MediaScope - Guide to Digital Ad Sales Agencies, Networks, Exchanges & Ad Trading Platforms - March 2012
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Guide to Digital Sales Agencies & Networks – Australian Market – April 2012
Digital Sales Representation Agencies & Networks
Performance/Lead Gen Networks
Search
Vertical Networks
Mobile Networks
Engagement Network
Video Networks
Affiliate
Guide to Automated Media Trading Platforms - Australian Market – April 2012
Digital Trading Platforms – Exchanges: DSP’s, SSP’s, RTB’s, DMP’s, Private Exchanges & Agency Trading Desks
Advertising Bartering Services
We partly rely on industry feedback to keep this guide up to date. If you have any comments please get in touch –
denise@mediascope.com.au
MediaScope offers a growing range of directory & tailored servicesfor advertising buyers & sellers....
Revenue & Advertising Sales Consulting –
tailored strategies & tactics to maximise your advertising
revenue
Ad Buying & Selling Templates –
streamline your media briefing, ad sales processes,
user surveys & more
Media Planning/Buying – identify & qualify advertising channels reaching deep niche
audiences tailored to your specific brief and objectives
Media Kit Check-Up – are you communicating your
advertising sales proposition to ad buyers with confidence?
Media Market Overviews – stay up to date with our fast changing media landscape
through un-biased media market presentation for you, your team
and your clients
Business Profiles - promote your business in Q&A
format within mUmbrella, B&T, Digital Ministry, Marketing
Magazine, Anthill & MediaScope
MediaScope Advertising Directory –
Reach beyond mainstream through Australia’s most comprehensive
resource of niche, alternative and emerging advertising options – over
3,000 directory listings within multiple media channels, audience genres,
venues & geo-locations
See MediaScope – www.mediascope.com.au - for further details
Competitive AnalysisDo you have a clear understanding of
your competitive market? Your advertisers will
Advertising Centre – for buyers & sellers: -
resources, guides, profiles, practical tips, news & views.
Regular newsletter
Undercover Advertiser – do you really know how your ad sales team or sales agency deals with your
advertisers? Let us find out
Advertisers Newsletter – develop a communications plan with your current & potential advertisers
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