Transcript
Upload videos to ad sharing sites
• Shares millions of dollars in video ad revenue
• Payments based on ad clicks and total views
• Marketing your channel, posting good content
• Becoming a YouTube partner
Promotional Videos
• Video advertisements increasingly popular
• Internet means instant access to clients
• Types of promotional videos:
• Realtors – tours of homes
• Car dealers – review cars
• Travel and leisure facilities – feature tours and facilities
• Retailers – share their inventory
Selling videos to istockvideo.com
• Branch of istockphoto.com
• Online archive of public photo, video and audio
• New service so no clear payment model
• Pays for referrals, videos uploaded and videos uploaded by your friends
Sponsors for your videos
• Do shout outs, product & logo placement for sponsors
• Key is professional videos and large audience
• Find companies that fit your video content
• Make contact and develop relationships with potential sponsors
Event videography
• People want to share their special moments
• Photos and videos all over the internet –facebook, twitter & instagram
• Weddings, conferences, graduations, competitions and lectures are all important events that are often recorded
• Create personal and business contacts
• Professional service and reasonable fees
Start-up costs
• Making professional videos does not have to be too costly
• TIP: Rent equipment if it is cheaper or you need specialized equipment for one-time use
▫ Professional camcorder 500 – 1000 USD
▫ Computer for editing with high speed internet –500 – 1000 USD
▫ Professional video editing software – Sony Vegas Movie Studio is under 100 USD
Costs cont’d
• Fixed costs versus variable costs
• Variable costs vary with production fixed costs don’t
• Example of variable costs – videographers, video equipment rental, CD cost
• Example of fixed costs – video camera and computer, space rental, employee salaries, taxes
Profits
• Profits = Revenue – Expenses
• Sources of revenue:
- Ad revenue
- Promotional videos
- Video sponsorships & product placement
- Event fees
Tracking your business: Accounting
• Balance sheet
• Photograph of your business
• Assets i.e camera & video equipment, office space, computer
• Liabilities i.e bank loans
• Owner’s equity= Assets –Liabilities
• Income statement
• Video of your business
• Revenues i.e event fee, promotions, ad revenues
• Expenses i.e interest on bank loan, office rent
• Net Income (Profit) = Revenue - Expense
Human resources
• Relationship between you and your employees very important to business success
• Hire people smarter and more skilled than you
• Hire skills that you may not have
• Learn skills yourself – save money and increase your value
Human resources
• Relationship between you and your employees very important to business success
• Hire people smarter and more skilled than you
• Hire skills that you may not have
• Learn skills yourself – save money and increase your value
• Create work environment that bolsters creativity
Marketing
• Letting the world know and gain access to your product or service
• 4Ps of marketing: product, placement, price and promotion
• Product/service: types of events you video• Placement: Anywhere in Barbados• Price: 500 BDS for 2 hour of wedding footage• Promotion: Print advertisement / billboards /
company website• Social media marketing
Case studies
• Kevjumba – Youtube celeb –
• http://en.wikipedia.org/wiki/KevJumba
• http://www.youtube.com/watch?v=jbo3JxUdimQ – My Youtube Story – Ryan Higa
Video advertising for business – Car dealers
https://www.youtube.com/watch?v=SQ_U5PZDo1E
https://www.youtube.com/watch?v=4EURHiEqlIU
Case studies cont’d
• Video sponsorships / Product placement:
https://www.youtube.com/watch?v=nIommeZ6M_8
https://www.youtube.com/watch?v=SvMCq4bdRN8
Event photography
http://www.fandangovideo.com/index.html
top related