Mobile Marketing - The Past, Present & Future

Mobile MarketingThe Past, Present, & Future

By: Timothy Brilhante, Domenic Di Pardo, Cameron Downs, & Aidan Sykes

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Did You Know?

• 79% of people use a smartphone to help them shop

• Mobile ads perform 4-5x better than online ads

• By 2013, mobile devices will be the first choice for web access

Did You Know?

• 91% of adults have their mobile phone with them 24/7

• 9/10 mobile searches lead to action and over half lead to purchase

• Neilsen reported an 89% increase in mobile data usage between 2010-2011

• Teen’s increased their mobile data usage by 256% in the last 12 months

The Past

• First mobile phone was introduced in 1983

• First text message in 1992

• Mobile marketing started in the late 90’s

• Selling of wallpapers and ringtones were the first big form of sales

The Past / Cont’d

• Commenced in early ‘00s with common code messaging allow companies to have an exclusive short coded number that can be used through all carriers.

• Mobile Marketing Association was created in 2003 to help regulate and establish the new marketing medium

• In less than 10 years there has been tremendous jumps in the use of marketing through mobile phones

The Time for Mobile Is Now

The Mobile Movement

BATTLE OF THE VIDEOS

#MMPPF

The Present

• “Mobile marketing is the most powerful media ever invented” Time Magazine (2011)

• Mobile marketing is the most effective and easiest way to reach people today

• Text is now the most popular form of communication

The Present / Cont’d

• Mobile marketing consists of apps, mobile websites, text/SMS, and social media platforms

• Offers consumers a direct line to products and services

• It’s now a rule• Affordable, effective, and easy to connect to your customers

The Future

• A platform that enables media to be delivered to a smartphone or tablet through sound

AXE Mobile App•Unlock up to 14 girls•“Don’t forget to spray AXE today!”

Honda K-Tra

•Virtual mobile hitchhiking game with ‘movatars’

McDonald’s

•Mobile coupons

•Promotions based on purchase history

The Future / Cont’d

Sources

Articles & Websites

•Sonic Notify. http://sonicnotify.com/, http://mashable.com/2012/08/15/sonic-notify/.

•Future Mobile Marketing. http://www.slideshare.net/cbillich/future-insight-mobile-marketing-in-japan-2420949.

•Japan’s Mobile Marketing & Campaigns. http://mobithinking.com/guide-mobile-Web-Japan.• AXE Wake-up Call. http://pieces.bascule.co.jp/2008/axewakeupservice/en/.

•Mobile Marketing Association www.mmaglobal.com

•http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812

•https://pinterest.com/nosleeping4cams/mobile-marketing/

•http://www.youtube.com/user/iLoopMobile?feature=watch

•http://www.youtube.com/watch?v=SmB_lzXcgVE

•http://www.youtube.com/watch?v=CjUcq_E4I-s

•Twitter list -

Q & A