MINISTRY OF CULTURE AND TOURISM. NEW ERA IN TOURISM WHY TURKEY ?

MINISTRY OF CULTURE AND TOURISM MINISTRY OF CULTURE AND TOURISM

NEW ERA IN TOURISMNEW ERA IN TOURISM

WHY TURKEY ?

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The Main Issues of Turkish Tourism Agenda

• competitiveness• customer satisfaction• sustainable development • keep up with the recent global tourism trends• destination based marketing • environment friendly projects

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TOURIST ARRIVALS

1980

2002

1.2 Million

13.3 Million

INCREASED 11 TIMES

INCREASED 11 TIMES

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WORLD

EUROPE

TURKEY

5.3 %

4.7 %

11.6 %

2 TIMES OF WORLD’S2.5 TIMES OF EUROPE’S GROWTH RATE

2 TIMES OF WORLD’S2.5 TIMES OF EUROPE’S GROWTH RATE

TOURIST ARRIVALS AVERAGE ANNUAL GROWTH RATE (1985 – 1998)

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TOURISM REVENUES

1980

2002

400 Mil. $

11.9 Billion $

INCREASED 30 TIMES

INCREASED 30 TIMES

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BED CAPACITY

1984

2002

65.000

600.000

INCREASED 10 TIMES

INCREASED 10 TIMES

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TOURISM REVENUES/GNP

1984

2002

0.45 %

4.5 %

INCREASED 10 TIMES

INCREASED 10 TIMES

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EXPORT REVENUES

1984

2002

7.1 Bil. $ INCREASED

4 TIMESINCREASED

4 TIMES

INCREASED 22 TIMES

INCREASED 22 TIMES1984

2002

35.8 Bil. $

548 Mil. $

11.9 Billion. $

TOURISM REVENUES

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BLUE FLAGBLUE FLAG

• 128 BEACHES

• 12 MARINES

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WORLD TRAVEL AND TOURISM COUNCILESTIMATES

TURKEY WILL BE THE

IN TOURISM DEMANDS WITH

IN THE NEXT 10 YEARS

FASTEST GROWING COUNTRY

10.2 % ANNUAL GROWTH RATE

FASTEST GROWING COUNTRY

10.2 % ANNUAL GROWTH RATE

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VISION OFTURKEY

VISION OFTURKEY

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DIVERSIFYING TOURISMDIVERSIFYING TOURISM

• Congress and Incentive Tourism• Alternative Tourism Types (Golf, Wellness,Spa&Thermal, Sports and Yacht Tourism)• Eco-Tourism• Satellite Tourism Zone Projects

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2002

2023

13.3 Mil.

42 Million

WILL INCREASE 3.1 TIMES

WILL INCREASE 3.1 TIMES

2023 VISION2023 VISION

TOURIST ARRIVALS

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2002

2023

11.9 Bil.$

66.8 Billion $

WILL INCREASE 5.6 TIMES

WILL INCREASE 5.6 TIMES

2023 VISION2023 VISION

TOURISM REVENUES

NEW ERA IN

TOURISM

NEW ERA IN

TOURISM

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NEW

TOURISM INCENTIVE LAW

NEW

TOURISM INCENTIVE LAW

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MAIN PURPOSE OF THE LAWMAIN PURPOSE OF THE LAW

• LAND DEVELOPMENT MODEL

• CONTEMPORARY ALLOCATION MODEL

• DESTINATION MANAGEMENT / PLANNING

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• Enable the Ministry to implement diversified, balanced, sustainable tourism and cultural environment

• Create an environment in which Turkey will embrace with international chains and trademarks

LAND DEVELOPMENT MODELLAND DEVELOPMENT MODEL

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• Government owned lands, will be allocated in accordance with destination planning concept,

CONTEMPORARY ALLOCATION MODELCONTEMPORARY ALLOCATION MODEL

which will foster investment in tourism sector.

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DESTINATION PLANNING / MANAGEMENT

DESTINATION PLANNING / MANAGEMENT

• Planning authority, investors and potential customers will be put together in governance concept.

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1. The Ministry is the sole authority of - planning

- sub-contract planning - endorsing

WHAT DOES THE NEW LAW BRING ?WHAT DOES THE NEW LAW BRING ?

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WHAT DOES THE NEW LAW BRING ?WHAT DOES THE NEW LAW BRING ?

2. Council of Ministers declares the government owned lands, with high historical, cultural and tourism potential, as the ‘culture and tourism preservation and development sites’

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3. The main (initial) investor, has the right to put the allocated land, as a collateral for mortgage credit.

WHAT DOES THE NEW LAW BRING ?WHAT DOES THE NEW LAW BRING ?

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WHAT DOES THE NEW LAW BRING ?WHAT DOES THE NEW LAW BRING ?

4. The investor has the right to sell the facilities constructed on the allocated land.

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WHAT DOES THE NEW LAW BRING ?WHAT DOES THE NEW LAW BRING ?

5. The Ministry has the right to allocate the specified forest reserved for tourism, to the potential investor

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SATELLITE TOURISM ZONES

SATELLITE TOURISM ZONES

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Aydın-Didim Zone

Location: In Aegean Region,30 km. to Bodrum 12.000 ha.

Possible Projects:4&5 Star Hotels, Holiday Resorts, Housing, Business Centers, Yacht&Marine Tourism, Sports Tourism, Eco-Tourism, Theme Parks, Golf Tourism, Cultural Tourism, Congress, Festival&Exhibition Tourism, Youth Tourism

Aydın-Didim ZoneAydın-Didim Zone

NEW ERA IN TOURISMNEW ERA IN TOURISMMuğla-Dalaman Zone

Location: In Mediterranean Region,40 km. to Fethiye, Dalaman Airport is located within project zone. 30.000 ha.

Possible Projects:Yacht&Marine Tourism,Water Sports, Holiday Resorts, Health & Thermal Tourism, 5Star Hotels, Eco-Tourism, Housing, Nature Parks, Golf Tourism, Youth Tourism,Rural Tourism

Muğla-Dalaman ZoneMuğla-Dalaman Zone

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Mersin – Tarsus Coastal Tourism Center Planning

Location:In Mediterranean Region, 20 km. to Mersin City Center 56 km. to Adana Airport, 1712 ha, 15 km. Coastal Line.

Possible Projects: Rural Tourism, Golf Tourism, Sports - Recreative Tourism Facilities, Housing,Holiday Resorts, 4 and 5 Star Hotels.

Mersin – Tarsus Coastal Tourism Center Planning

UPGRADING ANTALYAUPGRADING ANTALYA

Priority is given to;

• Improving total quality in the region

• The infrastructure enhancement investments

• Diversifying tourism products (Golf, Wellness, Theme Parks, Recreation Areas, Rafting)

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North Antalya Zone

Location: In Mediterranean Region, 10 km. to Antalya City Center and Antalya International Airport, 35.000 ha., Forest Area

Possible Projects: Automobile Sports,Film Studios,Business Centres,Theme Parks, Golf Tourism, Shopping Centers, Sports-Camping Tourism Centres,International Education Facilities.

NEW ERA IN TOURISMNEW ERA IN TOURISMAntalya, Manavgat –

Oymapınar Zone

Location: In Mediterranean Region, 55 km. to Antalya, 16 km. to Manavgat 70.000 ha.(of huge part in Forest Area)

Possible Projects: Golf Tourism, Sports-Recreative Tourism Facilities, International Organization Facilities,Motor Sports,Water Sports.

Antalya, Manavgat – Oymapınar Zone Antalya, Manavgat – Oymapınar Zone

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