Measuring Event Success

MEASURING EVENT SUCCESS

For each major Chamber event, staff ask attendees

standard questions to measure the success of the event and the perception of

the Chamber …

On a scale of 10-1, 10 being very likely and 1 being very

unlikely, how likely are you to ...

recommend the event?recommend the Chamber?

Net Promoter Score

Promoters / Passives / Detractors

FOR EXAMPLE … Promoters (43%+28%) - Detractors (1%+3%+3%+1%+1%+3%) =

59

NET PROMOTERS FOR EVENTS OVER TIME

NET PROMOTERS FOR CHAMBER OVER TIME

Questions We Should Be Asking

Questions for Laura?