MEDIA KIT 2020 - Condé Nast México y Latinoamérica · • Customer experiences A world of possibilities Audience 2020 COMMUNICATION • Photography • Communities DIGITAL •

GLAMOUR TV

MEDIA KIT 2020 Photo: Rachell Smith.

Condé Nast is the most important publishing group in the world. Its portfolio of brands in Mexico and Latin America include: Architectural Digest, Glamour, GQ and Vogue.

With a high standard of quality, Condé Nast has become an opinion leader to its audience, reaching more than 270 million consumers, and having 26% more influential power than Google and Facebook in the purchase intention.

Our goal is to connect readers looking for inspiration with products and brand experiences via high level authentic and influential content. Excellence, innovation, exclusivity and passion mark our values.

Source: Media Post, 2018. Think with Google, 2018. Condé Nast, 2018.

More than 100 years of history and presence in 28 markets

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HOME CELEBRITIES BELLEZA MODA TU VIDA

EXPERIENCES• Events• White label• Branded content• Customer experiences

A world of possibilities

Audience 2020

COMMUNICATION• Photography• Communities

DIGITAL• Social Media• Video• Websites• Data

UNIQUE USERS3,180,375

SESSIONS4,557,981

PAGE VIEWS13,060,129

FOLLOWERS3,295,158

Source: Google Analytics Premium 2018 / 2019.+ Glamour social media.

+Audience profile

TOTAL AUDIENCE6,475,533

Source: Google Analytics Premium 2019.

Editorial calendar 2020

JANUARYHello, 2020!

FEBRUARY Love is in the air

MARCHSpring alert

APRILKiss, kiss

MAYBee-careful

JUNESummer break

JULYSex it up

AUGUST Prepare 4 the future

SEPTEMBERMexican power

OCTOBERCheers

NOVEMBERMusic time

DECEMBERHoliday special

• 65% consult before buying items.

• 68% prefer experience to material things.

• 9 out of 10 Glamour women have purchased luxury items, divided into: 49% accessories, 76% perfumes and 81% shoes.

• 77% of our viewers consider financial planning as vital.

• 91% of Glamour women have financial services and use a credit card.

PREPARE 4 THE FUTURE

An event that aims to provide students with that will help them fulfill their dreams and achieve profesional success.Photos: Vicky Reyes.

VIVE CON GLAMOUR

Is a campaign that encourages conversation about breast cancer, its treatments and letting women know that they are not alone. We approach various experts brands and embassadors to strengthen the message.Photos: Eduardo Aragón.

Events Glamour

• Glamour women like shopping.

• The lifestyle of the Glamour woman includes: Eating in restaurants: 52%Going to the beauty salon: 21%Exercise: 33%

• 32% of our audience travel for pleasure and/or business.

• 34% consider themselves music lovers.

• 80% of our users consider themselves as having their own personal style.

• Always fit: 34% of the audience who visits us enjoy staying active.

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43%23%12%8%

• THE HOTTEST: Art, 61% are movie fans and 34% are music lovers.

• GEEK TIME: 41% like technology.

• FOOD LOVERS: 52% are cooking enthusiasts.

• ADVENTURERS: 32% enjoy traveling and 22% prioritizing their spending on trips.

• BEAUTY JUNKIES: 21% are interested in beauty and wellness and 9% are interested in beauty products and services.

• EXPENSES: 21% spend in cars and 19% in home and garden.

• FASHION LOVERS: 15% are interested in acquiring clothing and accessories, 14% consider themselves a fashionistas.

• 13% are interested in real state, 12% in financial services and 14% in education.

• ALWAYS INFORMED: 66% are avid news readers.

SESSIONS AGE

Audience profile

1,238,615Twitter

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GLAMOUR is...the voice of a generation of female leaders and change makers that want to be authentic in every aspect of their life. Aimed for an intelligent woman that is at the forefront and has full control of her life, Glamour offers a relevant perspective that reflects her power and potential in the contemporary world.

Source: Google Analytics Premium 2019.

416,172Instagram

1,640,371Facebook

MARIE CLAIRE 989,989 81,120 18,894 INSTYLE 347,890 168,134 485,138

COMPETITION

Social mediaDigital Audience

Source: Social media and Comscore 2019.

Source: Condé Nast in Spanish Comscore 2019.

The 1st publisher of lifestyle by Comscore with 3,827,000 audience

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Let the brightness accompany you in every moment of your life.

www.glamour.com

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