Transcript
Paul Henderson 2008 - www.ruralnetuk.org
Measuring your online effectiveness(or never mind the bandwidth, feel the quality)
Paul Henderson
ruralnet|uk & RNUK Ltd
p.henderson@ruralnet.org.uk
Paul Henderson 2008 - www.ruralnetuk.org
Measuring stuff
• NOT for the sake of stats
• NOT for techies (although…)
• ONLY do it if you’re going to DO something with it
• Be warned – it will make you focus on what your website is REALLY for
Paul Henderson 2008 - www.ruralnetuk.org
5 Steps
1. Goals: What is your website for?
2. Questions: What do you want to know?
3. Software: Google Analytics – free
4. Reports: To answer your questions
5. Actions: Make changes, act on your reports to meet your goals
Paul Henderson 2008 - www.ruralnetuk.org
Your dashboard
3 Key metrics + Unique visitors
Paul Henderson 2008 - www.ruralnetuk.org
Sources - keywords
Paul Henderson 2008 - www.ruralnetuk.org
Visitors - location
Paul Henderson 2008 - www.ruralnetuk.org
Techy details – influences design
Paul Henderson 2008 - www.ruralnetuk.org
Trends not raw ‘hits’
Paul Henderson 2008 - www.ruralnetuk.org
Any reports can be:
• Emailed (scheduled, automatically)
• Exported (as CSV, PDF etc)
• Added to the Dashboard (give access to the people responsible for content on the website)
Experts Online sources
November2007
March2008
Paul Henderson 2008 - www.ruralnetuk.org
Actions: Making changes
Example:
1. Design/navigation of menu/homepage
2. Registration form
• What should we be measuring?
• What are the effects before and after?
• What does successful mean?
Experts Online – Register an interest
Before After
Before
After
Before
After
Paul Henderson 2008 - www.ruralnetuk.org
Compare trends
Paul Henderson 2008 - www.ruralnetuk.org
xPRESS email vs web
Paul Henderson 2008 - www.ruralnetuk.org
What next?
• Start collecting data: http://analytics.google.com
• Watch screencast:http://analytics.wikispaces.com/Thanks to Beth Kanter & Laura Whitehead
• What are your goals?
• Ask yourself questions?
• Think about reports
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