Mobiguides

Did you know 4.0 clip

THE NEXT REVOLUTION:

MOBILE

By Amanda Forsytheinfo@mobiguide.co.za

info@mobiguide.co.za

BACKGROUND:

• Interpretation / translation• Tourism – Language barrier

LANGUAGE SOLUTIONS IN TOURISM

Language barrier clip

DISADVANTAGES OF CLASSIC LANGUAGE SOLUTIONS

• Cost of infrastructure• Maintenance costly & time consuming• Updates• Site restrictive

THE SOLUTION?

MOBILE PHONE TECHNOLOGY!

POINTS OF DISCUSSION:

• Advantages of mobile technology- Profile of the modern tourist

• Disadvantages of mobile technology

PROFILE OF THE MODERN TOURIST

PRESENT:

Today’s tourist:

- Researches & Books on-line- Travels with a mobile phone & / GPS- Wants instant, on-demand information- Wants it in their MOTHER-TONGUE!- Wants to share & communicateinfo@mobiguide.co.za

The mobile phone is a consumer device that can deliver service and relationship management in ways that have never been possible before.

Source: Gartner

GPS & LBS

AUGMENTED REALITY

APPS – FOUR SQUARE

MOBILE TICKETING

Mobile phones are not just an extension of the Web. The combination of unique characteristics - including portability, voice, location-awareness – can be leveraged to create completely new sales and service capabilities.

Source: Gartner

“Based on the current rate of change and adoption, the

mobile web will be bigger than desktop internet by 2015.”

Morgan Stanley

TWO MAIN DRIVERS FOR GROWTH:

• Mobile phone penetration - Access to networks- Access to better, cheaper phones

• Access to better services e.g. 3G, HSDPA

DISADVANTAGES OF MOBILE:

• 3G coverage and quality• National vs International• Dedicated line vs SMS / MMS• SMS vs MMS• SMS / MMS vs Application

BUT FOR EVERY ‘PROBLEM’ THERE IS ALWAYS A SOLUTION!

“3G access is the key driver of success for mobile internet”

Morgan Stanley

• 3G penetration worldwide – 21%• Japan 3G – 96%• Western Europe 3G – 54%• USA 3G – 46%• Middle East, Africa, South America – 3G penetration still in single digits!

So why should we care about mobile internet access?

• Mobile e-commerce now accounts for 4% of global retail sales (now 20% in Japan);• Users accessing social networks from mobile will soon outpace desktop internet;• And...

• The average iPhone user spends only 45% of their on-device time making calls…• Video accounts for 69% of

mobile data traffic!info@mobiguide.co.za

An image speaks a 1000 words…

… But video speaks louder!

Moyo clip

Sandton Tourism clip

SAB World of Beer – Spanish clip

Constitution Hill – German clip

www.mymobiguide.com

www.mymobiguide.mobi

COVERAGE

LESSONS LEARNT:• Tourists want to see and experience

a destination before travelling;• Tourists want access to information

on demand;• And they want it for FREE!

With the advent of Google, You Tube, Facebook, Trip

Advisor and other social media sites, internet users have come to expect a wealth of information and entertainment for FREE!

- Most consumers are still not alarmed at paying a small fee for mobile content, but are averse to using credit cards.

- Debited off mobile phone billinfo@mobiguide.co.za

THE SOLUTION?

• Give content away for free•My Mobiguide content•My Mobiguide platforms

Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley.

He is the author of “Putting the Public back into Public Relations”

Visibility / recognition

Cutting edge technology

Across language barriers

On-demand access

Portability

Empower users

Aggregate platforms

Interactive

Reward / Souvenir

Value-add

Viral marketing

Social networking

YOUR BRAND

Mobile

Audio content

Traditional media

Internet

Portable media players

Rich media

The social marketing compass in tourism

Contact us:Amanda ForsytheMobile: +27 (0)83 227 1797E-mail: amanda@mobiguide.co.zaWeb: www.mymobiguide.com Twitter: @mobiguideFacebook: www.facebook.com/mobiguide

Mobiguides

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