Transcript
Media Kit 2014���
���OBSERVATION���
Today, we live in a constant connected world where people are influenced by a new generation of medias.������New influencers became a major information source.������50% of internet users have consulted a blog before buying online and 31% are influenced by blogs.���
���CONCEPT���
BloggerNet is a network of influencers in the fashion, beauty and lifestyle industry. ������We connect your brand with a highly qualified network of influencers.������1. Reach top worldwide influencers���2. Collaborate and become a social leader���3. Use word-to-mouth marketing to expand your brand
awareness to your final customers���������
300���INFLUENCERS���
REGIONS������EUROPE, CHINA���AND RUSSIA���
7.8 M���GLOBAL REACH���
Reach influencers (in green) and increase your brand awareness from the top-level to the mass market.���
���OUR NETWORK���
Composition������ ��������������������� "
Ø Blog- and social media statistics of 300 influencers���
Ø Countries: Sweden, Denmark, Finland, The Netherlands, Belgium, Germany, UK, France, Spain, Portugal, Italy, China, East European countries and Russia, Brazil, Canada���
Ø Between 18-40 years old���Ø Highly added value on
Instagram, Facebook, Twitter, and their blogs���
Ø Reach: 7.8M people���Ø Each influencer has an average
of 30.000 till 160.000 readers���
���OUR NETWORK���
Get your brand connected with your consumers by collaborating with the right influencers and realizing different types of projects such as:������Ø Advertorial���Ø Product placement���Ø Promotion through the social
media channels of the blogger ���Ø Category sponsorship ���Ø Presence event ���Ø Online bannering ���Ø Video shoot���Ø Review���Ø Creative concepts���
Women who want to know everything about their favorite influencers.���These social influencers blog about fashion, beauty, lifestyle, travel and trends.������Target Audience���Women, 18-40, average/high educated, ���high interest in:���• Fashion���• Beauty���• Lifestyle���• Traveling���• Quality & Luxury���• Mix & Match���������
BloggerNet’s market segment������ ������������������ "
PHILIPS CITY SCAPE������A group of international bloggers found fashion inspiration in music and mixed their Philips Citiscape headphones with their outfit looks. Their audience were able to interact with the looks. They could win a pair of headphones to take the challenge themselves.������INFLUENCERS IN OUR NETWORK WHO WORKED ON THIS������Lovely By Lucy and Just Like Sushi���
PRODUCT PLACEMENTS���Creating brand awareness by outfit posts or ���getting featured on online platforms.������EXAMPLES OF OUR INFLUENCERS ������The Golden Diamonds, Cats & Dogs, IM NEXT, ���Frichic, Cindiddy, Looklab���
DKNY LOOKS���Let three bloggers style the DKNY new collection pieces in the Amsterdam city environment. A Style Off decided who was going to be the official DKNY Resort ambassador in de Bijenkorf warehouse. ������INFLUENCERS IN OUR NETWORK WHO WORKED ON THIS������Lovely by Lucy������������
DIESEL DENIM SPECIAL���A pair of Diesel Skinzee, twenty bloggers, 5 countries, one result; always the perfect fit. Resulting in an interactive page showcasing video's, looks and events.������INFLUENCERS IN OUR NETWORK WHO WORKED ON THIS������Linda Tol and Lovely by Lucy���
Rates������ ��������������������� "
Rates depend on blog- and social media statistics per influencer. ������Please enquire about our rates for:���Ø Advertorial���Ø Product placement���Ø Promotion through the social media
channels of the blogger ���Ø Category sponsorship ���Ø Presence event ���Ø Online bannering ���Ø Video shoot���Ø Review���Ø Creative concepts���
GET ENGAGED WITH ��� YOUR TARGET AUDIENCE NOW!���
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Don’t hesitate to contact us at info@bloggernet.eu ���or join us www.bloggernet.eu ������ ���
T: +31 6 37 424 040 E: info@bloggernet.eu W: www.bloggernet.eu���
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