Meet the Awards Winners: Responsible Business Awards Workshop Presentation

Meet the Awards Winners

Responsible Business Awards

North West

Supported by

David HoughtonSenior Corporate Advisor, Business in the Community

Welcome

@BITCNorthWest @BITC1#BITCAwards

Introductions

@BITCNorthWest @BITC1#BITCAwards

Alison MaxamHead of Events & Marketing, England West, Business in the Community

www.bitc.org.uk 6

Responsible Business Awards 2014

9 December 2013

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Business in the Community

• We believe that responsible leadership is the ability to balance doing both.

• We are the largest business-led charity committed to building resilient communities, diverse workplaces and a more sustainable future.

• Working with our 800 plus members, we work locally, nationally and internationally to transform businesses and transform communities.

www.bitc.org.uk

Practical support to help them to integrate responsible business practices:

•Training and advisory services

• Benchmarking and management tools

• Practical Information and Research

• Brokerage services to reach their local community

• Networking and events

To work together to tackle key social and environmental issues in five campaigning areas:

•Education & Young People

•Employment

•Enterprise & Culture

•Marketplace Sustainability

•Workplace & Employees

We offer our members We ask our members

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The Responsible Business Awards

• Showcase the best of responsible business in action.

• UK’s longest-running (now in 17th year).

• Most respected corporate responsibility awards (robust and assured by AD Little).

• Designed for business by business.

• Rigorously assessed by peers.

• Shine a spotlight on businesses that are positively addressing issues to build resilient communities, diverse, skilled and healthy workforces, and a sustainable future.

www.bitc.org.uk

The Awards are open to…

Large, medium and small businesses.

All BITC members.

Any non-member private sector business.

x voluntary or public sector organisations that are not BITC members.

xSocial enterprises except for Santander Responsible Small Business of the Year and some of the Local Impact categories.

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Why enter

1. Publically validate your achievements:

• National, Regional and Trade press (including a dedicated supplement in the FT).

• Stage presence at BITC’s Award Gala Dinner series across UK in June, culminating in the “Oscars of Responsible Business” in July.

• Showcasing to our 800 plus member companies throughout the year.

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2. Enhance ability to measure and demonstrate the impact of your responsible business activities:

• The process encourages an internal evaluation of the impact of your activities.

• Expert advice from BITC on effectively measuring and demonstrating impact.

• Free, tailored, expert feedback given to every eligible award entrant.

3. Compare your responsible business success across all sectors.

4. They are free to enter (except for The Responsible Business category).

Why enter

www.bitc.org.uk

Shout out about your Big Tick or Win!

On your products and

services

Via media

On your websiteAt events

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• Open to all businesses based in the UK.

• Recognising businesses that can demonstrate positive business and societal/environmental impact in one or more of the campaigning areas.

• Programmes can be national or area specific.

• A two-stage peer assessed process to identify a:

• long list (known as a Big Tick).

• Award Short list and ultimately.

• Award Winner.

• Celebrated at the Regional Gala Dinners across UK (Big Ticks) & the National Responsible Business Gala (Category winners).

See handout for full category list

The National Categories

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• Tackling a range of issues not covered by our National categories.

• Run in one or several regions depending on a particular regional focus.

• Open to all businesses operating in relevant area.

• A one-stage peer assessed process to identify a Local Impact Winner per category.

• Celebrated at the Regional Award Gala Dinner.

Local Impact Categories

See handout for full category list

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• Received a Big Tick in 2013? You can retain this accolade for another year by:

• Completing short application form.

• Demonstrate continued impact.

• N.B. some categories from 2013 are not running this year. However, any companies that were awarded a Big Tick in those categories in 2012/2013 are still eligible to re-accredit that Big Tick in 2014.

Re-accrediting

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What makes a good award entry

• Ability to demonstrate positive impact using qualitative and quantitative evidence.

• Impact on both society/environment and business.

• Measurable KPIs, identified target groups.

• Engagement with a variety of stakeholder, senior advocates.

• Emphasis will be put on evidence of longer-term impacts (at least over one year). Programmes under a year old may still apply, but it might make them less competitive against other entries.

• Please look at each category’s guideline doc for specific criteria.

Thank You

@BITCNorthWest @BITC1#BITCAwards

Shelley KempHead of One Plan, Speedy Services

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Shelley Kemp – Head of Corporate Responsibility (One Plan)

A journey to success

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One Plan – our objectives

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One Plan – an holistic programme

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Brief history

• 2006 launched first socially responsible marketing campaign ‘Safety from the Ground Up’

• 2007 Won a National Big Tick award in the ‘Responsible Marketing’ category

• 2009 launched ‘Greener from the Ground Up’ and ‘GO product range’

• 2011 Won a Regional Big Tick award in the ‘Responsible Supply Chain’ category

• 2011 Launched One Plan• 2013 Won a Regional Big Tick award in the ‘Marketplace Sustainability Leadership’ category

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Challenges

• Internal buy in initially (and even now)• Understanding the commercial benefits and proving them• Setting measurable targets, being SMART• Measuring the overall impact – still a challenge

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Internal stakeholders – the team involved

• Established 2009• One Plan Working Group & Steering Group

• Roadmap of measurable KPI’s and targets already in place

• Board level sponsor

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The awards application process

• Month long process• Planning and structuring• Team effort

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Challenges

Shortlisted for National Award

• Presentation to judging panel in London• Senior Director to be involved• Coordinating the presentation • Rehearsing

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Why?

• We enter the awards because it gives us external validation.

• It shows that we are actually doing what we say we are doing as the awards process, combined with the CR Index submission is quite intense and thorough.

• A lot of our larger customers are involved with BITC themselves and so recognise the effort to win an award and that we are heavily scrutinised.

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1. Put yourself in the judges shoes. Sometimes you might be so familiar with what you are doing that you assume other people know what you mean. Get someone in the business that is not familiar to review the entry. 

2. BITC always tell you what they are looking for, so it makes sense to listen and structure your submission and / or presentation around that. Allow time to read what they are looking for and think about how to structure the submission to make it easy for them to see immediately.

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We don’t just do it to win awards……and that’s

probably why we won!”

Janet AmblerSkills Development Partner, Aircelle 

Business in the Community 2013 North West Work Inspiration Local Impact award

Julian Jordan – Director of Brandspankin’ Ltd

Aircelle’s external communications agency

Business in the Community 2013 Background

The Work Inspiration Event

• 5 Burnley secondary schools, 1,000 school students• 30+ local businesses• 80 Aircelle staff• “Advanced Manufacturing & Engineering”, “Construction &

Sustainability”, “Creative & Digital”, Retail & Leisure”, “Business & Professional Services” and “Public Sector”

• Local and regional media

Aircelle’s Award Submission

• How we went about it• Some words of advice and a few tips

Outcomes from Work Inspiration

Surveyed effectiveness – did we change school students perceptions?

Teacher’s responses

• “We need events like Work Inspiration.” • “Students benefit from practically engaging with industry in this format.” • “Students were interested because they were talking to real workers.” • “We need more opportunities like this as students who are not engaged

in class are really listening and getting involved.” • “At our Career Options Evening the week after the Work Inspiration

event, a number of students had changed their minds in respect of their future and the subjects they were now going to study – excellent result!”

Sustainability

Media Coverage – social capital

Questions?

Jane BlackburnDirector of Organisational Transformation, New Charter Housing Trust Group

Meet the Awards Winners

What is “Best Companies”

• A methodology to identify and measure workplace engagement and best practice

• Defined by employees themselves through survey results

• The Sunday Times Top 100 companies are the best 100 of entries.

What is “Best Companies”

• “Michelin star” style accreditation • Aim is to achieve

1 First class

2 Outstanding

3 Extraordinary

LeadershipMy

ManagerMy

CompanyMy Team

Personal Growth

WellbeingFair DealGiving

Something Back

2008 – 0 stars and number 1642009 – 2 stars and number 52

+ ‘Best Improved’2010 – 3 stars and number 6

+ ‘Best Training & Development’2011 – 3 stars and number 162012 – 3 stars and number 72013 – 3 stars and number 10

The process

• Exploratory at first• Registration ~ and you’re in it!• Organisational survey (four parts)• Employee surveys (full or random).

Submission

• Project manager• Alternative project manager • CEO lead• Learning from experience • Communications team.

Stakeholder engagement

• Team members, managers, senior managers

• Sharing previous results• Acting on previous results• Preparation for the survey • Reminders about benefits.

But mainly by…

Being what we say we are….

…A GREAT employer

…and demonstrating our values day to day.

Why bother?

• One of the priorities within our corporate plan

• Helps to win external work• Is desirable to prospective partners• Rewarding colleagues• Happy employees = happy

customers

• Annual piece of work• Remembering the good stuff• Identifying what makes us

stand out from the crowd• Time! Fairly detailed

information required• People meeting your

deadlines.

• Keep a record of what you’ve done throughout the year

• Photographic evidence• Have an eye on award submission date

and work towards it• Plan events that can be included.

1. Build in planning time2. Develop a project team who can

all contribute3. Do it for real.

Events and more…

From team news and events…

…to the Chief Exec in a onesie!

Team Brief

We produce a weekly newsletter for our staff with key stories about

what has been going on across the Group.

Includes upcoming events, success stories, news and much more.

GREAT place to communicate our key

messages.

Thank You

Any questions?

Alison MaxamHead of Events & Marketing, England West, Business in the Community

www.bitc.org.uk

The Awards Process

Shortlisted entrants asked to present in London

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Submitting your entry

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• Media announcement of the 2014 Big Ticks.

• Communication pack with Big Tick e-Planter.

• Award case study stories profiled on BITC website.

• Celebration at our Regional Gala dinners in June.

• High profile announcement of the overall national category winners at our National Gala Dinner in July attended by over 1,000 senior business leaders, VIPs and media.

• Opportunities throughout the year to profile your great story at BITC events.

Celebrating your results

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We are here to help

• Go to www.bitc.org.uk/awards for details on categories, how to enter, re-accreditation, and the Gala Dinners.

• Discuss the category options with your Corporate Adviser.

• Call our category experts (details on website) for some 121 time.

• Join a category specific webinar in Dec/Jan (details on website).

• Email/call our central awards team for any queries.

awards@bitc.org.ukTel: 0207 566 8668

www.bitc.org.uk

We are here to help

• Go to www.bitc.org.uk/awards for details on categories, how to enter, re-accreditation, and the Gala Dinners.

• Discuss the category options with your Corporate Adviser.

• Call our category experts (details on website) for some 121 time.

• Join a category specific webinar in Dec/Jan (details on website).

• Email/call our central awards team for any queries.

awards@bitc.org.ukTel: 0207 566 8668

www.bitc.org.uk

NM Awards Gala Dinner - 19 June 2014

www.bitc.org.uk

To help us ensure future Award Workshops meet participants’ needs, please take a couple of minutes to complete a very quick feedback form.

How was it for you…

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Good luck with your award entry(ies)!

Our Next Member’s Event!

Member Network Workshop: CR Measurement, Reporting and Communications

Date: 11th February

Time: 09.30 –12.30 (followed by networking lunch)

Where: Kindly hosted by University of Manchester

Thank You

@BITCNorthWest @BITC1#BITCAwards