Menu Labeling Katie Bengston MS, RD, LD Nutrition Manager Panera Bread April 11, 2013 Weight of the State.

Menu Labeling

Katie Bengston MS, RD, LDNutrition Manager

Panera BreadApril 11, 2013

Weight of the State

Overview

• Introduction to Panera• Panera’s commitment to nutrition• Panera’s choice to post calories• Customer feedback to posting calories• Results after posting calories• Basic process for collecting & publishing nutrition• Individuals who benefit from posting nutrition• Future projects

Introduction

• Over 1600 bakery-cafes in the US and Canada

• High quality food in comfortable environment

• Identity rooted in fresh-baked, artisan bread

• Menu highlighted by select ingredients

• Donate breads/baked goods to community

Panera’s Dedication to Nutrition

• Nutrition information in each cafe for over a decade

• Nutrition Calculator online since 2009

• Calories posted on menu panels in 2010

• Future plans to improve nutrition reporting

Posting Calorieson Menu

• Panera was first concept to post calories on menu

• # 1 reason was to continue to develop our relationship and transparency with customers

• Give customers the tools needed to make dietary decisions

• Trend was going in this direction and wanted to be proactive

Customer Feedback

• Net positive for both customers and Panera

• Interested customers were thankful

• Enjoyed the honesty and transparency

• Some customers wanted more than calories posted

Panera Menu Program: CaloriesBefore After

Results After Posting Calories

• Sales were not negatively impacted after posting calories

• Marginal shifting in customer orders • Sales were not negatively impacted due to

posting calories

Basic Process for Creating Nutritionals

• Dedicated to accuracy• Accurate recipes• Accurate portioning tools• Work closely with vendors to ensure accurate

nutrition lab analysis• Accurate nutrition software• Verification – checks and balances

Who Benefits fromPublished Nutrition?

• The public – our customers• Educators• Healthcare providers• State and local leaders• Employers• Community-based organizations

Looking to the Future

• Nutrition Initiatives

Panera hopes it is providing an environment that

positively impacts health by supplying this information to

the public