Meru

MERU CAB SERVICES

Presented By : Hima Nair 26

Uthara Nair 27

Parvati Radhakrishnan 28

Abhinav Unnithan 47

Vishnu Ramanathan 49

Jyoti Waidande 50

INTRODUCTION TO CABS SERVICES

Meaning

Benefits of Cab Service– Better than Local Transport– Safe and Convenient Travelling– Easy and Attractive

MERU CABS SERVICES

Introduction

Growth

Benefits to society

MERU TRAINING ACADEMY

MERU MODEL

Contract

Fuel cost and maintenance

Booking through call centers

Earnings

Opportunity for self-business

Contd….

Successful role of technology

Services like communication system, emergency security service, ’lost and found’ tracking system etc…

FEATURES OF MERU CABS

Modern, brand-new, air-conditioned comfortable cabs

Usage of clean green fuel - resulting in a cleaner environment and reduced pollution

GPS technology and 24*7 customer service center

Printed fare receipt and well trained chauffeurs

Most preferred airport taxi service in Mumbai, Delhi, Hyderabad and Bangalore

7 P’s OF SERVICE MARKETING MIX

ProductPricePlacePromotionPeopleProcessPhysical Evidence

PRODUCT Computerized communication& dispatch systems with

GPS (Global Positioning System)

Modern, brand-new, air- conditioned comfortable cabs. Mostly cabs are Sedan cars like Indigo, Ikon etc.

Usage of clean green fuel resulting in a cleaner environment and reduced pollution

Emergency security features such as a panic button, first aid kits, ‘Lost and found’ tracking system

PRICE Radio taxis fare according to government has been fixed

to Rs 15 to Rs 20

No hidden costs or overcharging.

Charged only from your pick up point to your drop point

A Night Surcharge of 25% is levied between 2300 hrs to 0500 hrs.

PEOPLE

Experienced driver and well trained and skilled

chauffeurs

Recruiting the right staff and training them appropriately

Consumer’s perception based on employees they

interact with.

PLACE Headquartered in Mumbai, Meru Cab Company provides

a radio taxi service in the four key metros of India - Mumbai, Delhi, Hyderabad and Bangalore.

PROMOTIONTag-Line: “RELY ON US.”

Promotional strategies for brand building

like radio ad campaign, tent cards etc…

PROCESSThe systems used to assist the

organization in delivering the service:

Customer calling at care number and cab reaching in time at desired customer’s place.

Reaching at customer’s destination point in respect to customer’s desired time safely.

PHYSICAL EVIDENCE

Where is the service being delivered?

Consumers will make perceptions based on theirsight of the service

Condition of the Taxi :- Modern, brand-new, air-conditioned comfortable cabs. Mostly cabs are Sedan cars like Indigo, Ikon etc…

CONCLUSION