Transcript
EasyShopping-APARANA GUPTA
Why does it take so long in shopping?
Executive Summary
Put your shopping list items in the list and we will tell you the stores where you can find all the items.
Option of selecting stores according to distance or price
Premium version of app gives you the way/path you should follow so as to save your time.
OUR MISSIONTo save the time of peopleTo save the money of people
TO HELP PEOPLE
OUR GOAL
OUR GOAL (Contd.)
The vast majority of US retail sales, 92%, still happen offline. That’s right – e-commerce's huge, crazy, insane growth still only represents 8% of the total retail market.
Read more: http://www.ripenecommerce.com/blog/ecommerce_survey#ixzz4Jab9emmG
To reach out to these 92% customers and help them out!
SEGMENTATION AND MARKETING
To target the women community
Demographic
For any mobile app:
THREAT- People switching to online shopping
PRICING
FREE FOR CUSTOMERS Premium Version for Customers: $10 a month
initially All the shops and outlets listed will be initially
required to promote the app on their store. Later once the app becomes popular we can
ask the shops and outlets for money according to demographics.
Partner through universities, colleges and academic institutions
Promote in outletsPromote on social media
OUR DISTRIBUTION CHANNEL
COMMUNICATION CHANNELS
1. Use Google Maps API
https://developers.google.com/maps/
2. Dijkstra's Algorithm
IMPLEMENTATION SCHEDULE
FINAL STEPS
CUSTOMER FEEDBACK
DISCLAIMERCREATED BY APARANA GUPTA, DURING A MARKETING INTERNSHIP UNDER PROF. SAMEER MATHURA, IIM LUCKNOW
top related