Misa Inoue's portfolio 5/17/10

OUTPOUR » MISA INOUE

Dedicated to my parents who always give me their unconditional love and support.

OUTPOUR » MISA INOUE 002

I have been expressing my sensitivity and ideas through art and design since I was a child. On first impression, people say that I am quiet, shy, or even mysterious. However everybody seems to be surprised by a gap between the first impression and what they soon discover.

Despite my calm exterior, I’m actually thinking about funny, romantic, and crazy things all the time. I often cry, laugh, and get angry—outpour my emotion, but this happens inside and through my designs. I’m always true to my feelings. Honesty is my policy, and I believe that an honest and passionate message can reach everybody’s heart. I would like to impress people with my design and encourage them to act for peace. Graphic design is not just a visual communication tool, but also a strong problem-solving tool. Graphic design has power to change the world to be a better place. This book is a compilation of outpourings of my passion, ideas, messages, and hope.

TITLE Outpour

DESIGNER Misa Inoue

INSTRUCTOR Mary Scott

CLASS Senior Por tfolio

PORTFOLIO

IntroductionYEAR Spr ing 2010

PHOTOGRAPHER

Misa InoueMikhail AveryaskinAnthony Toy

PHOTOGRAPHY

Misa InoueMikhail AveryaskinAnthony Toy

ACADEMY OF ART UNIVERSITY

San Francisco, CA BFA: School of Graphic Design

INSTRUCTOR

Mary Scott

COVER MATERIAL

S.H. Frank Venice Cowhide Black

TEXT STOCK

Neenah Paper Classic Crest 100lb Text

END SHEETS

Stardream Metallic 81lb Text Antique Gold

TYPEFACES

Din, Perpetua

SOFTWARE

Adobe Creative Suite 4

CAMERA

Nikon D90

SCANNER

CanonScan 4400F

PRINTER

Plotnet, San Francisco, CAwww.plotnet.com

BINDERY

The Key Printing & Binding, Oakland, CAwww.thekeyprintingandbinding.com

Colophon

Contents

INTRODUCTION » 002

PROJECT 01 » 006

Mi Casa Su Casa

PROJECT 02 » 016

Free Spirit

PROJECT 03 » 028

Red Velvet Revolution

PROJECT 04 » 042

His and Hers

PROJECT 05 » 056

Sweet Chronology

PROJECT 06 » 064

Seeds of Fortune

PROJECT 07 » 080

Sun is shining

PROJECT 08 » 098

Nature to Nurture

PROJECT 09 » 114

Refuse

PROJECT 10 » 128

Hand to Hand

PROJECT 11 » 138

Identity Collection

ACKNOWLEDGEMENT » 144

CLASS Package Design 3

INSTRUCTOR Thomas McNulty

KEYWORDS

contemporarydynamicunconventional

YEAR Spr ing 2009

CATEGORY Packag ing

PROJECT 01

Mi Casa Su CasaTYPEFACE

UniversFranklin Gothic

Diesel is an innovative international design company, which was founded in 1978 in Italy. The objective of this project was to innovate the brand image by creating a packaging system for five household appliance items. The target audience is 20–50 year old, independent men and women who appreciate trends and pursue high-quality fashionable household products. I picked a turntable, espresso-maker, pillow, cocktail-shaker, and toaster, all of which expressed a minimalist-futurist style to match with the stylish and unique design of the Diesel fashion brand. Meanwhile, I also represented the dynamic, dignified, and unconventional feeling of the brand and store image by using wood textures and type treatment in their package design.

PROJECT 01 Mi Casa Su Casa

KEYWORDS

t imelessar tisticeco-fr iendly

CLASS Graphic Design 2

INSTRUCTOR Max Spector

YEAR Spr ing 2008

CATEGORY Pr int

PROJECT 02

Free SpiritTYPEFACE

ClarendonFutura

The first stage of the project was to create a new paper company, to establish its unique identity and personality, and to expand the identity into a set of paper swatchbooks. My company’s name is Turtle Paper Co., which has been developing papers that are environmentally responsible. I chose the name ‘turtle’ because ancient people were using turtle shells to write on before paper was invented. I used the typeface, Clarendon and Futura for the logotype to express a nostalgic and timeless feeling. I also made the identity handwritten and used the color brown and green to represent creativity and eco-friendliness. Since I’m very much into the music of the 1960’s, my concept of the swatchbooks was music and hippie culture. I used the colors, typefaces, and drawings to express each musician’s character and the unconventional 60’s culture. The overall design reflects the company’s personality, which is artistic and eco-friendly.

PROJECT 02 Free Spir it

MEDIA Paper Swatchbook

DIMENSION 5.75" x 7.75"

MEDIA Identity

P A P E R C O M P A N Y

INSTRUCTOR Max Spector

KEYWORDS

rhythmicalar tisticgorgeous

YEAR Spr ing 2008

CATEGORY Pr int

PROJECT 03

Red Velvet RevolutionTYPEFACE

Franklin GothicFutura

The second stage of the paper company project was to expand the visual identity of my company and design a series of event collateral; brand posters, a save-the-date poster, invitation, and takeaway piece. This event was intended to market and promote my new company to printers and graphic designers. I added French Bohemian and Moulin Rouge to my visual concept of the 60’s and hippie culture. The event is “A Night of Bohemian Wonder,” where people can enjoy music, French cancan, and an art and crafts exhibit. I did a lot of drawings and used fabric patterns and a curvy structure on a whole set of event invitations to represent the lively, unique, artistic, and gorgeous feelings of the event. I also used only recycled papers in order to communicate my company’s environmental message.

PROJECT 03 Red Velvet Revolution

MEDIA Brand Posters

DIMENSION 13" x 18"

MEDIA Event Invitation

DIMENSION 7" x 4.25"

MEDIA Takeaway Piece

DIMENSION 7" x 7"

MEDIA Save-the-date Poster

DIMENSION 11" x 17"

CLASS Typography 3

INSTRUCTOR Ar iel Grey

KEYWORDS

l ivelycontemporaryscientific

YEAR Fall 2008

CATEGORY Pr int

PROJECT 04

His and HersTYPEFACE

DinPerpetuaDustDot

The objective of this project was to design a paper promotional book as well as swatch cards for a line of paper by an existing paper company. I chose a line of paper, Synergy by Fraser Papers Inc., which was established in 2004 in Toronto. From its name Synergy, my concept focused on the relationship between man and woman. If we know more about scientific and psychological facts about male and female hormones and brains, there may be more harmony between the sexes. I selected the strong typeface Din to represent males and the delicate typeface Perpetua to represent females. The ink images were the abstract representation of hormone movements in human bodies. The overall design and type treatment reflect the concept of man and woman are working together and producing a greater power than on their own.

PROJECT 04

His and HersMEDIA Perfect Bound Book

DIMENSION 7" x 9"

PROJECT 04

His and Hers

PROJECT 04

His and Hers

MEDIA Swatchcards

PROJECT 04

His and Hers

e “fe

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Hormone effects 3

• preparation for a new phase

of life (e.g., puberty, caring

for offspring, menopause)

• controlling the reproductive cycle

STOCKING INFORMATION

Smooth

Basis M Sheets/ Weight Size Weight Carton P

24 Writing

90 g/m²

70 Text

104 g/m²

80 Text

118 g/m²

100 Text

148 g/m²

80 Cover

216 g/m²

110 DT Cover

296 g/m²

8½ x 11

35 x 23

8½ x 11

23 x 35

25 x 38

23 x 35

25 x 38

23 x 35

25 x 38

8½ x 11

35 x 23

26 x 40

• • • • • • • • • • • • • •• • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • • • • • • • • • • • • • • • • • • • • • • • •• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

For your nearest stocking merchant or samples, contact Fraser Papers.1.800.543.3297 option 7 marketingservices@fraserpapers.com

PROJECT 04

His and Hers

PROJECT 04

His and Hers

YEAR Spr ing 2009

CATEGORY Package

PROJECT 05

Sweet ChronologyKEYWORDS

preciouslovelymemorable

TYPEFACE

Caslon

The project was about creating a package structure and graphics for a clock. The client was Bittersweet chocolate cafe, which is located in Fillmore, Oakland, and Danville, CA. The target audience is men and women who love chocolate and appreciate trends. The concept is to design a wall clock, “Bittersweet Chocolat Moment,” which ticks on bitter, sweet, and precious moments of your life. Almost everyone in the world loves chocolate: it has a magic that makes people happy. Every time you look at the clock, it brings you happiness like a bite of chocolate. I created the clock in cooperation with California Model and Design. As for the package, I made the structure simple like an actual chocolate box and used the color light green to match with their corporate colors.

PROJECT 05

Sweet Chronology

MATERIALS

Plastic, Glass

DIMENSION 10" x 10" x 1.75"

PROJECT 05

Sweet Chronology

PROJECT 05

Sweet Chronology

CLASS Pr int 2

INSTRUCTOR Tom Sieu

KEYWORDS

crafthopefulsustainable

YEAR Spr ing 2009

CATEGORY Pr int

PROJECT 06

Seeds of FortuneTYPEFACE

FuturaGaramond

R3 is an organization founded by Tom Sieu that promotes sustainable design by identifying new product opportunities within emerging Green Design solutions. We were asked to design a sustainable product design book for R3. The objective was to examine how a product could affect our lifestyle and behavior as consumers. My product is a paper lantern, Bloom, which is made of bamboo sticks and 100 % recycled seeded paper. The lantern blooms like a flower when it is unfolded, and its petal-shaped lampshades are embedded with flower seeds. The seeds can be planted into the soil if the lamp is damaged. Since the light symbolizes healing or hope, I expressed my concept of warm light for the earth by type treatments, photographs, and drawings throughout the book. I used an actual seeded paper for the book cover and made the book Japanese fold and binding to reflect a handcrafted idea that promotes sustainability.

PROJECT 05

Seeds of For tuneMEDIA Identity

MEDIA Japanese Bound Book

DIMENSION 6" x 8"

PROJECT 05

Seeds of For tune

PROJECT 05

Seeds of For tune

PROJECT 05

Seeds of For tune

PROJECT 05

Seeds of For tune

PROJECT 05

Seeds of For tune

PROJECT 05

Seeds of For tune

The scope of this assignment was to create a unified set of communications for a major museum exhibit. The design objective was to emphasize the creative and conceptual use of typography, imagery, and materials that would not only draw the public in, but educate them. I chose an exhibit, “Discovering Rastafari” at the Smithsonian Museum that featured rare photographs, artefacts, and ephemera, which introduced the origins and religious practices of the movement in Jamaica. Since Rastafari is essentially a resistance movement which advocates social equality and justice, as well as an emphasis on physical or spiritual return to Ethiopia/Africa, I used vivid colors, rough textures, paintings, and handwritten texts to represent the deep roots of the Rastafarian culture and its strong beliefs and power that united a people.

INSTRUCTOR Laura Milton

KEYWORDS

upbeatpowerfulspir itual

YEAR Summer 2008

CATEGORY Pr int

PROJECT 07

Sun is shiningTYPEFACE

ClarendonGaramond

PROJECT 07 Sun is shining

MEDIA Identity

MEDIA Brochure Bag

MEDIA Perfect Bound Brochure

DIMENSION 7.5" x 10"

MEDIA Ticket

DIMENSION 2" x 5"

MEDIA Poster

DIMENSION 24" x 36"

KEYWORDS

naturaltrustwor thyeco-fr iendly

YEAR Summer 2009

CATEGORY Package

PROJECT 08

Nature to NurtureTYPEFACE

Helvetica NeueDinGaramond

This project was about creating an entirely new retail store brand, product lines of three price points, and the new brand’s packaging system. My retail store sells beauty and health products for both women and men who pursue natural beauty and a better environment. The company uses only organic ingredients for all of the products and recyclable and biodegradable materials for the products’ packages. The brand name, Butterfly & Beetle, represents woman and man who have gained natural beauty after using Butterfly & Beetle’s products. I combined the upper and lower case of the typeface Perpetua to reflect the idea of being natural. I designed graphics and used typefaces, colors, and materials to match with each product line: Comfort as low-priced, Pleasure as medium-priced, and Glory as high-priced.

PROJECT 08 Nature to Nur ture

MEDIA Identity

BUtteRf lY & Beet le

PRODUCT

Bath mittConditionerShampoo

Hair brushFoot massager

PRODUCT

IncenseBody massagerShampoo

ConditionerHand soapCanvas bag

PRODUCT

Body scrubBody lotionWomen’s sl ippers

ShampooConditioner

CLASS Identity 1

INSTRUCTOR Hunter Wimmer

KEYWORDS

t imelessretrosustainable

YEAR Spr ing 2007

CATEGORY Identity

PROJECT 09

RefuseTYPEFACE

ClarendonMeta

The design objective was to redesign the identity system of a company of our choice. Urban Ore is a company in Berkeley, CA that promotes and provides the service of recycling and reuse while being a profitable retail endeavour. Their purpose is to end the age of waste by advocating and developing total recycling. They receive unwanted but still useful goods and sell them at a low price for reuse. As the world’s resources are depleted, we should be more conscious of waste disposal and environmental issues. This type of eco-retail should get more attention of the public and needs a simple but effective logo. Urban Ore’s primary typeface is set in Clarendon Bold, selected for its legibility and timeless forms. I made the arrows look like wood and used the colors dark brown and green to reflect the idea of sustainability. Also the arrows and the type ‘RE’ represent not only ‘recycle’ but also a part of the company’s name.

PROJECT 09 Refuse

PHOTOGRAPHER Paula K. Wir th

URBAN RE

URBAN ORE

PROJECT 09 Refuse

MEDIA Wire Bound Book

DIMENSION 8" x 8"

PROJECT 09 Refuse

URBAN ORE Visual Identity Standards

PMS Black 5

PMS 350

C: 0M: 45Y: 35K: 87

C: 79M: 0Y: 100K: 75

R: 70G: 37B: 32

R: 0G: 72B: 18

Pantone/Spot/Solid CMYK RGB

Color System

The main colors for the Urban Ore printed logo are PMS Black 5 and PMS 350. When printing 4-Color process and an additional spot color is not available, use the CMYK conversion. Do not attempt to match these colors to those displayed on a computer display.

Incorrect Use of The Logo

An important factor in creating and maintaining a visual identity is the consistent presentation of the identity elements. Therefore, the way the logo is displayed must be given careful attention. Shown on the right page are examples of incorrect or unacceptable uses of the Urban Ore symbol and logotype.

Do not attempt to re-create our logo. Always use the approved artwork, and always refer to the standards when using it to ensure its consistent application.

Don’t change the colorsDon’t change the proportionsDon’t change the orientation of the arrows Don’t use a colored background Don’t stretch the logo Don’t use drop shadows

Don’t substitute other typefaces Don’t use a patterned background Don’t change the opacity

URBAN ORE

URBAN OREURBBAN OORE

URBAN ORE

marital status

hometown

occupation

hobbies

couldn’t live without

wish list

recycle list

THE HARD WORKER

married, has 3 kids

San Francisco

physician

listening to jazz, reading, ancient history

jazz, sushi, red wine, family

luxury massage chair

Costes chair

marital status

hometown

occupation

hobbies

wish list

recycle list

THE MUSIC LOVER

in a relationship

Los Angeles

college student

playing guitar, snowboarding

music, iPod, Coke

Sony turntable, Gibson electric guitar

70’s LP player

marital status

hometown

occupation

hobbies

wish list

recycle list

THE HEAVY TV WATCHER

single

Seattle

salesclerk at an apparel shop

watching tv, sewing

tv, chocolate, green tea

Toshiba HDTV

yellow tv

marital status

hometown

occupation

hobbies

wish list

recycle list

THE ORGANIZED PERSON

single

New York

accountant

cleaning, yoga, video game

PC, Franklin Covey planner

fi le cabinet, Windows Vista

Rolodex card fi le

timeless

simplicity

Introduction

Founded in 1983, Urban Ore is a company that provides the service of recycling in Berkeley, California. Our purpose is to end the age of waste by advocating and developing total recycling. We receive or buy unwanted but still useful things such as furniture, housewares, doors, windows, sinks, bricks, tiles, lighting, bikes, computers, art, etc, and sell them at a low price for reuse. We design disposal facilities for zero waste and publish technical papers. As the world’s resources are depleted, this type of for-profi t eco-retail will likely become more common.

Clarendon Bold

ABCDEFGHIJKLMNOPQRSTUV

WXYZabcdefghijklmnopqrstuv

wxyz1234567890!@#$%^&*()

Meta Normal

ABCDEFGHI JKLMNOPQRSTUVWXYZ

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

Type Specifi cation

Urban Ore’s primary typeface is set in Clarendon Bold, selected for its legibility and timeless forms. Clarendon was designed by Hermann Eidenbenz in 1953, based on the display face issued by the Fann Street Foundry in 1845. This font is effective for architectual and environmental applications, because the strong serif forms can be easily cut out and reproduced in three-dimensional media. Meta Normal is used as a secondary typeface. It should be used for body copy in letters, memos, faxes, etc.

Audience Profi les

The range of our target audience is broad. We are a disposal service so people can let go of unwanted but still useful goods without wasting them, and a retail store where other people can fi nd things they want at a low price. Many people with deep environmental consciousness are reluctant to buy new merchandise if they can fi nd what they need used. We serve the San Francisco Bay Area or as far as customers are willing to drive, which is sometimes a hundred miles or even more.

marital status

hometown

occupation

hobbies

wish list

recycle list

THE LONELY NIGHT OWL

single

Tokyo, Japan

engineer

listening to the radio, sketching

MacBook, coffee, noodles

iPhone, BMW, girlfriend

60’s radio

marital status

hometown

occupation

hobbies

wish list

recycle list

THE GOOD WIFE & WISE MOTHER

married, has 2 kids

Berkeley, CA

housewife

cooking, gardening, knitting

apple crisp, soy milk

Oster 12-speed blender

Philips blender

Applications of The Logo

The examples of applications of the Urban Ore logo are an eco-bag, which is shown on the left page, and recycle bins, which are shown on the next page. There are many opportunities to apply the logo for decorative purposes.This may include the use of materials such as fabric, wood, plastic, and metal. Maintain the standards in all use to ensure the consistency.

The New Logo

The Urban Ore logo was not known as widely as it should have been. To make us stronger, we have to create a strong brand. Therefore, we renewed our company logo. The new logo better refl ects our philosophy of recycling and eco-retail and our belief; simplicity is timeless.

For ultimate visibility and impact, it’s important to retain a designated ‘clear space’ around the logo.The minimum clear area is shown below. This area is designated as being equal to the cap-height of the logotype. It should be kept free of graphics, text and other marks. The logo should never be used smaller than 1/2 inch in height.

URBAN ORE

1.6xRE

URBAN ORE 1/2" Minimum size of reproductionRE

URBAN ORE

to end the age of waste

PROJECT 09 Refuse

APPLICATIONS eco-bag

PROJECT 09 Refuse

APPLICATIONS recycle bins

PROJECT 09 Refuse

CLASS Pr int 3

INSTRUCTOR Roland Young

KEYWORDS

spir itualculturaleducational

YEAR Fall 2009

CATEGORY Pr int

PROJECT 10

Hand to HandTYPEFACE

DinKaiSho

The objective of this project was to create an introductory book about palm reading and a promotional poster. Palmistry has roots that can be traced to the ancient country, India, with a history spanning nearly 3000 years. From India, the art of palmistry spread to China, Tibet, Egypt, Persia, and to other countries in Europe. The basic framework for the most widely taught and practiced tradition of palmistry is rooted in Greek mythology. Traditional Chinese Medicine even uses palmistry to diagnose patients. We don’t need any special abilities like a sixth sense to study palmistry because it is a statistical science. Palmistry can help us gain a deeper understanding of ourselves and give us a direction in life. Due to the origin of palmistry, the overall design reflects the Indian and Chinese cultures. I used the colors purple, dark brown, and gold to express spirituality, mysteriousness, richness, and reliability. I used a simple design for the inside of the book to keep the message clear and to make it easy to read.

PROJECT 09

Hand to HandMEDIA Perfect Bound Book

DIMENSION 6" x 9"

PROJECT 09

Hand to Hand

PROJECT 09

Hand to Hand

MEDIA Poster

DIMENSION 13" x 19"

PROJECT 09

Hand to Hand

PROJECT 11

Identity Collection

These are the identities that I designed for the projects that I didn’t include in this portfolio. A logo serves as the first impression about a company or organization, so it needs to be striking and timeless. I always carefully research a company and try to design a simple, unique, and memorable identity that reflects the personality of the company.

SA L LY H A N S E N

CLASS Identity 1

INSTRUCTOR Hunter Wimmer

YEAR Spr ing 2007

CATEGORY Identity

PROJECT 11

Sally Hansen Redesign

CLASS Pr int 1

INSTRUCTOR Jeremy Stout

YEAR Fall 2008

CATEGORY Pr int

PROJECT 11

Magic Realism

CLASS Pr int 1

INSTRUCTOR Jeremy Stout

YEAR Fall 2008

CATEGORY Pr int

PROJECT 11

Magazine Redesign

NIPPON AIRLINES

CLASS Identity 2

YEAR Spr ing 2009

CATEGORY Identity

PROJECT 11

Nippon Airlines

CLASS Identity 2

YEAR Spr ing 2009

CATEGORY Identity

PROJECT 11

On The Rocks

Acknowledgements

I couldn’t have reached where I am now without all of you. Thank you so much for your love and support. I will keep creating to make the world a better place. Peace.

FAMILY

Dad & Mom, Sister, Grandpa & Grandma, Patty

FRIENDS

Kana & Phillip, Peizhu, Ingrid & Marco, Erik, Kike & Chin, Abel, Rich, Rose, Joanne, Eisuke, Yuka, Mai, Eti, Sylvain, Faïmano & Cedric, Kanako, Walter, Doug, Wu papa & mama, Jim & Vicki, Tori & Jordan, Yoshiko, Yuko, Won, Celia, Jup, Teddy, Irene, Stephanie Yuko, Debbie, Karen, Caitlyn, Cristina, Maya, Nicole, Jayde, Emily, Rogemil, Clara, Lauren, Emmy, Crystal, Charley, Adrian & Maria, Linda, Ge, Mari, Ryu, Azumi, Chris, Josh, Rion, Damin, Milo, Haru, Friends in Japan

TEACHERS

Kumiko Yamane, Mototoshi Tsukinari, Mary Scott, Thomas McNulty, Scott Rankin, Hunter Wimmer, Max Spector, Melanie Halim, Jeremy Stout, Tom Sieu, Roland Young, Laura Milton, Christine George, Ariel Grey, Renee D’ Arcy, Jim Canning, Amy C. Broadbent, Rose Hodges, Claude Dieterich, Mark A. Reynolds, Scot Crisp

SPECIAL THANKS

Plotnet, Vadim Zaychik, Mikhail Averyaskin, Anthony Toy, The Key Printing & Binding, California Model & Design, Rami Geller, California Office Service, Copy Central

Misa Inoue's portfolio 5/17/10

misa inoueall rights

unique design

class package design

brand image

mi casa su casaproject

text antique goldtypefacesdin

diesel fashion brand

red velvet revolution

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