Minimal Viable Product
Post on 17-May-2015
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MVPMinimal Viable Product
#Atamekenstartup
„Human institution designed to create new products and services under
conditions of extreme uncertainty“
Definition of Startup
– Eric Ries
The Lean Startup Approach
Start
Goal
Start
Goal
Pivot
Stealth mode
Launch
Launch
Common Startup Lean Startup
Pivot
… it‘s Science
„I have not failed. I’ve just found 10,000 ways that won’t work.“
– Thomas Edison
refuted
Assumption
validated
Experiment: Build/Measure/Learn Cycle
Build
Measure
Learn
Ideas
ProductData MVP
The Cupcake Model
Cake Filling Icing
The Cupcake Model
Cupcake Cake Wedding Cake
MVP
So what is MVP
→ Smallest solution that enables you to test your assumptions.
→ Smallest solution that delivers customer value!
Minimal Viable Product
Different types of MVP‘s
→ Show your product as it would exist already, fake it, then make it – use services such as themeforest.net, shopify.com, goodsie.com etc.
Smoke Tests
→ get out of the building and try to solve your first customers problem today
Concierge MVP
→ start coding, minimal feature set, launch early, realease often, do things manually, automate later
Release 1.0
MVP is not: Customer InterviewsPrototypes or „launch soon“-pages … there is no value for the customer.
‘s … that made it big
Simple homepage of todays market leader in e-commerce
‘s … that made it big
Started with a game. Photo-Upload was only a feature of that game (zoom in pivot)
‘s … that made it big
Started with a small customer segment: Harvard students (start small, think big)
‘s … that made it big
Sent 500 Mails a day manually, then automated. (fake it than make it)
Dragon & JadeFormula GP Racing
Gem DropMarine Sniper
Mole WarPaid to Kill
Paper PlanesPatron Angel
Playman Winter GamesShopping Madness
Space Impact: Meteor ShieldStar Marine
Sumea Ski JumpSwat Elite Troops
US Marine Corps Scout SniperTotomi
War Diary BurmaWar Diary Torpedo
WolfmoonX-Factor
…
Rovio‘s 52nd game, they spend 8 years & went almost bankrupt
The Myth of Overnight Success
The Myth of Overnight Success
Was some side project, while the founders where working on Odeo, podcast sharing plattform.
Action Steps
http://leancanvas.com
#1: Write down your assumptions by filling out the lean canvas – it‘s your minimal viable bussiness plan.
#2: Find out what‘s most riskiest in your plan.
#3: Run an experiment with your MVP that enables you to test these risks, then measure and learn …
Go!
Sources …
Cupcake Model –Brandon Schauerhttp://www.adaptivepath.com/ideas/cupcakes-the-secret-to-product-planning
Lean Canvas –Ash Mauryahttp://leancanvas.com
Icons –The Noun Projecthttp://thenounproject.com
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