Media Sandbox Case study 050308
Post on 11-May-2015
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Social model: things you can doHello
Facilitating Open Innovation in a Distributed Community Using Free Social Software Tools: The Media Sandbox experience.Clare Reddington, iShedEd Mitchell, consultant
• Community modelling for sustainable group knowledge transformation in R&D
• Blended facilitation: inclusive community development using both physical and virtual techniques
• Harnessing free social software to share innovation experiences with a wider audience
• Evaluating the reach, range and quality of knowledge uncovered during the process
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Social model: things you can doMedia Sandbox
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Organisations and ideas: couple of quotes
“…To be organised we no longer always need an organisation, certainly not one with a formal hierarchy...”
“…Markets trade products;
Ideas do not live in the minds of individuals but through a constant circulation as gifts. In the century to come well being will come to depend less on what we own and consume and more on what we can share with others and create together, especially as consumption becomes increasingly constrained by environmental concerns that mean we have to live more within collectively binding limits…”http://www.charlesleadbeater.net/cms/xstandard/ChapterOne.pdf
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Building communities
iShed
Community of Practice
Community of Interest
Project team
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Social model: things you can doLong term: Media Sandbox in iShed
Sandbox as: Community of Practice
Yearly innovoation focusKnowledge activism
iShed Year 1 2 3
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Our ambition: to attract innovation
Ideas and talent funnel: promoting the region nationally and internationally
Anyone
Regional interested person(Plymouth person)
Engaged participant
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Blogs as inclusive research journals:Projects writing and learningReaders learning and comments
Mailing lists for sharing/networking: Research sharingMembers meeting
Third party applications: Flickr, delicious, Youtube, Google
Physical gatherings: Events all throughOffice space sharedFormal/informal: pub
Facilitation techniques: Light touch, distributedNo rules
Assessment: Qualitative, Quantitative
Other knowledge generated:Case studies: projectsCase studies: model
Things we are doing
Photo: copyright: Greenwise:http://www.flickr.com/photos/greenwise/2084185882
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Social model: things you can doThe way we’re doing them: Blended
Launch event•Community building•Knowledge networking•Assets:
•Success criteria•Domain mindmap•Photos•Videos
Progress and final events•Workshops in progress•Projects showcase•Open discussion•Salon dinners
Open innovation•Collaboration•Journal writing•Mailing list•Asset improvement•PR
Preparation•Commission structure•Partnerships•Social model
Results•Projects online•Case studies•Reviews•Knowledge re-use
Sandbox Month 0 1-3 5
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Social model: things you can doMedia Sandbox launch event
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Social model: things you can doBy the community for community
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Online engagement activities
Website:Scheme overview
EventsProject outlinesProject journals
LinksContact
iShediShed
Working on pilotPublishing reports on pilotDiscussing with comments
Facilitating: InterviewsIssue resolutionEncouraging
ReportingSummarisingRe-purposingFacilitating
Projects
CoI members
Re-tellingstories
Anyone online: Can join CoI listCan read and comment on articlesShare bookmarks/videos/pictures
CommentingSharing via distributed identifiers: tags/groups/channelsDiscussing on list
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Understand posts and
interactions, d
igest, re-purp
ose
Physical event
Newsletter
Blog posts
Other ongoing facilitation actions: Face to face and virtual: blended
• General knowledge sharing and announcements: open mailing list • Projects’ P2P knowledge sharing: closed mailing list, dinners, working in the studio• Informal private facilitation: phone, email, IM, f2f• Informal P2P knowledge sharing: phone, email, IM, f2f
Upload event asse
ts
Understand posts and
interactions, d
igest, re-purp
ose
Physical event
Upload event asse
ts
NewsletterNewsletter Newsletter
Blog posts Blog posts
Stitching it together; the frameworkSandbox Month 1 2
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Social model: things you can doOne of the key enablers: Oliver in ICT
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www: journals and formal engagement
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www: journals and p2p sharing
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www: backend admin
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Mailing list: wider engagement
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Newsletter: progress reports
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Google analytics: metrics capture
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Google docs: core team collaboration
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delicious: distributed knowledge share
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Flickr: distributed photo-sharing
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Technorati: distributed referencing
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The funnel: once more with feeling
Ideas and talent funnel: promoting the region nationally and internationally
Anyone
Regional interested person(Plymouth person)
Engaged participant
Evaluating the reach, range and quality of knowledge uncovered during the process…
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The big question:
How can this online stuff help us measure:
• Have we raised Bristol's profile as an innovative place?
• Have created an ongoing community of interest?
• What is the added value of running a commissioning scheme in a community model and how can we assess that?
• How can we assess the quality of the knowledge uncovered?
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