Mobile Mishaps: 10 Mobile Pitfalls to Avoid - Aaron Weiche

MOBILE MISHAPS10 MOBILE PITFALLS TO AVOID

@AaronWeiche

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MOBILE SUPER-DUPER MATTERS.

GOOGLE SAID IT, 4.7% AGREED.

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THE WARNING SHOT

www.google.com/webmasters/tools/mobile-friendly

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10. You’re still not mobile

… with no plan to be

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DESIGNDoes your form trump flash?

9. Someone is still

having the mobile

app vs. mobile web

conversation

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8. Responsive

Web Design is

confusing

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One site, one CMS, all devices

Google & Bing preferred

Fluid delivery of all of your content

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2014

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m. & hybrid

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7. You have redirect or other

technical issues

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https://developers.google.com/webmasters/smartphone-sites

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6. Your mobile site is s…..l…..o..…w

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Google Page Speed

Insights

Tiered Reporting

Speed and technical

issues

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Image size matters

on mobile a lot

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Feedthebot.com/mobile

Integrates multiple

tools

CSS and redirects

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tools.pingdom.com

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5. You have no insight to your mobile users

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Mobile & Search

GA Dashboard

Spyder Trap:

http://goo.gl/nq6x9j

Ed Reese / 6th Man

Marketing

http://goo.gl/H0hWKR

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TEST, don’t guess!

UsabilityHub.com ($20/mo)

Click test, 5 second test

and Nav test

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Just don’t wireframe –

Protoype!

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proximity & context

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4. Navigation is unclear

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The Hamburger Menu

http://goo.gl/piAm8E

1. Use testing tools

2. Test MENU vs. Burger

3. Test Placement

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3. The world didn’t stop on

April 21st, 2015

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Mobile Usability

Experience (ranking factor)

Google Page Speed

Insights – User Experience

Performance Issues for

Desktop and Mobile page

loads

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A comparison of Mobile SERPS for

the following 10 keywords:

Auto Repair

Car Insurance

Dentist

DUI Lawyer

Haircut

Hardware Store

Hotel

Pizza

Plumber

Steak Restaurant

55% of mobile searches have local intent

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2014 vs. 2015 Mobile Results

Page 1 Google Mobile SERPs in Minneapolis

20.2% (+7.3%) News, Blogs, In-depth Articles, Images

18.6% (-2.4%) Website

16% (-2%) Directory (Mostly Yelp)

15.5% (+0.7%) PPC

13.9% (-18.1%) Local (Avg. of 4.4 panes, 12 local results)

Mobile “Above The Fold” – First 3 Screen Lengths

35.5% (-38.5%) Local

25% (+21.9%) Website

19.7% (+12.3%) Directory

19.7% (+4.9%) PPC

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2. Don’t miss where

mobile connects

your business and

customers

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1. You don’t view

everything through

a mobile lens.

web – social - email

THANK YOUAARON WEICHE

@AARONWEICHE

WWW.LINKEDIN.COM/IN/AARONWEICHE

SPYDERTRAP.COM/BLOG & AARONWEICHE.COM

@AaronWeiche32