MKTG 3000-001 Taste Test Project

MKTG 3000-001

Taste Test Project· Voua Xiong · Sara Livingston · Da Chen ·

The Power of O

Idea Generation &Target Market

TASTE TESTQuestions we asked…

Which drink did they like best?•A – Carbonated Organic Vitamin Juice•B- Non Carbonated, 100% organic Vitamin Juice•C – 100% Organic Fruit Juice

Taste Tests50 people surveyed

36%

46%

17%

1 2 3

Pearl O

Fusion O

C

B

A

•Why did they prefer Drink B?•Ingredients•Alternative to soda•100% juice VS. 5% juice

•Competitor?•Vitamin Water/Vitamin Energy•Fuze Fruit Juice•Odwalla Juices•V8 Fruit Juice

•Imagery/Words•Fresh•Healthy•Energetic•Sweet

Product Names• Power O• Fusion O• Pearl O

•Appropriate Packaging• Bright colors

• Colors correspond to flavors• Artistic designs• Easy to use container

•Cost of Item• Between $1 and $2

Positioning StrategyMarketing Objectives

48%

42%

10%

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