Mobile retail masterclass
Post on 31-May-2015
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Ivor MorganHead of Marketing, EMEA
We now live in the age of new retailing, in a multichannel world…Their high street, their computer, their smartphone - all these offer different ways of shopping [for consumers] and all are converging.
Philip Clarke, Tesco Group CEO. 8 June 2011
Online retail is changing as customer behaviour is changing
From this
To this
Source: New Consumer Behaviours 2010, Krillion & the e-tailing group 2010
No longer a straightforward journey…
Multi-channel shoppers spend 50% more than single channel shoppers
Satisfied multi-channel users have higher attitudinal loyalty
Source: New Consumer Behaviours 2010, Krillion & the e-tailing group 2010
…creating significant opportunities for retailers
Customer behaviour is changing…retailers must adapt and invest fast
Mobile
Mobile
Browse, select & find a Store
Venda announces LocalPoint
Utilise precise Geofences (cell, Wifi and GPS) to monitor shoppers and consumer behaviours
Use time and location sensitive messages to drive store traffic
Deliver specific promotions based on entry, check-in and exit
Use in-store actions to generate analytics to a deeper level
Queuing to makea purchase
Checking In Rating Products at a Sampling Table
Receiving an Exit Survey
Clicking to Call an Expert
Scanning a QR Code offer
Receiving a Store Alert
In Store Kiosk
Web Enabled Store
New In Store Experience
Social is Mobile
Facebook drives traffic
•90% of consumers trust recommendations from people they know (eConsultancy)
•67% of consumers spend more online after getting advice from their online community of friends (Internet Retailer)
For more info
Venda Ltd.
101 St Martin's Lane
London
WC2N 4AZ
tel +44 20 7070 7000
fax +44 20 7070 7111
www.venda.com
info@venda.com
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