Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija ... vs...Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic Leadership, Integrity quality, Customer
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Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
HHIISSTTOORRYY
BOEING AIRBUS 1916 – William Boeing formed Boeing in Puet Sound, Washington 1927 – First ever passenger service plane Model 40A 1928 – Boeing renamed itself in United Aircraft and Transportation Corporation 1934 – Boeing split into three parts – the Boeing Airplane Company, United Airlines and United Aircraft 1947 – First jet airplane, B-47 bomber 1957 – First jet tanker and first Boeing passenger jet, 707 1962 – Launching Air Force One – Boeing 707 320B for the president 1968 – Launching 737 – low capacity short range plane – best selling passenger plane ever ( aproximately 5000 units ) 1969 – Launching of Apollo 11 equiped with Boeing overall systems integration 1970 – Making of 747 – high capacity long range plane 1996 – Boeing merged with Rockwell International Corporation aerospace and defense units – operating now as Boeing subsidiary 1997 – Boeing merged with its North American component, Mcdonell Douglas Corporation 2000 – Boeing purchased Highes Electronics Corporation’s space and communications business 2002 – Boeing merged the company’s space, defense, government, intelligence and communications into one business
1969 – Sud Aviation and Deutsche Airbus decide to launch Airbus A 380 1970 – Creation of Airbus Industrie 1971 – Casa joins Airbus Industrie 1978 – A 300 launched (short version of A 300) 1979 – British Aerospace becomes fourth Airbus partner 1984 – Launch of A 320 1987 – A 330/A 340 programme launched 1989 – A 321 launched (extended A 320) 1993 – A 319 launched ( short A 320) 1999 – Launch of A 318, smallest Airbus plane 1999 – Plans for EADS merger announced 2000 – Commercial launch of A 3XX 2000 – Airbus consortium to become a corporation 2005 – A 380 to go into service
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
Leadership, Integrity quality, Customer satisfaction, People working together A diverse and involved team, Good corporate citizenship, Enhancing shareholder value
Detailed customer knowledge and focus Large-scale system integration
Lean enterprise
Run healthy core businesses. Leverage strengths into new products and services.
Open new frontiers
To value and leverage multiple perspectives, experiences and capabilities by driving the integration of diversity, equity and fairness principles into all practices and processes to achieve enterprise
objectives
People working together as a global enterprise for aerospace leadership.
MISSION
VISION
STRATEGY
VALUES
BOEING COMPETITIVE FACT SHEET
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
More comfortable, more efficient aircraft that meet passengers’ expectations and airlines’ business requirements.
New ideas, new techniques and new materials
Thinking ahead and listening – to customers, passengers and employees
Improve our customer's lives and our community through passenger transportation services.
Make it convenient, enjoyable and beneficial for all who use our services. To exceed our customers expectations and
enable them to achieve their travel and transportation goals.
MISSION
VISION
STRATEGY
OUTPUT
AIRBUS COMPETITIVE FACT SHEET
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
2004 FACT SHEET
BOEING AIRBUS 2004 Revenue $50485,00 mil $ 24225,40 mil Revenue growth (1Yr) -6,60% 19,10% Employees (2004) 157 000 52 000 Employee Growth (1 yr) -5,40% 8,70% Aircraft deliveries 285 320 Number of aircraft models 11 12
2004 Revenue
0
10000
20000
30000
40000
50000
60000
BOEING AIRBUS
Million $ Revenue growth (1Yr) 2004
-10,00%
-5,00%
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
BOEING AIRBUS
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
THE CIVIL AIRCRAFT INDUSTRY MARKETS
Commercial aircraft
Maintenance, repair and overhaul (MRO)
Jet engines
Key systems Aviation electronics and electrical
systems
AIRBUS
BOEING
BOMBARDIER
EMBRAER
GENERAL ELECTRIC
PRATT & WHITNEY
ROLLS-ROYS
SNECMA
TEXTRON
GULFSTREAM AIR
Less than 100 seats
More than 100 seats
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
BOEING GROWTH AND DIVERSIFICATION 1994 Revenue $22 Billion
CA73%
IDS, CC, C27%
2003 Revenue $50 Billion
IDS, CC, C55%
CA45%
2004 Revenue $52,5 Billion
IDS, CC, C60%
CA40%
CA – Commercial Airplanes IDS – Integrated Defense Systems CC – Boeing Capital Corporation C - Connexion by Boeing
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
Based in Toulouse, France, Airbus is an EADS joint Company with BAE SYSTEMS, incorporated under French law as a simplified joint stock company or “S.A.S.” (Société par Actions Simplifiée). Airbus’
design and production sites are grouped into four wholly-owned subsidiaries, Airbus France, Airbus Deutschland, Airbus España and Airbus UK.
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
AIRBUS COMMERCIAL AIRPLANES
AIRBUS ACTIVITIES
ENGINEERING MANUFACTURING
Customer Support
Engineering & Technical Support
Technical Data Support & Services
Spares support and
services
Training
Flight Operations
Support & Line Assistance
Business Operations
AIRBUS SERVICES
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
AIRBUS WORLD PRESENCE
Toulouse, France Toulouse, France
Hamburg, Germany Frankfurt, Germany Hamburg, Germany
AIRBUS North America Miami, Florida
Washington
AIRBUS China AIRBUS Japan
Beijing Beijing
Singapore
Training Centres Subsidiaries Spare Parts Centres
AIRBUS International Operations
130 FIELD SERVICE OFFICES AROUND THE WORLD
EUROPEAN OPERATIONS France: Toulouse, St. Nazaire, Nantes, Me-aulte Germany: Hamburg, Bremen, Stade, Nordenham, Varel, Lauphheim, Buxtehude Spain: Getafe, Illeskas, Puerto Real UK: Filton, Broughton
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
BOEING WORLD PRESENCE
USA: Everett, Wa Tulsa, Ok Hawthorne, Ca El Segundo, Ca Wichita, Ks Renton, Wa
Boeing Factories Boeing Training Centres Commercial Airplane Subsidiares
Boeing Canada Winnepeg
Boeing Canada
Boeing Australia Limited
Europe: Manchester London Palma de Mallorca
Asia: Kunming Korea
Australia: Brisbane Africa:
Johannesburg
Latin America: Rio de Janeiro Mexico City Buenos Aires
North America: Atlanta Miami St. Louis Denver Long Beach Salt Lake City Louisville Seattle Atlanta Seattle New York
El Segundo, California
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
BOEING VS. AIRBUS PRODUCTS
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
AIRBUS BOEING
Model type No. seats Range in km Model type No. seats Range in km A 300 266 7.700 km 177 5.084 km A 300 F freighter 4.800 km
737-900 189 5.084 km
A310 220 9.600 km 162 5.425 km A318 100 6.000 km
737-800 189 5.425 km
A 319 124 6.800 km 416 13.450 km A 320 150 5.500 km
747-400 524 13.450 km
A 321 185-220 5.550 km 416 14.205 km A 330-200 253 12.500 km
747-400 ER 524 14.205 km
A 330-300 295 10.500 km 243 6.287 km A340-200 261 14.800 km
757-300 280 6.287 km
A340-300 295 13.700 km 200 7.222 km A 340-500 313 16.700 km
757-200 228 7.222 km
A 340-600 380 14.700 km 245 10.454 km A 380 A 380 F
555 3 decks
14.800 km 10.400 km 304 10.454 km 767-400 ER
375 10.454 km 368 11.029 km 451 11.029 km 777-300 555 11.029 km
787-3 296 6.500 km 787-8 223 15.700 km
___ 100 – 200 seats competitor ___ 200 – 280 seats competitor ___ 280 – 375 seats competitor ___ 375 – 520 seats competitor ___ 520 – XXX seats competitor
Not yet operating 787-9 259 15.400 km
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
AIRCRAFT DELIVERIES
0
100
200
300
400
500
600
700
Year
BOEING DELIVERIES 620 489 527 380 281 285 320
AIRBUS DELIVERIES 294 311 325 303 305 320 355
1999 2000 2001 2002 2003 2004 2005
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
AIRBUS vs. BOEING MARKET SHARE
AIRBUS; 57% BOEING; 43%
Source: AIRBUS Annual Review 2004
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
INNOVATIONS
707 – World’s first commercial jet (set the pattern for all commercial jets) 727 – First commercial jet with completely powered flight controls, high-lift systems and auxiliary power unit 737 – World’s best selling commercial jet (more than 5500 orders) 747 – First jumbo jet 747-400 – First with flight crew rest area, sitcom capability, two-crew, wide body commercial jet with 4 engines 757/767 – Pioneer in concept of cooperative certification from “glass cockpit” 717 – First to receive concurrent and cooperative certification from FAA and JAA
B O E I N G 777 – First completely digitally designed and pre-manufactured, first ETOPS certified
before delivery
A300 – First twin-engine, twin-aisle commercial jet, equipped with CAT IIIA auto land A300FFOC – First twin-aisle jet to be piloted by two-man crew A310 – Introduction of composite materials in secondary structures A310 - 300 – First to feature drag – reducing wingtip devices, introduction of composite materials in primary structures A320 – First “fly-by-wire” service and side stick controller A300 - 600 – World’s most voluminous cargo hold
A I R B U S
A380 – First 4-aisle, twin-deck jet
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
MAIN COMPETITIVE PRODUCT ORDERS
BOEING 787 DREAMLINER AIRBUS A380
AIRLINE No. of aircraft Aircraft type AIRLINE No. of
aircraft Aircraft type
ANA - All Nippon Airways 30 20
787-300 787-800 Emirates 41
2 A380-861
A380F Japan Airlines 30 787-300/800 Lufthansa 15 A380 Primaris Airlines 20 787-800 Quantas 12 A380-841 Air China 15 787-800 Air France 10 A380-861 China Eastern 15 787-800 Federal Express 10 A380-800F China Southern Airlines 13 787-800 Singapore Airlines 10 A380-841 Continental Airlines 10 787-800 UPS 10 A380-800F Hainan Airlines 8 787-800 ILFC 5 A380 First Choice (uk) 6 787-800 Finance Corp. 5 A380F Shanghai Airlines 6 787-800 Korean Air 8 A380 Blue Panorama 4 787-800 Malaysia 6 A380-861 Vietnam Airlines 4 787-800 Virgin Atlantic 6 A380 Xiamen Airlines 3 787-800 Thai Airways 6 A380 Air New Zeland 2 787-800 Etihad Airways 4 A380-840 Icelandair 2 787-800 Qatar Airways 2 A380
TOTAL 188
TOTAL 152
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
BOEING SUPPLIERS OF THE YEAR
AVIONICS CATEGORY
ELECTRONIC, HYDRAULIC AND
MECHANICAL SYSTEMS CATEGORY
MAJOR STRUCTURES
CATEGORY
PURCHASED OUTSIDE
PRODUCTION CATEGORY
PROPULSION CATEGORY
Harris Corporation Department of Defense Programs
Kidde Technologies Inc. Wilson, North Carolina
Stork Fokker AESP
J. D. Ott Company, Inc. Seattle, Washington
Pratt & Whitney Commercial Engines East Hartford, Connecticut
COMMON AEROSPACE
COMMODITIES CATEGORY
INTERIORS CATEGORY
AEROSPACE SUPPORT
CATEGORY
NON-PRODUCTION CATEGORY
SMALL BUSINESS CATEGORY
TECHNOLOGY ADVANCEMENT
CATEGORY
Radiall Rosny Sous Bois, France
Drager Aerospace and Carleton Technologies Orchard Park, New York
ST Aviation Services Company Pte Ltd (SASCO) Singapore
Dell, Inc. Round Rock, Texas
Helicomb International, Inc. Tulsa, Oklahoma Creative Management Technology, Inc. Cocoa Beach, Florida Patriot Machine, Inc. St. Charles, Missouri
Waveflows LLC Glenview, Illinois
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
BOEING MAJOR CIVIL AIRCRAFT SUPPLIERS
Landing gear Goodrich, Menasco, Dunlop, Messier Bugatti, Haneywell, Fuji, Cleveland Pneumatic,
Wings stabilizers Short, CASA, Hawker de Haviland, Alenia, Vought Aircraft
Fuselage Kawasaki, Mitsubishi, Fuji, Northrop Grumman, Short Brothers, Kaman, Singapore Aerospace Industry, ASTA, Canadair
Others Northrop Grumman, IAI, Schweizer, Honeywell Air Conditioning
Aircraft interiors BE Aerospace In-flight entertainment Airlines Choice Surfaces Alooa – Boeing Avionics Honoywell, Rockwell, Collins,
Engines BMW Rolls Royce, CFM International, Pratt&Whitney, GE, Rohr Industries,
Hydraulic Honeywell
Electrical Systems Allied Signal, Hamilton Standard, Sunstrand, Honeywell APU, Moog,
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
AIRBUS MAIN SUPPLIERS
AEROSTRUCTURE MATERIALS EQUIPMENT
SYSTEMS PROPULSION
SYSTEMS
ENTERPRISE CONSUMABLES AND SERVICES PROCUREMENT
PRODUCT RELATED SERVICES
PROCUREMENT
IT & TELECOM CAPITAL
EQUIPMENT & FACILITIES
Alenia, BAE SYSTEMS, Belairbus, Boeing Hawker de Havilland, Bombardier, EADS Military Aircraft, Elbe Flugzeugwerke, Eurocopter, Fairchild Dornier, Fokker, GKN, Labinal, Latecoere, PFW, Ratier-Figeac, SAAB, Sabca, Socata, Sogerma, The Aerostructures Corporation
Alcoa, Corus, Fairchild, FORTECH (Eramet group), GFI Group (Blanc Aero), Hexel, Otto Fuchs, Pechiney, Sarma, VSMPO
B/E Aerospace, Cobham, Collins, Diehl, Driessen, Eaton, Goodrich, Honeywell, Jamco, Liebherr, Matushiba Corp
General Electric Company, Goodrich, Pratt-Whitney, SNECMA, Rolls Royce, Northrop-Grumman, Parker, Pratt & Whitney, Canada, Recaro, Sagem, Smiths, Snecma SA, Thales, Hamilton –Sundstrand, Zodiac, Engine Alliance (GE & P&W), IAE (PW & RR), CFMI (GE & SNECMA)
Adecco, Adia, Courriers de la Garonne, Cromwell Tools Ltd, Daher, Danzas, Debis, Emery, Euro RSCG, Guilbert, Havas, Isor, KPMG, Price Waterhouse, Securitas, Sodexho, Sud Espace
Aerotec, Askon, ASSYSTEM, DGA/DCE/CEAT, Clairis Technologie, Comecad (Group Labinal), Engage (Group GKN), Etude Documentation Impression, Ferchau, Inbis, Latecoere, Mayflower Technical Services, ONERA, Penauille Polyservices, Piper, Rücker AG, Sonovision, Studec-Seta, STN Atlas, Teuchos (Group Labinal), TGA, Transiciel
IT, Compaq, Dell, Hewlett Packard SUN, IBM, Microsoft, NEC, Oracle, Toshiba, T-Systems, Telecom/Network, CISCO, CSC, France Telecom, MATRA NORTEL, SITA, SAP, SUN
Atlas Copco, Broetje, Cooper Tools, DS Technologie, Electro Impact, Forest Liné, Hyde Group, Henri Liné, Makino, M Torres, Scholz, Starrag-Heckert Technology AG
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
MAIN BOEING AND AIRBUS COMMON SUPPLIERS
General Electric Pratt & Whitney B/E Aerospace
Rolls Royce Dell
Honeywell Collins
Hamilton – Sundstrand Hawker de Havilland
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
PERFORMANCE RATING
AIRBUS BOEING
EXTREME OUTPERFORMER
OUTPERFORMER
MARKET PERFORMER
UNDERPERFORMER
EXTREME UNDERPERFORMER
Short term Mid term Long term Short term Mid term Long term
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
TOP TEN END-USER NATIONS
PASSENGER AIRCRAFT DELIVERED BY $ VALUE (2004 $ BILLION) 1 United States 5,210 United States 412.7 2 People’s Republic of China 1,790 People’s Republic of China 241.7 3 United Kingdom 1,150 United Kingdom 119.2 4 Germany 989 Japan 106.4 5 Japan 640 Germany 96.6 6 Italy 543 France 57.5 7 France 482 Republic of Korea 52.5 8 Spain 446 Italy 52.1 9 Canada 434 Spain 47.5
10 Malaysia 380 Singapore 44.4
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
17,328 New passenger
and freighter deliveries over the 2004-2023
period
Passenger Fleet
Freighter Fleet
16,601 727
3,268 1,029
Recycled 3,520
Delivered
17,328
Converted 2,412
Retired 4,297
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
North America
2004-2013 2014-2023 % of world deliveries
3,048 2,596 28%
Europe
2004-2013 2014-2023 % of world deliveries
3,290 3,113 32%
Latin America
2004-2013 2014-2023 % of world deliveries
810 413 6% Africa
2004-2013 2014-2023 % of world deliveries
411 230 3%
Middle East
2004-2013 2014-2023 % of world deliveries
396 299 4%
Asia – Pacific
2004-2013 2014-2023 % of world deliveries
2,928 2,587 27%
World-wide demand will be more even between major regions
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
BOEING vs. AIRBUS
BOEING AIRBUS It will deliver about 285 jets this year It will deliver about 315 jets this year Boeing 787 carrying about 250 passengers A 380 potential seating of 555
Profit from standard models and develop military aircrafts & satellite program
Invest in development of new passenger aircraft
Airbus A380 floor area has 49% more floor space than Boeing 747-400 Airbus has 20% less of operational costs than Boeing
It has longer tradition until 1995 had the monopoly on aircraft market
Airbus holds now some 57% of the world market for passenger aircraft
Pilot of Boeing 737 needs 3-5 months of additional training in order to drive A380
Pilot of airbus needs 5 weeks of additional training in order to drive A380
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
FUTURE PRODUCT FOCUS
B787 DREAMLINER A380
MODEL 787-3 – 2 class configuration 787-8 – 3 class configuration 787-4 – 3 class configuration
A380-200 A380-100 A380-50R
TYPE Single-deck, long range Twin-deck, four-aisle, wide body, long range
RANGE 787-3 - 3500nm 787-4 - 8500nm 787-5 - 8300nm
A380-200 - 7650nm A380-100 - 8150nm
PASSENGER NUMBER 787-3 - 289 passengers 787-4 - 271 passengers 787-5 - 257 passengers
A380-200 - 656 passengers A380-100 - 555 passengers A380-50R - 480 passengers
ENGINES 2 engines – GE / Rolls Royce 4 engines – Pratt / GE, Rolls Royce MATERIAL Plastic composite and very little aluminum Mixture of aluminum and epoxy-fiberglass CARGO VOLUME 5 pallets or 5 LD3s 13 pallets or 38 LD3 containers FIRST FLIGHT FIRST DELIVERY
2007 2008
2005 2006
FUEL SAVINGS 20% more fuel efficient (than similar sized plane) 13% lower fuel burn than closest competitor
MAINTENANCE 30% maintenance benefit because of its plastic composite and only 2 engines 4 engines – higher maintenance
CREW TRAINING No need for additional crew training Minimal additional training AIRPORT CAPABILITY Similar in this aspect to its previous models Designed in collaboration with 60 major airports ETOPS Satisfy ETOPS standards Exceeding the standards for ETOPS
PASSENGER COMFORT
���� quieter, wider aisles ���� 30% larger windows(than comparable
model)
���� significant reduction of noise and emission levels
���� 49% more floor area PRICE $120 million (list price) $280 million (list price)
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
BOEING SWOT ANALYSIS
S T R E N G H T S
���� Experience ���� Only company in world with 4 front-
line fighters in current production ���� New plane (speed of sound) ���� Reduction of gasses and noise ���� Good education system and social
program ���� Taking care of environment and
society
? Big planes ? Canceling 747x and sonic cruiser
programs (bad picture of company) ? Not taking serious AIRBUS from the
beginning ? Increase in speed is not necessary
reduction in travel time
W E A K N E S S E S
O P P O R T U N I T I E S
���� Help from the USA government ���� Supplier diversity ���� New technological breakthroughs in
computers and electronics during this time frame
���� Growth in secondary routes
? A380 ? New entries (Japanese are working
for years on supersonic passenger plane)
? Substitutes such as teleconferencing and high speed trains
? Total passenger traffic will double – need for bigger planes
T H R E A T S
FUTURE RISKS!!! Big planes, new entries, new technologies, depreciation of Airbus, and their management who is not open for new revolutionary technologies
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic
AIRBUS SWOT ANALYSIS
S T R E N G H T S
���� A380 introduction ���� New technologies and materials ���� Growing sale ���� Cross Crew Qualification ���� Mixed Fleet Flying
? Relatively new company ? Smaller scope of activities than
Boeing ? They invest almost everything
in A 380
W E A K N E S S E S
O P P O R T U N I T I E S
���� Passenger traffic is doubling, there is a need for bigger planes
���� Expanding to Japan (new subsidiary)
���� Strong connection with EU aircraft industry
���� Supplier diversity
? Firm orders but not enough ? Pilots need additional training ? Airports need adjustments for
A380 ? New entries
T H R E A T S
FUTURE RISKS!!! Is there going to be enough orders to cover expenses?, Will airports adapt for A380?, What is Boeing new step?, Will there be new entries?, How people would react to new big airplane?
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