MedAd Marketing Group

MedAd Marketing Group

Scope of work for New Customer, M.D.

MedAd Web SiteHospitalsAndPhysicians.com

Our company connects patients with hospitals and physicians.

Why Advertise Online?It’s the first place people turn to when searching for

medical information.

Why Advertise Online (cont)

People spend more time online, than anywhere elseIt’s not an afterthought anymoreAn advertiser’s web site and online advertising

should be the center of all marketing efforts4

The Benefits of Advertising OnlineTargeting: you can reach specific potential customers based

on geography, age, areas of interest, context of contentSearch: Product and search research is the 2nd largest online

activity after e-mailReach: There are more people online than ever beforeMeasurable: Reporting metrics allow transparency which

provides comprehensive evidence on the return on investment for marketing activities

Cost Effectiveness: Online is one of the most cost- effective advertising methods for creating, delivering and executing campaigns

An Example of Targeting By setting up a campaign within a 50-mile radius of Chester, NJ, the reach would be 8,000,000 peopleOf the 8MM people, 0 to 34 years olds could be excludedKeywords would be established in order to target people based on the services you want to sell, for

example, cataract and glaucoma surgeriesBehavioral remarketing could also be used to send ads to people browsing for eye surgeries

What We Will Do For You:Build landing pages on our site to track advertising traffic ($500 value): (

http://hospitalsandphysicians.com)

Create banners and ads for search and display ($200 value)

Develop media strategy through keywords, geo-targets, and demographics to meet objectives

Optimize and shift placements to the best performing sites to insure ads are directed at the right audience. We will run your ads on sites like webmd.com, drugs.com, etc.

Drive qualified applicants to target pages. Increase awareness and site traffic (metrics: impressions, clicks, CTR, conversions)

Provide monthly reporting and post- campaign analysis

What We Will MeasureClicks: The number of times your ad or search link is clicked

Visits to landing page

Unique visitors

Page views

Time on site

Bounce rate

Conversions: The number of times the submit button is clicked

Cost per conversion

Sample Reporting Metrics

Next StepsConfirm the geographic region: Within what mile radius is

the majority of the client base? Thirty to fifty miles is recommended.

Confirm the target demographics: The 35+ year-old age group is recommended.

Determine your media budget. On average, for every $1,000 spent your ads will be seen 200,000 times and will generate 700-850 site visits

Please contact Dmitry Gordeev at 609-384-2842 or via e-mail at d.gordeev@idghealth.com.