mHealth Israel_Ralf Jahns_Research2Guidance_The EU Countries’ mHealth App Market Ranking 2015
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2
R2G HAS A STRONG FOOTPRINT IN THE MHEALTH APP MARKET
mHEALTH APP MARKET EXPERT
Publisher of 20 mHealth App Market Reports
mHEALTH STRATEGY ADVISOR
mHealth strategy, app ideation andevaluation, competitor analysis, mHealth governance definition
mHEALTH RESEARCH PLATFORMS
Access to 30,000+ mHealth app publishers who have participated in ourresearch projects
mHEALTH MEDIA COVERAGECUSTOMERS USING OUR mHEALTH SERVICES
Get brand awareness and drive thought leadership to our 70,000+ app ecosystem database
mHEALTH MARKETING PLATFORMS
Sponsored reportsmHealth webinars
Interviews
3
OUR MHEALTH ECONOMICS PROJECT IS THE LARGEST RESEARCH
PROGRAM ABOUT MHEALTH APP PUBLISHING GLOBALLY
mHealth app economics research program
• Started in 2000• Conducted yearly• Based on our +30,000 mHealth app developer
database• This years study includes more than 5,000 study
program participants • Annual study result publications reach a global
audience of ten-thousands of mHealth publishers and decision makers
• Study program topics include: mHealth business models, app performance, mHealth sensors, chronic condition support, publisher profiling and more…
www.mHealthEconomics.com
IT 16% App development
16%
Medtech 13%
University 13%
Pharma 9%
Professional medical service
8%
Government/Regulation
3%
Insurance2%
Other 20%
COMPANY TYPE
Europe 41%
North America
36%
Asia/Pacific 17%
Middle/South America
4%
Africa 2%
REGION
5
AFTER 7 YEARS MHEALTH HAS STILL NOT PAID OF FOR MOST PLAYERS
MHEALTH APPPUBLISHERS
> 45,000
MHEALTH APPS
> 150,000 58%
PUBLISHERS NOT ACHIEVEDTHEIR GOALS YET
Copyright research2guidance 2015
Source: research2guidance - mHealth App Developer Economics study 2015
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AFTER 7 YEARS MHEALTH HAS STILL NOT PAID OF FOR MOST PLAYERS
SHARE OF PUBLISHERS WITH
LESS THAN 5,000 DOWNLOADS
(2014)
62%
SHARE OF PUBLISHERS THAT
MADE LESS THAN 10,000 USD REVENUE
(2014)
Copyright research2guidance 2015
Source: research2guidance - mHealth App Developer Economics study 2015
67%
$
7
THE TOP 5 REASONS FOR MHEALTH COMPANIES TO FAIL IN A CERTAIN
COUNTRY
Copyright research2guidance 2015
Source: research2guidance - mHealth App Developer Economics study 2015
24%
26%
27%
27%
28%Prohibitive laws
Low acceptance of patients to pay for healthcare
Lack of knowledge about the market
Low level of digitalization in hospitals
Resistance from doctors
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TWO EXAMPLES FROM GERMANY
Copyright research2guidance 2015
Resistance fromcardiologists
Prohibitive laws
Clinical grade mobile ECG for smartphones
Remote consultation forskin problems
Change from B2B to B2C Change primary market toUSA
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THE EU MHEALTH APP ACCELERATOR IS BASED ON THE RESULTS OF TWO
RESEARCH PROGRAMS
MHEALTH APP PUBLISHERS MARKET ASSESSMENT
Country rating of +5,000 mHealth apppublishers
EU MHEALTH APP MARKET READINESS ASSESSMENT
eHealth adoption
Level of digitization
Market potential
Ease of starting business
Regulations
…
26 mHealth app market readinesscriteria
1 2
22%
APAC
# 1,508
44%
Europe
# 1,429
1%
Africa
# 36
3%
South America
# 210
31%
North America
# 2,706
Source: research2guidance - EU countries’ mHealth app market ranking 2015
Copyright research2guidance 2015
Share of survey respondents , # number of published mHealth apps
> 5,000
11
Austria
Belgium
Croatia
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
HungaryIreland
Italy
Latvia
Lithuania
Netherlands
Poland
Portugal
Romania
Spain
Sweden
UK
5 COUNTRIES OFFER THE BEST MARKET CONDITIONS FOR STARTING
AN MHEALTH BUSINESS IN EUComparison of country’s rank in market readiness score and developer index
Mar
ket
read
ine
ss r
ank
Low
ran
k
Developers’ rank
High rankLow rank Medium rank
Hig
h r
ank
Med
ium
ran
k First choice
Developers rank – country rank by developers and decision makers,Market readiness rank – rank of country based on eHealth adoption, level of digitalization among population, market potential, ease of starting business, mHealth regulations
Selective
Observe
Postpone
Source: research2guidance - EU countries’ mHealth app market ranking 2015, n = 4,471
Copyright research2guidance 2015
12
NL 6%
LV 37%
EE 4
19%
37
Source: research2guidance - EU countries’ mHealth app market ranking 2015, WHO, World Bank,OECD (2012-2014)
Copyright research2guidance 2015
COUNTRIES MARKET READINESS DIFFER SIGNIFICANTLY BY CRITERIA AND…
Market Potential
Number of doctors(total, 1,000’)
2
eHealthadoption
Health expenditure out of pocket
(% of total)
6
Patients making appointment via website
(% of internet users)
8
GPs using ePrescription(% of GPs)
11LT 1%
DK 100%
10%
GRE 3%
LV 36%
10%
GER 297
x67
x6
x12
x100
13
Source: research2guidance - EU countries’ mHealth app market ranking 2015, WHO, World Bank,OECD (2012-2014)
Copyright research2guidance 2015
… UNDERSTANDING THE DIFFERENCES IS KEY FOR ANY MHEALTH APP THAT
INTEGRATES INTO THE HEALTHCARE MARKET
Level ofdigitali-zation
Tablet penetration(% of population)
14
Ease of doing
business
Regular internet users(% of population
16
Time needed to open business
(average, days)
18
Taxes(% of commercial profits)
19
RO 48%
DK 92%
HUN 10%
75%
21%
CR 19%
FRA 66%
43%
GRE 2,5
PL 30
8
NL 51%
x5
x1.9
x12
x3,5
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THERE IS A DETAILED PROFILE FOR EACH EU COUNTRY
Country position
Germany
High rankLow rank Medium rank
Mar
ket
read
ine
ss r
ank
Low
ran
kH
igh
ran
kM
ediu
m r
ank
Developers' rank
Negative viewPositive view
41% 19%
36%
43%
48%
Europe
North America
Other
24%
15%
12%
Europe
North America
Other
Share of participants stating country offers good conditions
Breakdown by region Breakdown by region
Share of participants stating country offers poor conditions
36% 38%Local companies with positive view
Local companies with negative view
Main reason Main reason
Attractive market size Prohibitive laws, resistance from trad. Healthcare players
COUNTRY SUMMARY PRACTITIONERS‘ VIEW
Copyright research2guidance 2015
Source: research2guidance - EU countries’ mHealth app market ranking 2015, n = 4,471
+ -
Illustrative
15
0,36
0,48
0,31
0,15
0,87
0,9
0,33
0,86
0,8
eHealth adoption
Level ofdigitalization
Market potentialEase of starting
business
mHealth regulations
COMPARISON OF MARKET READINESS DIMENSIONS
Copyright research2guidance 2015
EACH COUNTRY IS BENCHMARKED AGAINST EACH OTHER
Source: research2guidance - EU countries’ mHealth app market ranking 2015, n = 4,471
EXAMPLE
Illustrative
16
THE ACCELERATOR PROGRAM AIMS AR VCS AND MHEALTH START-UPS
THAT WANT TO COME TO EUROPE
Country profilingEU mHealth
country rollout & marketing push
EU mHealthmatch making
Source: research2guidance - EU countries’ mHealth app market ranking 2015
Copyright research2guidance 2015
Understand themarket conditionsfor mHealth in a specific country
Develop your go-to-market plan forEurope
Find partners/customersfor your mHealthservice
Off the shelf data
Full data reporton mHealthmarket readinessin the EU
Get in contact to find out how the EU mHealth acceleratorprogram can support your mHealth business
THE EU MHEALTH ACCELERATOR PROGRAM
17
THANK YOU
Ralf-Gordon Jahns
Contact:
ralf.jahns@research2guidance.com
Phone: +49 (0)30 609 89 3360
www.mHealthEconomics.com
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