Mini Portfolio

Client: BURGER KING. (launch)Press and POS campaign

What they wanted:To make a big splash for the the world’s biggest burger.

What we did:Convince the customers that it’s a better, bigger, flame broiled burger than the competition. (McDonalds and Hardys).

What we got:Burger King is now a serious competitor to McDonalds and Hardys in the Middle East.

Press ad

Outdoor

Opening August 1st Ahmed Oraby, Mohaneseen

Rotating adshels

Rotating adshels

Lenticular postcard

Just been to Burger

King and experienced

the seriously flamed

broiled burger at the

newly opened restaurant

in Ahmed Oraby,

Mohandeseen.

Wish you’d been there.

Just been to Burger

King and experienced

the seriously flamed

broiled burger at the

newly opened restaurant

in Ahmed Oraby,

Mohandeseen.

Wish you’d been there.

Client: CAMELOT (The National Lottery ) LOTTERY EXTRAPress campaign

What they wanted:To increase the amount of people playing the National Lottery.

What we did:Increased the chance to win by introducing new games with better odds to win.

What we got:More games, more ways to win, more people playing, and more charities benefiting.

Client: SUBARUOutdoor campaign

What they wanted:The Subaru Impreza was almost invisible brandwise in Egypt. Only the boys who knew the Impreza, recognised it through its unusual sound, and that was because of its boxter engine. It lent more towards the lads than the gentlemen. The brief was also to ensure that people knew it was Japanese and not Korean.

What we did:We associated the Impreza’s attributes with all things Japanese, while appealing to the lads market.

What we got:Peolpe know what Imprezas are now, where they come from, what they stand for and buy them.

Billboard

Billboard

Day time

Night time - Perspex etched backlit billboard

Client: ABOU GHALY MOTORS. (Service ads)Press campaign

What they wanted:To get people to service their car’s regularly.

What we did:Convince the customer that it saves money and lives.

What we got:Appointments for car services went up 25% over the next three months.

Client: MAXIM’S SUPER HOT SAUCEOutdoor and Print

What they wanted:To distinguish between what is hot and what is only pretending to be hot.

What we did:Clarified that when you bought Maxim’s Super Hot Sauce, you didn’t get a pale imitation. When you said hot, you meant hot, therefore the line THE HOT SOURCE. What we got:An increase in sales and an awareness that Maxim’s Super Hot Sauce is becoming the generic hot sauce to pick from the shelf.

Client: PYRAMID TECHNOLOGY: (PT Trust)(Internet protection software company)Outdoor campaign

What they wanted:To make people aware of personal and company identity and information theft and to get them to realise prevention is better, and cheaper than a cure.

What we did:For the first 8 weeks we bombarded the public with the problems arising from identity and information theft in a variety of forms. We then gave them the solution in the form of a banner across the previous messages.

What we got:Less of Egypt’s big companies are open to hackers, due to them understanding the price they’ll pay if you do nothing.

Copy: Because it doesn’t grow on trees, I’m using your credit card. HOW?

Copy: Your money makes my world go around.HOW?

Copy: I’ve read and binned all your email.HOW?

Copy: I can listen to this call.HOW?

Copy: If this is a secure line how come I have this month’s financial report.

HOW?

Client: ROYAL JORDANIAN – CROWN CLASSPrint What the wanted:To advertise their new Crown Class seats and services aboard their new A330 and A340 aircraft. What we did:We ran three consecutive facing pages, where we made the new seat the hero and the customer in it the focus of the new in flight services. The three main areas being its’ fine dinning, entertainment system and room to stretch out and relax. What we got:An increase in people up grading to Crown Class and an increase in people joining the Royal Jordanian loyalty programs through the website, to get up grades into Crown Class.

Client: ROYAL JORDANIAN – ASIAPrint What they wanted:To advertise their new extened routes to Asia on their new more comfortable and on board facility advanced A330 aircraft. What we did:We dressed the showrooms with branded silk banners and hanging oriental puppets. In the press we engaged the consumer with origami press ads plus our usual airport destination ads which in this case featured an Asian icon; the elephant. What we got:More traffic on our extended routes to the region.

Client: ROYAL JORDANIANIn flight giveaway What they wanted:With the launch of the new ‘Art of Flying’ corporate campaign, we suggested many unique giveaways. This is one of them.

What we did:We branded a balsa wood air plane kit that we slipped between the pages of the Royal Jordanian in flight magazine. What we got:A request from stewardesses for more, to supply to families with more than one child. (Father’s included.)

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Client: VISTORMPress What they wanted:To make people aware of the dangers of losing information capital and the price companies will pay if they don’t protect their information assets properly. What we did:We drew people’s attention to how easy it is for your company’s information to get out. What we got:An increased awareness of how important it is to protect all aspects of your company and an increased interest in Vistorm’s variety of software protection systems.

Client: ALLIANZ(Arab International Insurance Company)

What they wanted:A Valentine give away for corporate clients at a dinner held at the Semiramis Intercontinental hotel.

What we did:A specially designed chocolate box in line with our campaign to change the views of people’s perception of insurance companies. But in a light hearted way.

What we got:It was loved and so was the dinner.

Client: MOBINIL

What they wanted:An all incompassing giveaway that was handed out to VIP’s at the premier of the movie Sahar El Layaly which was used as a vehicle to launch Mobinil Cinema 012. A SMS service that gave you all the latest information on films around Egypt. What, where, and when by texting 3456. It also had to celebrate a lifetimes contribution in film from Souad Hosni in the form of a CD.

What we did:We stuck it all in a tin.

What we got:A cry for more and a battle on our hands for those that we keep for ourselves.

Client: DINERS CLUB INTERNATIONAL (Relaunch)Press and newspaper campaign

What they wanted:Diners Club Internationals’ recall was rock bottom and its benefits and identity unclear. Therefore our objective was to make Egyptians aware of Diners Club International and all its benefits.

What we did:We ran a newspaper and magazine campaign. We got Egyptians to discover and join the best club in Egypt. (Egyptians love their clubs and the status that comes with it).

What we got:It’s now hard to find an Egyptian that doesn’t have this piece of plastic in their wallet.

Now you see it

Being a Diners Club International member is not about having a card. It’s about being a member. Even if your card is lost or stolen, by answering a few simple questions that only you would

know, you can enjoy all your Diners Club International services without worry. To become a member of the best club in Egypt call 202 578 3355.

Now you don’t

need to worry.

Dealership poster (teaser)

Client: TOYOTA CLUB EGYPTPress, dealerships, membership pack and POS

What they wanted:To create a car club that didn’t feel like an add on to buying a car, but a lifestyle package.

What we did:We showed all the benefits and discounts Toyota Club members are treated to, and living after purchasing a car.

What we got:It’s now the second most popular car club in Egypt. Second only to Jeep, who do everything.

Dealership poster (reveal) Membership pack

Press

Client: MAXIM’S HABANERO HOT SAUCEPrint

What they wanted:To show this was a speciality hot sauce.

What we did:We made it visually sophisticated with subtle but straight forward copy lines. What we got:A larger brand awareness for Maxim’s as they extend their range of sauces.