Mobile Lunch Truck Presentation Food And Beverage Promotions
Post on 08-May-2015
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IMAGINE YOUR ADVERTISEMENT ON THE MOVE !
Del Real Foods Campaign
Get Noticed!!!
THINK OUTSIDE THE TRUCK!
Del Real Foods Campaign
Del Real Foods Campaign
Johnny Rockets
Sprinter Cupcake Food Truck
The Tabasco Mobile Kitchen Trailer
RC-COLA CAMPAIGN
RC-COLA CAMPAIGN
RC-COLA CAMPAIGN
RC-COLA CAMPAIGN
MASECA® En La Cocina
DELISSIO PIZZERIA
PLANET SMOOTHIE
FRSSER’S PASTRAMI
TACO BELL LUNCH TRUCK
LA –STREET FOOD FEST 2010
National Coverage
Mobile Mex-Media Group provides advertising and executes sales promotions on over 4,000 mobile Lunch Trucks nationwide.
Market List
AtlantaAustin, TXBakersfieldBaltimoreCharlotte, NCChicagoDallasDenverEl Paso, TXFresnoHartfordHoustonJacksonvilleKilleen, TXLaredoLas VegasLos AngelesLouisville, KYLower Rio Grande ValleyMiami
ModestoNew OrleansNew YorkNorthern New JerseyOrlandoPhiladelphiaPhoenixPortlandProvidence, RIRaleigh-Durham, NCSacramento/StocktonSalinas / MontereySalt Lake CitySan AntonioSan DiegoSan Francisco/San Jose/OaklandSeattleTacoma, WATampaTucsonVentura, CAWashington DCWaco, TXYakima, WA
THE IDEA BEHIND OUR APPROACH IS SIMPLE:• WE BY PUTTING TRADITIONAL ADVERTISING IN MOTION.
• WE BY CREATIVELY WRAPPING MOBILE LUNCH TRUCKS FOR INCREDIBLE LOOKING VISUAL.
• WE BY RUNNING OUR TRUCKS ON THE BUSIEST HIGHWAYS & STREETS7 DAYS A WEEK.
BENEFITS OF MOBILE LUNCH TRUCK ADS• MOBILE LUNCH TRUCKS PENETRATE DEEPLY INTO THE HISPANIC AND GENERAL
MARKETS, WHILE SERVING OVER 500-900 CUSTOMERS AND GARNERING 69, 0000IMPREEIONS DAILY.
• OPERATE 16-24 HOURS PER DAY, 6-7 DAYS PER WEEK
• STOP’S FOR 45-50 MINUTES WHILE SERVING CUSTOMERS, RESULTING IN A3-SIDED BILLBOARD PARKED ON A BUSY INTERSECTION
• ADVERTISING STAY’S WITHIN THE REGION ORDERED BY ADVERTISER
• ENTER AREAS THAT DO NOT ALLOW BILLBOARDS
Advertising
Exterior Vehicle Ads, measuring 27" x 57", will be posted on the back or serving side.
Advertising
Point-of-sale material consisting of an 8" x 8" Static Cling Window Display (Hot Trucks) or an 18" x 24" Interior Vehicle Ad (Cold Trucks) and a Take-One Brochure Box will also be posted on the vehicles fronting customers at each stop.
EFFECTIVENESS OFTRANSIT ADVERTISING
AMERICAN TRUCKING ASSOCIATION (ATA) SURVEY
• 91% OF PEOPLE RECALLED WORDS AND PICTURES ONFLEET VEHICLES.
• 71% REPORTED THAT THEY DEVELOPED A FAVORABLE IMPRESSION OF THE COMPANY WHEN GRAPHICS WERE USED.
• 60% SAID THEY WOULD BASE A BUYINGDECISION ON THESE IMPRESSIONS.
COMPARATIVE ANALYSIS
BILLBOARDS HAVE BECOMECOMMONPLACE, WITH THEEMERGENCE OF MORE CREATIVETYPES OF OUTDOOR ADVERTISING
MOBILE LUNCH TRUCK ADVERTISING IS A HIGHLY CREATIVE ANDIMPACTFUL WAY TO GENERATEIMPRESSIONS QUICKLY
CASE STUDY : 50 TRUCKS + 3 MONTHS= 3 MILLION IMPRESSIONS
TOTAL NUMBER OF IMPRESSIONS:
MONTHS DAYS TRUCKS IMPRESSIONS
3 90 50 3 MILLION
TOTAL NUMBER OF IMPRESSIONS = 3 MILLION
JESSE HERNANDEZVP Marketing
8424 Great Circle Dr Suite #100California City CA, 93505Tel: (310) 341-6731Fax:(760) 373-2527jesse@mobilemex-mediagroup.com
Mobile Mex-Media Group Advertisers
BEVERAGES/PACKAGED GOODSBowl NoodleCalifornia Milk Advisory BoardCoors Brewing CompanyDe Mi Terra Aguas FrescasDole Packaged FoodsGatoradeHansen’s Beverage CompanyJarritos Mexican SodasKern’s NectarsLipovitan Vitamin DrinkMinute Maid JuicesMiss AtojitosPenafiel Mineral WatersSangria SidralShasta Beverage CompanySparkletts Bottled WaterTecate Imported BeerCONSTRUCTION HOME REPAIRAny Time PlumbingBosch Power ToolsContractors State Licensing ServiceContractors WarehouseDeWaltLowe’s Home Improvement CentersShea HomesSun PlumbingUSG DrywallUSG Sheet Rock
AUTOMOTIVEPennzoilMichelin TiresToyota TundraCOMMUNICATIONS/TELECOMMUNICATIONSAT&T Long DistanceBest Mexico Calling CardBoost MobileCox CommunicationsCharter CommunicationsCingularEZ Talk CommunicationsKARE Calling CardsKRCA Channel 62KTNQ Spanish RadioMetroPCSOrange County OnlinePacific BellQwest CommunicationsTime Warner CablevisionTCI CablevisionTelecom ClickTelemundoT-MobileUS Census 2000Verizon WirelessRETAILBoot WorldHEB Grocery Chain7-ElevenNIKEWal-Mart
Mobile Mex-Media Group AdvertisersTRAVELMexicana AirlinesFINANCIAL SERVICESAmerican ExpressBank of AmericaBeneficial FinanceCalifornia Check CashingCash N’ GoCheckmartCitibankDollar Financial GroupFast CashH&R BlockJackson HewittMexico ExpressMoneyGramMoney MartNew Check StopOrlandi ValutaPrepaid Visa CardThe Pueblo CardUS BankUS Postal ServiceViscom InternationalVisaWashington Mutual BankWestern Union
HEALTHCalifornia Department of Health Services5 A DayChild Obesity EducationTobacco ControlCancer Prevention & Nutrition ServicesTetanus PreventionStop The Clog –Grease Control ServicePUBLICATIONSAl Borde WeeklyAuto Trader MagazinesEl Clasificado MagazineEl Mexicano NewspaperExcelsior NewspaperHOY Los AngelesLa Opinion NewspaperLos Angeles TimesOC RegisterRecycler ClassifiedsENTERTAINMENTBicycle Club CasinoCalifornia State LotteryCirco FantasticoDisneyland ParkEl Rodeo Dance ClubESPNKnott’s Berry FarmPeter Piper PizzaSan Diego Chargers NFL
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