MKT+TM Mini Recruitment Summit

Welcome!

Agenda for today 1. Intro & Get to know2. Recruitment process and timeline MoS of recruitment 3. Marketing importance and branding 4. Market segmentation4. Co- creation of the TMP brand - feedback and suggestions5. Break - Coffee and cake6. Conclusion and ending

Getting to know each other!Write on the paper :

- Your favorite color

- Your hobbies

- Your favorite food type

Recruitment Process• Talent Assessment

• Talent Marketing

• Talent Selection

• Talent Allocation

• Talent Induction

• Talent Education and training

Recruitment Timeline

Building our Legacy

Step by Step

1. What is Brand Alignment? Why is it important?

2. Dos and Don’ts with AIESEC Branding

3. Who are our costumers? – Market Segmentation 101

4. We as ONE AIESEC COSTA RICA – Building our Legacy!

5. Feedback AND cake time!

What is Brand Alignment?!

In order to show your costumer who you are you have to have:

CLARITY – IDENTITY – CARE IN YOUR MESSAGE, VISUAL BRAND AND BEHAVIOUR

“The purpose of alignment is to create coordination, which in turn multiplies the power of your focus, both adding strength to your

focus and adding efficiency to everything you do.”Frank Lane

And about US!

Who we are?Vision – Values – Behaviours

Where are we going? How are we going to get there?

Brand Relevance is about...Don’t forget that, in order to be relevant for our society, a recongnized and

respected brand, AIESEC doesn’t need only visual brand aligment.We need to know who we are and what we want, then will make sense to

talk about UNIT!You supposed to show people what you believe and who you are – that’s

what we do.AIESEC is about vision, values and behaviours. AIESEC is about change.Once you have this in mind, you know where you want to go and in how

much time you’re going to get there

Brand aligment will be piece of cake ;)

Branding Tool

http://issuu.com/aiesecinternational/docs/btk_19.09__99_25_.compressed

This is hoooooomework! Read it ALL OF IT! <3

Market Segmentation 101Based on our Values and Behaviours,

and remembering what we want to achieve:

WHO ARE WE LOOKING FOR?

This guy is our general AIESECeer. This type of Young person,

aimming for development andwith will to change things arroud.

This is our type og person. Keep this in mind!

Don’t forget to be specific!The tip is ALWAYS to think global, in order to understand your reality

and fit on your community needs.

But when you go to action, you’ll act locally.

It’s the most importante thing: make plans executable.

So, now you know what type of person you need, you can be more specific and track for specificially caracteristics.

Only when you do this, you’ll be able to choose the best person for thebest role. And this is Talent Managment ;)

This is Homework!Areas Caracteristcs Course Needs

OGX (GCDP & GIP)

ICX (GCDP & GIP)

FIN

MKT

TM

HERE you’ll put theCARACTERISTICS

you need for eachone of the areas.

HERE you’ll putthe NEEDS for

each one of theareas.

HERE you have torealize which

courses you will youfocus on for

eachone of theareas and what will

be your mainsstrategy for them

This is Homework!Areas Caracteristcs Course Needs

OGX (GCDP & GIP)

ICX (GCDP & GIP)

FIN

MKT

TM

HERE you’ll put theCARACTERISTICS

you need for eachone of the areas.

HERE you’ll putthe NEEDS for

each one of theareas.

HERE you have torealize which

courses you will youfocus on for

eachone of theareas and what will

be your mainsstrategy for them

Building @CR as ONE!WHO WE ARE? CHECK!

WHAT WE WANT? CHECK!

HOW WE ARE GOING TO COMMUNICATE, THEN?!

Building @CR as ONE!WHO WE ARE? CHECK!

WHAT WE WANT? CHECK!

HOW WE ARE GOING TO COMMUNICATE, THEN?!

BRACE YOURSELVES

Building @CR as ONE!WHO WE ARE? CHECK!

WHAT WE WANT? CHECK!

HOW WE ARE GOING TO COMMUNICATE, THEN?!

BRACE YOURSELVES

RECRUITMENT PACKAGE IS COMMING!

DDL: NEW YEARS EVE!