioneer in agribusiness with products like herbicides, pesticides & crop seeds

First to genetically modify a plant cell in 1982

Key Performance Indicators

High Technology

Capital Intensity

Public Relationships

Science based industry

Emphasis on continuous innovative activities

Survival & growth

Research & Development

Measured in terms of advancements in R&D pipeline

High Technology

High Technology

Capital Intensity

Capital-intensive industry

Investments exceeding $100mn to develop a single product

Takes an average of 12 years to have an imminent result

Long lead period could affect survival of these companies

Ability of a company to raise capital becomes a crucial factor for its survival and growth

Can be measured by using comparative and trend analysis

Capital Intensity

Public Relationships

Need to foster strong relationship with finance providers, press etc.,

Public relationship is a crucial survival factor

Transparency could secure continuing investors’ supports and confidence

Companies need to maintain a positive public image

Can be measured using sentiment analysis

Monsanto Testimonial

Shri. Sadanand Sharma, Devan village, Khagaria district Khagaria, Bihar*

"I have been sowing Monsanto DeKalb® maize seeds since 1992. Before that we were using seeds of other companies. However, our financial condition improved after we started planting Monsanto seeds. In 1992, we only had 10 acres of land where we planted different hybrids. Today we own 40 acres of land and a double storey house. I could also educate my daughters before I got them married. Both my sons are studying in the Khagaria city – one of my sons is doing his BA, while the younger one is in 11th standard. This improvement in my life has come thanks to Monsanto's better quality seeds, which ensures better output of my farm land."

monsanto.com monsantoindia.com wikipedia.org google.com

Sources

Thank You

By

Nagarjuna Adiga