Mobile Bootcamp - Building Mobile Applications

Mobile BootcampMobile Strategy and App Discovery FrameworkAtomicaxis.com

Overview

• Mobile Trends and Strategies• What is the value of an idea• Market Research• Process Framework for Realization• Adaptive Action- a unique process• Mobile Boot camp Activity

A Changing Mobile LandscapeToday there are twice as many mobile devices are being sold as PC's.

What changed?• Smartphones- more complex and provide the same capabilities as PCs.• Added conveniece- easily portable• Tablets emerging as perfect hybrid of PC and portablility

Mobile Facts

• 5.1 billion own a cell phone• 4.2 billion own a toothbrush

79% of people 18-44 have their smartphones with them 22 hours a day.

There are 7 billion people on Earth.

Mobile Facts

• 54% of mobile phones will be smartphones by 2013

• Tablets will overtake PCs in 2-3 years

• Compromises 15% of global traffic and 20% of e-commerce traffic

• Huge opportunity in emerging markets (BRIC Countries)

• Bulk of mobile use is for gaming, social media, books, travel, and retail

Advertising and Mobile AppsAds

• Mobile advertisements are an emerging and important market

• Still relatively small when compared to digital ad spending

Apps• Close to 1 million apps available

• Now, users spend more time within mobile apps than mobile web

By the end of 2013 there will be more mobile devices than people on earth

Mobile Focused CompaniesApps Connecting• Consumer• Retailers• Distribution• Sales Teams• Vender Technicians

10 MIllion Starbucks Customers Now Using Their Mobile Apps

• Mobile Payments in 9,000 Store Locations• 4 Million Weekly Mobile Payments• Digital tipping

Yahoo! - New Mobile Focus

“Going forward, Yahoo will have to be a predominantly mobile company.”

-Marissa Mayer, Yahoo CEO

Yahoo! - New Mobile Strategy• Streamline Current Offerings

• Mobile Application Acquisition

• Building Data Centers

• Building Beautiful New Apps

Yahoo's New Weather Application

What Makes a Good App?• High user experience

• Give users a reason to come back

• They are beautifully designed

• They are easily shared

What Makes a Bad App?• Buggy• Poorly built• Does not fit scale• Poor user experience• Lack of overall usefulness

Company Types - Fast Followers and First Movers

Lead Market Determinant Follow

Low Technology Innovation Rate

High

Low Degree Market Uncertainty

High

Low New Ecosystem Required

High

Low Degree Customer Education

High

High IP Strength Low

High Customer Value Proposition

Low

High Customer Switching Costs

Low

High Financial Strength Low

First Mover Strategy

• First Market Occupant• Lead to Huge Profits-

Monopolies• Sometimes leads to

second mover advantage

Fast Follower Strategy

Enhances Your Ability to:• Learn • Adapt• Optimize

What is the value of an idea?Ideas are a dime a dozen...

Real value is in the implementation

Roger's Rule

A technology adoption lifecycle model describing the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups.

Overview• How large is my customer base?• When will my value be realized?• What is the total value to me and my organization.

Market Research

Mobile Subscriber Base

Handset Shipments

User Demographics

Mobile Application Download Estimates

Mobile Subscriber Base

Ad Revenues

Paid Apps Revenues

In-App Purchases

App Store Comparisons

App Store Content Analysis

Markets Analysis

Mobile Value Chain

North America

Latin America Asia Pacific

Mobile App Categories

Adaptive Action - Process

Envisioning Planning Realization

Research and Discovery

Competitive analysis, user tests, user surveys, persona definition and any other research to

facilitate all business requirements.

User Stories

Compiling use cases and scenarios in which the application would need to function for an ideal

user experience

Research and Inspiration

Market research and branding discovery ensure the product is inline with business goals, relevant to the defined personas, and consistent with other

branding.

Wireframing & IA

Business requirements and user stories inform the creation of the wireframes, experience flow, and

information architecture. This becomes the framework for the application.

Acceptance Criteria

Acceptance criteria are written for every major user story in order to produce guidelines for quality

assurance testing.

Final Artwork

Final art is optimized for production working closely with

developers to ensure light-weight and pixel perfect deployment.

Pixel perfect art is produced for each screen

and shown as it will appear in the final

product.

Graphic comps and mockups are created to

convey what the rest of the project will look like.

Design is not a veneer, it's "the fundamental soul of a man-made creation that ends up expressing itself

in successive outer layers." -Steve Jobs

Atomic Axis8500 Shoal Creek Rd 4-220

Austin Texas 78757 866-200-6650

www.atomicaxis.com