MCI Emerging Market Workshop for US Associations - Introduction 2009

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Emerging Markets China & Middle

EastVivian Friess, MCI China

Ajay Bhojwani, MCI Dubai

Peter Turner, MCI Business Dev US Market

August 2009

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Session Focus

Why Emerging Markets?

Global growth trends & impact on associations

Global partner model – EMEA, Asia, Latin American

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Global + Local

MCI Offices in the World35 Office in 19 countries4 Offices via the SmithBucklin - MCI Global Partnership

ID Regional Offices

Brussels, Dubai, Singapore, Buenos

Aires, Rio de Janeiro

ID National Offices

London, Paris, Mumbai, Beijing, Shanghai, Tokyo

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B

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AM&C Practice - 19 Years of Expertise & Experience

AM&C•Research & Bus. Planning•Product Development•Membership Development•Member Services•Business Development•Marketing & Communications•Chapter Management•Meetings•Advocacy

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MCI – Operational Scale

22 Associationsunder

Management

60 Core PCOassignments

12Preferred

VendorAgreements

More than 150Corporate

References

EUR 210 Mbudget undermanagement

1’500+ projects

300’000delegatesmanaged

1’000’000room nights

800+MulticulturalMultilingual

Team mates

24 Offices inEurope & Latin

American

10 Offices inAsia &

Middle East

4 Officesin the USA

Global Alliance

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100+ Association clients of which77 are long-term relationships

Engineering & ICT

Professional Services

Healthcare & Science

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Why Emerging Markets?

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Ability to Scaleoperations to local demand growth

Capacity to Deliverlocally relevant products & services

Key Takeaway - Common Success Factors

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What region grew the fastest since 2001?

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What region grew the fastest since 2001?

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Why? ….. Rapidly Expanding Middle Class

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Why? ….. Rapidly Expanding Middle Class

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Why? ….. Rapidly Expanding Middle Class

Codes & Standards

Generally Accepted Practices

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Global Growth Trends

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,

Singapore Massive fluctuation in youth and aged groups with new consumer

habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural

assimilation Emerging market’s growing middle class demands for goods and

services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

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Global Growth Trends

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,

Singapore Massive fluctuation in youth and aged groups with new consumer

habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural

assimilation Emerging market’s growing middle class demands for goods and

services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

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Global Growth Trends

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,

Singapore Massive fluctuation in youth and aged groups with new consumer

habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural

assimilation Emerging market’s growing middle class demands for goods and

services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

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Global Growth Trends

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,

Singapore Massive fluctuation in youth and aged groups with new consumer

habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural

assimilation Emerging market’s growing middle class demands for goods and

services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

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Global Growth Trends

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO)

Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,

Singapore Massive fluctuation in youth and aged groups with new consumer

habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural

assimilation Emerging market’s growing middle class demands for goods and

services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

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Global Growth Trends

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,

Singapore Massive fluctuation in youth and aged groups with new consumer

habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural

assimilation Emerging market’s growing middle class demands for goods and

services Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

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Global Growth Trends

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application

Customer service expectation is global whether NY, London, Dubai, Singapore

Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor

Workforce mobility & diversity acceleration – global expats; cultural assimilation

Emerging market’s growing middle class demands for goods and services

Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

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Global Growth Trends

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Global Growth Trends

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,

Singapore

Massive fluctuation in youth and aged groups with new consumer habits, learning modes, and supply of labor

Workforce mobility & diversity acceleration – global expats; cultural assimilation

Emerging market’s growing middle class demands for goods and services

Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

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Global Growth Trends

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Global Growth Trends

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,

Singapore Massive fluctuation in youth and aged groups with new consumer

habits, learning modes, and supply of labor

Workforce mobility & diversity acceleration – global expats; cultural assimilation

Emerging market’s growing middle class demands for goods and services

Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

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Global Growth Trends

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Global Growth Trends

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,

Singapore Massive fluctuation in youth and aged groups with new consumer

habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural

assimilation

Emerging market’s growing middle class demands for goods and services

Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

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Global Growth Trends

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Global Growth Trends

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,

Singapore Massive fluctuation in youth and aged groups with new consumer

habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural

assimilation Emerging market’s growing middle class demands for goods and

services

Knowledge becoming more diffuse (Asia) As standards of living rise demand for "non formal" education grows

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Global Growth Trends

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Global Growth Trends

24/7 Global Project Management – requiring interoperable standards & practices from body of knowledge to practices

Outsourcing (Asia) spreads to white collar (BPO) Asian skill “gaps” in knowledge application Customer service expectation is global whether NY, London, Dubai,

Singapore Massive fluctuation in youth and aged groups with new consumer

habits, learning modes, and supply of labor Workforce mobility & diversity acceleration – global expats; cultural

assimilation Emerging market’s growing middle class demands for goods and

services Knowledge becoming more diffuse (Asia)

As standards of living rise demand for "non formal" education grows

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Global Growth Trends

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Globalization’s Impact on Associations

Global Scale

370,000

96,300

95,000

85,000

84,000

64,000

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Indian university system couldn’t supply enough “qualified”

engineers

On WIPRO Campus

300 professors

350 new employees every MONDAY! (constant 3150 students)

Track 1: 12-14 week mandatory programs

Track 2: “graduate level” voluntary (career dependent)

Weeds out

Builds “project ready” staff

Reduces staff turnover to 1%

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Global Partner Model

Serving nearly 40,000 members globally – but business (certification, training and membership growing outside US)

Standard in production and inventory management, operations management, and supply chain management

Certification

- CPIM Certified in Production and Inventory Management - introduced over 30 years ago more than 85,000 certified individuals

- CSCP Certified Supply Chain Professional – introduced in 2006 and has grown dramatically

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American Production & Inventory Control SocietyPartner infrastructure

International Associates (IAs)

- Non-profit

- Membership

- Distribution of materials

- Exam support and administration

- National conferences

- Seminars

Authorized Education Providers (AEPs)

- For-profit or non-profit

- Course delivery

- Workshops

- Seminars

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