MBA: Entrepreneurship and Corporate Innovation

MBA: Entrepreneurship and Corporate Innovation

Data provided by: Kelly Hardy, David Kesse, Matt Hoham, Craig Kollen, Data provided by: Kelly Hardy, David Kesse, Matt Hoham, Craig Kollen, Lisa PorterLisa Porter

Phase 1 (3cr)

Theory / Opportunity

Phase 2 (3cr)

Business Plan Development / Presentations

Phase 3 (3cr)

Venture Capital / Equity Infusion

Optional

Consulting Phase

(NIIC/ Small Business Development Centre)

Year 1

Year 2

Marketing Implementation

•Timeline (based on approval of program)

September 2010

Network to Graduate Policy Committee key

members

Graduate Policy Committee Approval

Founder’s Day Dinner

October 27, 2010

Promotions Beginand Course Listing in Course Catalog

Spring 2011

Process Student Applications and

Interview Process

Summer 2011

Begin Entrepreneurship

and Corporate Innovation MBA

Fall 2012

Fall 2011

Begin Professional Core Classes

Our Target Market(Based on a M560 Survey – Dr. Jun Ma’s Class – N=33)

•Between ages 26-45

•Business or Engineering Bachelor degree

•Employed by mid- to large-sized company

•Tenure at current company 2+ years

•Household income $75,000+

Prong #1Public Relations

Prong #2Community Promotions

Prong #3Personal Selling

Prong #4Target Market Communications

Four

Prong

Marketing

Approach

Instruction

PQ Instructor($7000)

Promotion Competitions

Some Executive Support

(Existing Office Staff)

Entrepreneurship Director

($10000) ($5000)

Resources Needed

Discussion