Maximizing ROI from Digital Asset Management (DAM) Investments

December 4th 2013

We will begin shortly

Maximize Return on Digital Asset Management (DAM) Investments:

3 Secrets to DAM Success: Workflow, Collaboration, and Customization

Ian MichielsPrincipal Analyst & CEO

Erika RosenbergKnowledge Manager

Leslie WellerDirector of Marketing

Ryan GritzDirector, Processes Support Systems

AgendaAgendaAgenda Today’s Panel

Agenda

Benefits of Digital Asset Management (DAM) 3 Secrets to Maximizing ROI on DAM

Investments Measuring the Success of DAM Key Recommendations

PERFORMANCE BASED

ALGORITHM

Survey Responden

tsTODAY’S STATS

Total survey responses: 459

2013 Content Survey

(Aug. 2013)n= 265

2013 Web Content Survey

(May. 2013)n= 194

Top Performers: Respondents that achieved Top Quartile performance in key KPI’s

Everyone Else

Revenue Growth

Asset Utilization

User Adoption Ratio

Today’s Stats & Methodology

Content Proliferation Isn’t a DAM Problem

Content Asset

Lifecycle Classification

Storage & Retrieval

Metadata

Digital Media

ValuableNot So Valuable

vs

Content Proliferation Isn’t a DAM Problem

Content Asset

Lifecycle Classification

Storage & Retrieval

Metadata

Digital Media

ValuableNot So Valuable

Goal: Transform Content into Assets

What do DAM systems do?

DAM Systems

Create

Manage

Capture

Store

Retrieve

Archive

CONTENT

ASSETS

Benefits Of Digital Asset Management

Benefits of DAM(Reasons to Implement)

Security

Rights Management

Cost Savings

Time Savings

Distributed Access to Centralized Files

Search / Discovery

Capture Metadata

0% 25% 50% 75% 100%

37%

28%

86%

78%

75%

91%

65%

43%

49%

54%

67%

73%

82%

89%

Top Performers Everyone Else

Investments in DAM on the Rise in 2014

67% of Respondents plan to increase budget for content management initiatives in 2014

Why? Operational infrastructure takes a back seat

during a down economy – good sign for 2014 Proliferation of digital content continues at

exponential rates Demand for emerging digital media continues

to grow – rich media, mobile access, etc.

Continue to See the Same Challenges

Defining Business Case

Capturing Metadata

Adoption

Standardized Taxonomy

Usability

0% 20% 40% 60% 80%

29%

37%

40%

24%

56%

35%

51%

65%

72%

78%

Everyone Else Top Performers

Themes in the Challenges

Usability

Adoption

Metadata

Taxonomy

How can we make the systems valuable to users?

How do we align the technology with operational

processes?

What Are Top Performers Doing To Mitigate These Challenges?

How Current DAM Users Maximize the ROI in DAM Low Hanging Fruit

Mid Level of Effort

“Higher” Level of Effort

Top 2 ways to maximize investments in DAM according to All Respondents.

73% Re-Use of Content 43% Licensing & Rights Management

67% Search

54% Open Access via Any Platform

70% Workflow

35% Integration with existing systems 33% Granular Security

49% Collaboration

3 Secrets to Success According to Top Performers

COLLABORATION

CUSTOMIZATION

WORKFLOW

Support business process - not just file capture.

Support demands of a distributed workforce.

Support the unique aspects of each organization.

Workflow

Top Performers are:

3x more likely than Everyone Else to utilize systems that support Version Control

5x more likely to use systems that are capable of converting content into other formats (such as high or low res images, etc.)

9x more likely than Everyone Else to use business rules and workflows to streamline metadata capture and reduce the burden of manual entry on the end user

Let’s take a look at what the XO Group is doing with their workflow

Collaboration

DAM can provide a centralized repository for rich media to be consumed across a variety of mediums including the internet and mobile

73% of Top Performers ranked distributed access to centralized media as a top 3 reason to implement DAM

Let’s hear from Lippincott

1. Determine core set of data2. Enlist beta testers

Four Implementation Goals

3. Formalize workflow4. Develop targeted training modules

Brand Strategy

BrandViewBrand Activation and Management

Experience Innovation

Organizational Engagement

Design and Expression

Six Key Offerings

Customization

Workflow and Collaboration are only valuable if users are in the system

There’s a direct correlation between return on investment and use of DAM

How do you deliver value from DAM? Content is regularly uploaded and tagged with metadata Access to content- search and you shall find Usability – Is the system intuitive?

Top Performers tend to customize earlier

Measuring The Success Of DAM

How do you measure success?

Tangible metrics to measure ROI in DAM aren’t always easy to come by.

Here’s what Top Performers say:

Production / Cycle Time

Digital Asset Utilization

Cost Savings

User Activity

-20% 0% 20% 40% 60%

24%

28%

30%

45%

Top Performers

Measuring User Activity

Large Financial Institution: Measures system utilization on a monthly basis Tells them when to investigate issues in workflow and

areas of customization

# of users that logged in each month

Total # of users in the system= System Utilization Ratio

January February March April May02468

101214

Measuring Cost Savings

Agency Hard and Soft Cost Savings in DAM Benchmark Results Before and After

Average Hourly Salary x Time Spent in Manual Tasks x Number of Users= $ Cost of Time Spent Before DAM

Average Hourly Salary x Time Spent in Manual Tasks x Number of Users= $ Cost of Time Spent After DAM

BEFORE IMPLEMENTATION

AFTER IMPLEMENTATION

Measuring Ease of Use

Key Recommendations

Key Recommendations

Questions?If your questions are not answered (live) we will follow up with you via email.

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Thank you!