Mobile app promotion strategy for Tilt, a fictional art magazine

DIGITAL INDUSTRY INSIDER:

Sophie Fabbi | Vanessa Chew | Heryte T. Tequame

PANEL PRESENTATION

OUR CLIENT

TILT

APP FEATURES

2. SYNC

1. CURATE

3. REVIEW

TILT

TARGET AUDIENCE

Tech-savvy gallery goers who are eager to discover new art

+ Art-conscious tourists seeking

an alternative urban experience    

ACTION PLAN

OVERVIEW

OFFLINE ONLINE

AFT

ER L

AU

NC

H  

BEF

OR

E LA

UN

CH  

Galleries, artists Tourism

Word of mouth

Beta launch Social media

App release Social media

Press release Launch day

LAUNCH - 60 DAYS

Beta launch

Word of mouth

Social Media 5–10% of site users

LAUNCH - 30 DAYS

Tourism offices

Press release

Online platform

Expert content (app only)

LAUNCH

50% of site users on launch day

REVENUE GENERATORS

Advertisements on online platforms

Branded content on application

(ex: Absolut Vodka)

Gallery nominal fee

KEY PERFORMANCE

INDICATORS

First 6 months : 80% conversion rate

Over-advertising: “faux-pas” in the art world

Double user base in 18 months

Art world media coverage:

Art forum, Hyperallergic, New York Times…

IT media coverage

LONG-TERM GOAL

Have TILT be known as

the digital gallery platform.