Media and the general public (ESPM 3241 / 5241)
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Media and influence on the public
ESPM 3241/5241
Eli Sagor, esagor@umn.edu
Question (Write down or remember your answer):
What percent of the US population over age 25 has a bachelor’s degree? (2000 census)
Quote source: http://bit.ly/gbd3ZHClimategate on Factcheck.org: http://bit.ly/gfWPOx
Climategate
Today:
Media as tools and process
How media influence public opinion and action on the environment
How you use media
Media:
“the storage and transmission channels or tools used to store and deliver information or data.”
(Wikipedia)
Media:
“the storage and transmission channels or tools used to store and deliver information or data.”
(Wikipedia)
Media:
“the storage and transmission channels or tools used to store and deliver information or data.”
(Wikipedia)
Media is also a process:
“The medium does matter. As a technology, a book focuses our attention, isolates us from the myriad distractions that fill our everyday lives. A networked computer does precisely the opposite. It is designed to scatter our attention…. Knowing that the depth of our thought is tied directly to the intensity of our attentiveness, it’s hard not to conclude that as we adapt to the intellectual environment of the Net our thinking becomes shallower.”
Nicholas Carr, quoted by Adam Gopnik. Source: http://nyr.kr/hLQaXf
The medium is the message. -Marshall McLuhan, 1964
The medium is the message.
Medium: “any extension of ourselves”
Message: "the change of scale or pace or pattern" that a new invention or innovation "introduces into human affairs." To understand the message, we need to “seek the non-obvious changes or effects that are enabled, enhanced, accelerated or extended by the new thing.”
Continuous partial attention
We used to all watch the same news.
Now we filter it.
http://z.umn.edu/3241media
Source: http://bit.ly/gHNo4h
We used to all watch the same news.
Now we filter it.
Your thoughts on the Pew media report?
http://z.umn.edu/3241media
Question (Write down or remember your answer):
What percent of the US population over age 25 has a bachelor’s degree? (2000 census)
Answer: 24.4%
Middletown Media StudiesMiddletown Media Studies
Factors Influencing Public Opinion:• Salience of issue relative to other issues• Selective attention• Ambivalence and knowledge of an issue• Issue framing
Discuss in pairs or threes, by quadrant:
Factors Influencing Public Opinion:• Salience of issue relative to other issues• Selective attention• Ambivalence and knowledge of an issue• Issue framing
Identify 2 examples from the reading or recent news
Media: News Reporting
“Objective, Accurate, Balanced, Fair”TV, Radio, Newspaper, Internet, Magazines, Newsletters
Media: Education and Entertainment
TV, Professional Journals, Theater, Movies, Books, Magazines, Radio
Media: Advertising and Public Relations
Public relations is a systematic process of communication that involves identification
of discrete publics and the tailoring of specific messages to them
TV, Radio, Newspaper, Internet, Magazines, Brochures, Flyers
Media: ???
In a flat world, it’s easy for the small to act big and the big to act small.
Thomas Friedman, The World is Flat
Hi. We’re The UpTake. We’re an alternative to mainstream media, but mostly we’re a training resource for your average or not-so-average Joe & Jane. We want to teach you to (drumroll & a thunderclap) BE THE MEDIA.
2011 Natural Resource & Environmental IssuesTwin Cities & Minnesota
Water Quality (48)
Population Sprawl (11)
Renewable Energy (10)
Ag Pollution (8)
Deforestation (4)
Invasive Species (4)
Land-use Change (4)
Forest Stewardship (3)
Ecosystem Damage (2)
Alternative Energy (2)
Fossil Fuel Dependency (2)
Soil Erosion (2)
Wetland loss (2)
GHG/Climate Change (2)
Land Management (2)
Urbanization (2)
Sustainable Food systems (2)
Industrial Pollution (2)
Unemployment, Education, Biodiversity Loss, State Budget, Mining, Recreation, Oil Scarcity, Ethanol Subsidies
United StatesFossil Fuel Dependency (31)Sustainable Energy (30)GHG/Climate Change (16)Renewable Energy (15)Water Supply (11)Resource Consumption (11)Urbanization (6)Oil Scarcity (3)Waste Production (2)Education DeforestationPollutionDiminishing Rec OpportunitiesSoil QualityResource DistributionEnvironmental EducationGovernment SpendingHealthcareMountain Top Removal MiningWetland LossOil SpillsHabitat Loss
WorldwideWater Supply (27)GHG/Climate Change (26)Population Growth (22)Deforestation (8)Food Supply (7)Renewable Energy (7)Fossil Fuel Dependency (5)Oil Scarcity (5)Resource Consumption (4)Sustainable Food systems (3)Resource Distribution (3)Sustainable Energy (3)Energy Consumption (2)Biodiversity (2)PovertyHabitat DestructionResource ScarcityEndangered SpeciesWarInternational Cooperation UrbanizationOcean GarbageLand use change
2011 Natural Resource & Environmental IssuesTwin Cities & Minnesota
Water Quality (48)
Population Sprawl (11)
Renewable Energy (10)
Ag Pollution (8)
Deforestation (4)
Invasive Species (4)
Land-use Change (4)
Forest Stewardship (3)
Ecosystem Damage (2)
Alternative Energy (2)
Fossil Fuel Dependency (2)
Soil Erosion (2)
Wetland loss (2)
GHG/Climate Change (2)
Land Management (2)
Urbanization (2)
Sustainable Food systems (2)
Industrial Pollution (2)
Unemployment, Education, Biodiversity Loss, State Budget, Mining, Recreation, Oil Scarcity, Ethanol Subsidies
United StatesFossil Fuel Dependency (31)Sustainable Energy (30)GHG/Climate Change (16)Renewable Energy (15)Water Supply (11)Resource Consumption (11)Urbanization (6)Oil Scarcity (3)Waste Production (2)Education DeforestationPollutionDiminishing Rec OpportunitiesSoil QualityResource DistributionEnvironmental EducationGovernment SpendingHealthcareMountain Top Removal MiningWetland LossOil SpillsHabitat Loss
WorldwideWater Supply (27)GHG/Climate Change (26)Population Growth (22)Deforestation (8)Food Supply (7)Renewable Energy (7)Fossil Fuel Dependency (5)Oil Scarcity (5)Resource Consumption (4)Sustainable Food systems (3)Resource Distribution (3)Sustainable Energy (3)Energy Consumption (2)Biodiversity (2)PovertyHabitat DestructionResource ScarcityEndangered SpeciesWarInternational Cooperation UrbanizationOcean GarbageLand use change
Where do you get information on these issues?
Why those sources?
Today:
Media as tools and process
How media influence public opinion and action on the environment
How you use media
Eli Sagor, 301J Green Hall. esagor@umn.edu
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