Toby Pestridge
Creative Director @Createful @TobyPestridge
the
mobile revolution
Photo: Flickr user @dotca
“a dramatic and wide-reaching change in conditions, attitudes, or operation”
Photo: Flickr user @danielygo
MOBILE APPS - PROS• Speed
• Push notifications
• Data manipulation
• Location-aware
• Environment-aware
• Can work on & offline
MOBILE APPS - CONS
• Initial development costs
• Marketing
RESPONSIVE WEBSITES - PROS
• Contemporary
• Accessibility
• Flexibility
RESPONSIVE WEBSITES - CONS
• Page load times
• Browser compatibility
• Development time
MOBILE WEBSITES - PROS
• Speed
• Focus
MOBILE WEBSITES - CONS
• Separate build process
• Device fragmentation
KNOW YOUR AUDIENCE
APP MARKETING BUDGET
• Website
• Social media accounts
• Advertising campaign
• Monitoring
WHAT’S THE ROI OF YOUR APP?
• Direct sale of app
WHAT’S THE ROI OF YOUR APP?
• Direct sale of app
• Social presence, brand awareness
• Value-add
• Other sales
NATIVE HYBRID WEB
COST
CODE REUSABILITY
DEVICE ACCESS
LOOK & FEEL
DISTRIBUTION
PERFORMANCE
MONETISATION
NATIVE HYBRID WEB
COST ✖ ✓ ✓CODE REUSABILITY ✖ ✓ ✓
DEVICE ACCESS ✓ - ✖
LOOK & FEEL ✓ - -DISTRIBUTION - - -
PERFORMANCE ✓ ✖ ✖
MONETISATION ✓ ✓ ✖
IN SUMMARY
• Apps are fast and can do amazing things, but they’re not cheap!
• Responsive and mobile websites are widely accessible, but make sure your content is optimised
NEXT STEPS
• If you want an app - secure your idea, know your audience & arrange a meeting with a good agency
AND IF YOU DO NOTHING ELSE…
• Make sure your website is easily accessible to mobile devices, and has a clear call to action
@TobyPestridge | @Createful
THANK YOU