Meeting at the Intersection of UX Design and Content Strategy

Content Strategy

March 10, 2015

Marli Mesibov

@marsinthestars#BostonChi

UX

Desig

n

Meeting at the intersection of

Marli Mesibov

@marsinthestars

Content strategist

How does that fit

into UX design?

Boston-based

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UX and

content strategy

go together like

puppies and kids.

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But puppies aren’t kids.

And UX isn’t

content strategy.

Or UI design.

Or content management.

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Where’s the intersection?

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1. Branding

Source: Fierce Web Design

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2. User Journeys

3. Site Maps

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4. Wireframes

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5. Content Templates

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6. Microinteractions

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Do we have to talk?

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Swap “skillsets”

and tools.

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Play Pictionary!

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Dictate sketches

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Group

“Game”storms

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Compromise

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Content strategy

and UX

collaboration is

mutually beneficial.

Thank you!

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