Transcript
O p e n in g @ Th e S t u d io s9 /0 /2 0 1 0
B a c k in t h e m id d le o f la s t. . .c e n t u r y
When people got their first glimpses of a world that looked like this
And the internet was still an idea
high design looked like this
And users pretty much all looked like this.
MIT in 1962
A group of researchers were building this computer.
What made this machine special:
3.It had a display and a light pen4.And together they work like a touchscreen
These researchers had set themselves a challenge >>
“ - Im p r o v e h u m a n c o m p u t e rc o m m u n ic a t io n ”
Meanwhile,
next door they were just about to get their hands on the very first one of these, also a computer.
A group of students gave themselves a very different challenge >>
“ S h o w o f f o u r n e w t o y ”
A shoot-em up computer game they called spacewar. That Is remarkably fun to play.
SKETCHPADExpert led
Interaction driven
Centralized coordination
Individuals
Closed participation
SPACEWAR!User led
Experience driven
Decentralized coordination
Groups
Open participation
N e w M e d ia & C o m m u n ic a t io n( )e m e r g in g m e d ia
Joost Landsheere
. . .F a s t f o r w a r d t o t h e p r e s e n t
Th e w o r ld lo o k s lik et h is
Th e in t e r n e t is a …r e a lit y
H ig h d e s ig n n o w lo o k s lik et h is
– An d u s e r s w e ll t h e y lo o k lik e p r e t t y m u c h
.An y t h in g t h e y w a n t t o
?Wh a t is o u r c h a lle n g e
Fragmented Media
Consumers get in control
Changes every day
Technology in a human context
New ways to connect
New ways to move
New ways to consume
M a k in g c lie n t s s u c c e e d …t h r o u g h s t r a t e g ic c r e a t iv it y
Fragmented Media
Consumers get in control
Changes every day
Technology in a human context
New ways to connect
New ways to move
New ways to consume
?H o w d o w e c r e a t e m o b ile
Triggered by continuous innovation .
Source: Charles Leadbeater – We Think
It’s not only about technology …
But about technology in a human context.
Bring your brandTo your customers
heartBecome the brand
Th in k m o b ile …
Define goals & strategy
map your Target Group
Explore requirements and restrictions
Research & Discover the environment
Know your audience
…D e s ig n m o b ile
Design strategic creative concepts
Create concrete ideas
Based on stories for people
“a mobile strategy and approach
is guided by the users”
In the context of where they are
Connect where your customer is
C r e a t e m o b ile c o n n e c t io n s …
Deliver solutions with stable platforms
Build Easy to use solutions
MOBILE MESSAGING
• SMS votings
• SMS & TV
• SMS & Win
“ with the diversity of consumers, screens and ways to connect,
You need to …”
MOBILE ADVERTISING
• Mobile Internet
• Advertising
• Mobile Content
• Direct SMS / MMS
MOBILE MARKETING
• Augmented Reality
• Shotcodes
• Bluetooth Marketing
• Digital Graffiti
• Mobile tickets / coupons
• Mobile applications
Th e w o r ld a n d m o b ile b e c o m eO N E
Wh a t d o p e o p le t a k e w it h t h im if ?t h e y g o o u t
!!Th a n k y o u
Any Questions ?Or do you want a more in depth talk ?
joost@mobileminds.be
+32 (476) 29 40 49
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